In this episode of The Marketing Rapport, host Tim Finnigan welcomes Sarah Knight of Fletcher Knight Inc., to share her unique journey through the advertising industry. Sarah discusses her transition from brand management at Unilever to establishing her own agency, emphasizing the importance of innovation in driving brand growth. She highlights her experience with iconic campaigns like Dove's Real Beauty and how leveraging human intelligence can translate data into meaningful brand strategies.

Sarah dives into the evolving landscape of advertising, noting the significant impact of AI and digital trends on modern marketing practices. She explains how Fletcher Knight Inc. stays ahead by embracing new technologies and maintaining a human-centric approach. The conversation touches on the challenges and opportunities faced by clients such as Weight Watchers, illustrating the importance of aligning brand strategies with changing consumer preferences and technological advancements.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Bill Balderaz, President and Founder of Futurety. They dive into the crucial role data plays in modern marketing strategies. Bill shares his journey from working in venture-backed startups to founding Futurety, a firm dedicated to transforming massive datasets into actionable customer profiles.

Bill and Tim discuss the challenges organizations face in data management and utilization. Bill highlights the importance of leveraging first-party data, especially in a cookieless world, to create personalized customer experiences. He emphasizes the need for market validation and proper timing when launching new ventures, sharing his own experiences of successes and failures in the industry.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Harmon Lyons, Chief Business Officer of Adelaide Metrics, to delve into the world of media quality measurement. Harmon shares his journey from roles at Microsoft, EA, and TransUnion to his current position at Adelaide. His career path offers unique insights into the evolving landscape of media advertising and measurement.

Harmon explains how Adelaide Metrics differs from traditional measurement companies like Nielsen and Comscore. While those companies focus on audience metrics, Adelaide assesses the quality of media placements. They use data such as eye-tracking and exposure to provide scores that help advertisers understand the effectiveness of their ad placements.

The discussion also touches on the importance of high-quality data in driving marketing success. Harmon emphasizes that good data is crucial for both audience targeting and media quality assessment. He highlights how Adelaide’s innovative approach is helping publishers and advertisers optimize their campaigns for better outcomes.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.