• The Marketing of Taylor Swift: (Taylor's Version)

  • Feb 3 2024
  • Duración: 27 m
  • Podcast

The Marketing of Taylor Swift: (Taylor's Version)

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  • Resumen

  • This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.


    She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.


    And holds over 70 Guinness World Records.


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