• The Marketer's Edge Interview with Mark Cohen, SVP & Marketing Manager of Advisory Services for Mesirow

  • May 10 2024
  • Duración: 33 m
  • Podcast

The Marketer's Edge Interview with Mark Cohen, SVP & Marketing Manager of Advisory Services for Mesirow Por arte de portada

The Marketer's Edge Interview with Mark Cohen, SVP & Marketing Manager of Advisory Services for Mesirow

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  • Resumen

  • What We Discussed:

    In today's interview with Mark Cohen, we discussed a wide variety of issues:

    • What kind of organization Mesirow is, and what Mark does for them.
    • The role of “Advisory Services” in financial companies.
    • Marketing strategies in the financial services industry.
    • The importance of digital culture in organizations.
    • Utilizing digital technology for efficiency and effectiveness.
    • The future of AI and technology in marketing and the various challenges in its application.
    • Managing relationships between marketers and agencies.
    • The challenges of digital integration for marketers.
    • The importance of digital transformation and cultural change in companies.
    • Strategies for effective client-agency relationships.
    • The role of martech stack in agency services.
    • The significance of AI in marketing and business management.
    • Advice Mark would give to marketers looking to bring a new agency onboard.
    • Mark’s advice for agencies looking to win business from marketers.
    • Strategies for agencies to impress and win business opportunities

    Thanks Mark for a great interview!

    Want to watch more of The Marketer’s Edge interviews? If so, click here.
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