The Marketing Share Por arte de portada

The Marketing Share

De: Alec Cheung & Barb VanSomeren
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  • Resumen

  • Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.

    Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
    © 2024 The Marketing Share
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Episodios
  • The Biggest Mistake First-Time Marketing Leaders Make (Ep. 24)

    The Biggest Mistake First-Time Marketing Leaders Make (Ep. 24)
    Jul 24 2024

    There's a very common mistake that first-time marketing leaders tend to make. Unfortunately, you don't realize you're doing it till you find yourself on the defensive.

    In this episode, we talk between ourselves as co-hosts and marketing leaders ourselves about what we've learned regarding this blind spot, including why it happens and how to avoid it.

    To watch us on YouTube, go to The Marketing Share Podcast - YouTube.
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    15 m
  • Marketing Leader Interviews: Leading for the First Time with Kyle Rutledge

    Marketing Leader Interviews: Leading for the First Time with Kyle Rutledge
    May 31 2024

    In this Marketing Leader Interviews episode, meet Kyle Rutledge, a digital marketing professional with over a decade of experience across in-house, agency, and contract roles. Kyle shares his journey from a self-taught video producer to leading the marketing department of a seed stage SaaS startup. He offers valuable insights into the fast-paced world of agency work, the challenges of transitioning to a leadership role, and the critical importance of understanding marketing math. Whether you're looking to enhance your PPC campaigns or align your marketing strategies with business goals, Kyle’s experience provides actionable tips and strategies.

    To watch us on YouTube, go to The Marketing Share Podcast - YouTube.
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    34 m
  • Good Creative: What to Look For & How AI Is Affecting Agencies with Matt Kuttan

    Good Creative: What to Look For & How AI Is Affecting Agencies with Matt Kuttan
    May 7 2024

    What exactly does a Creative Director do? And when should I consider hiring a marketing agency? In this episode, we get answers to these questions from Matt Kuttan, a creative director who has worked at many top marketing agencies and on a number of well-known brands. Matt discusses the Chief Creative Officer role and how marketing agencies have changed over the years. He explains a key industry shift that has kept agencies competitive and adaptable. He also shares his thoughts on how AI has the potential to upend creative work. Finally, we talk to Matt about the growth of multi-culturalism in advertising and why this is likely to become even more prevalent.

    To watch us on YouTube, go to The Marketing Share Podcast - YouTube.
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    50 m
Gestión Marketing Economía Éxito Personal
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