• The Marketer's Edge Interview with Cory Treffiletti, Chief Marketing Officer at Rembrand

  • Apr 12 2024
  • Duración: 29 m
  • Podcast

The Marketer's Edge Interview with Cory Treffiletti, Chief Marketing Officer at Rembrand Por arte de portada

The Marketer's Edge Interview with Cory Treffiletti, Chief Marketing Officer at Rembrand

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  • Resumen

  • What We Discussed:

    In today's interview with Cory Treffiletti, we discussed a wide variety of issues:

    • What kind of organization Rembrand is and Cory’s role within the company.
    • The challenges of traditional video advertising and the need for new solutions.
    • How Rembrand's AI technology works to identify placements, render 3D objects, and seamlessly insert them into videos.
    • The industries and types of advertisers that have adopted Rembrand's technology.
    • Cory's perspective on the current use of AI in marketing and how it can be applied to the creative process.
    • The skills and capabilities needed for successful marketing leaders and CMOs today.
    • Cory's experiences working on the agency side and how that has shaped his approach as a marketer.
    • Challenges facing agencies, including competition from consultants, and the need for greater agility.
    • Advice for marketers on evaluating and working with agencies.
    • Cory's advice for agencies looking to win business from marketers.

    Thanks Coryfor a great interview!

    Want to watch more of The Marketer’s Edge interviews? If so, click here.
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