The Marketing Architects

De: Marketing Architects
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  • Resumen

  • Introducing a research-first podcast that builds revenue, not condos.

    Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

    Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
    Marketing Architects
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Episodios
  • Nerd Alert: How to Reach the ‘Right’ Customers

    Nerd Alert: How to Reach the ‘Right’ Customers
    Aug 1 2024
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob discuss why first-party data is more reliable and cost-effective than third-party data. They learn that investing in first-party data is essential for accuracy and avoids high costs associated with third party data.

    Topics covered:
    • [00:50] “Is First or Third-Party Audience Data More Effective for Reaching the ‘Right’ Customers?”
    • [01:40] How much can Google ads predict your interests?
    • [04:25] Comparing performance data with deterministic and probabilistic segments
    • [06:35] The resistance of using contextual targeting
    • [08:25] Finding the right dancing partner







    To learn more, visit marketingarchitects.com/podcast


    Resources:
    Neumann, Nico and Tucker, Catherine E. and Subramanyam, Kumar and Marshall, John, Is First- or Third-Party Audience Data More Effective For Reaching The `Right' Customers? The Case of IT Decision-Makers (May 19, 2023). Forthcoming - Quantitative Marketing and Economics, Available at SSRN: https://ssrn.com/abstract=4083057 or http://dx.doi.org/10.2139/ssrn.4083057

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    10 m
  • Sports Marketing and the Summer Olympics

    Sports Marketing and the Summer Olympics
    Jul 30 2024
    NBC Universal paid nearly $8 billion for Olympic broadcast rights through 2032. But is sports marketing really worth the cost?

    This week, Elena, Angela, and Rob dive into the world of sports marketing as the Summer Olympics kick off. They explore the surprising scale of sports advertising, the evolution of athlete endorsements, and whether Olympic sponsorships are worth the premium price tag. Plus, hear why many brands could get more for their dollars by looking beyond major sporting events.

    Topics covered:
    • [01:00] Looking to the 2024 Paris Olympics
    • [02:14] Scale of global sports marketing spend
    • [06:00] History of athlete endorsements
    • [09:00] Notable brand deals for the 2024 Olympics
    • [12:00] Pros and cons of micro-influencer athletes
    • [13:00] Contrarian view on sports marketing ROI
    • [18:30] Alternatives to major sports sponsorships





    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    2024 Ad Age Article: https://adage.com/article/marketing-news-strategy/2024-summer-olympics-advertisers-sponsors-and-media-plans-paris-games/2566426

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    23 m
  • Nerd Alert: Cognitive Biases in Marketing

    Nerd Alert: Cognitive Biases in Marketing
    Jul 25 2024
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob discuss how marketers can leverage framing and decoy effects to sway consumer choices and boost confidence in their decisions.

    Topics covered:
    • [00:40] “Changing Decisions: The Interaction Between Framing and Decoy Effects”
    • [01:30] Background on cognitive biases
    • [02:25] Framing vs. decoy effect
    • [03:10] Congruent vs. incongruent decoys
    • [05:55] How do positive and negative scenarios affect decisions?








    To learn more, visit marketingarchitects.com/podcast


    Resources:
    Di Crosta, Adolfo, Anna Marin, Rocco Palumbo, Irene Ceccato, Pasquale La Malva, Matteo Gatti, Giulia Prete, Riccardo Palumbo, Nicola Mammarella, and Alberto Di Domenico. 2023. "Changing Decisions: The Interaction between Framing and Decoy Effects" Behavioral Sciences 13, no. 9: 755. https://doi.org/10.3390/bs13090755

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    11 m
Marketing Exito Profesional Economía
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