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Hey there, friends! In this episode of The Modern Hairstylist Podcast, I'm joined by Rob from the Hairdresser Strong Show and Katie Schoenrock, owner of Boss Lady Salon.

We're tackling the important issue of how to set boundaries in your hairstyling business based on your structure as a hairstylist. We talk about why it's crucial to have clear policies and boundaries to enhance professionalism and customer service.

We also share our personal experiences and practical advice on how to balance accommodating clients while maintaining your business standards. The three of us can agree that there is definitely a balance to strike here.

So if you're a hairstylist looking to improve your business practices and client relationships, tune into this episode to hear all the perspectives!

Check out the Hairdresser Strong Show here: https://www.hairdresserstrong.com/

Follow Rob and the Hairdresser Strong Show on Instagram: https://www.instagram.com/thehairdresserstrongshow/

Connect with Katie Schoenrock on Instagram: https://www.instagram.com/Bossladysalon/

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Welcome back to The Modern Hairstylist Podcast! This week, we're focusing on a crucial topic for independent hairstylists: managing new ideas, juggling projects, and handling burnout. I'm joined once again by the insightful Lisa Huff, and we're here to share practical advice that can help you thrive in your business without feeling overwhelmed.

After our enlightening discussion last week about "woo-woo" in the beauty industry, Lisa and I are shifting our attention to the everyday challenges that hairstylists face. We talk about how to prioritize new ideas, ensuring that you're focusing on what will truly benefit your business and personal growth. Managing multiple projects can be daunting, so we offer tips on organizing your tasks to maximize productivity without compromising quality.

We also address the reality of burnout—something many of us have experienced. Lisa shares her personal strategies for recognizing the signs of burnout, taking proactive steps to prevent it, and finding ways to rekindle your passion for hairstyling.

This episode is packed with real-world insights from our own experiences. Whether you're a seasoned stylist or just starting out, our conversation provides valuable guidance on how to keep your creativity flowing and manage your workload effectively.

Tune in to this episode of The Modern Hairstylist Podcast and learn how to maintain a healthy balance in your hairstyling career. Don’t forget to subscribe and leave a review if you find our episodes helpful. Your feedback means a lot to us!

Thanks for listening, and we’ll see you next week with more tips and strategies to support your journey as an independent hairstylist.

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In this episode of The Modern Hairstylist Podcast, I had an eye-opening chat with the incredible Lisa Huff. We dove into a topic that's been buzzing around our industry: the concept of "woo-woo." Now, if you're wondering what that even means, you're not alone. We broke down the different interpretations, from meditation and energy healing to crystals and manifestation, and shared our honest perspectives on how these practices fit into our personal and professional lives.

Lisa and I explored the fine line between staying grounded in reality and embracing the more mystical aspects of our beliefs. I admitted that while I might seem dismissive of the woo movement, it's not because I think it's all nonsense. Instead, I have my reasons for being cautious, especially when it comes to how easily people can be exploited in desperate times. We had a heartfelt discussion about the importance of protecting oneself from manipulative marketing while still appreciating the genuine benefits that some woo practices can offer.

We didn't shy away from the controversial aspects either. I shared my concerns about how the woo movement can sometimes distract from taking necessary, uncomfortable actions that lead to real progress. Lisa provided a beautiful counterpoint, emphasizing the value of intuition and how aligning with what feels right can propel us forward in meaningful ways. It was a rich conversation that highlighted the balance between strategic business decisions and staying true to our passions and personal growth.

Wrapping up, we agreed that no matter what path you choose—whether it's fully embracing the woo, staying strictly practical, or finding a blend that works for you—it's all about what makes you happiest and most fulfilled. This episode is packed with insights, laughs, and a lot of heart. So, whether you're a skeptic or a believer, there's something here for you. Thanks for tuning in, and I can't wait to hear your thoughts on this one!

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Welcome back to The Modern Hairstylist Podcast. If you're a hairstylist or salon owner tired of the constant hustle of marketing yourself to attract new clients, this episode is perfect for you. Today, we're diving into Search Engine Optimization (SEO) and how you can use it to get found online without relying heavily on social media.

Are you frustrated with social media marketing, or do you have clients who find you through Google searches rather than Instagram? We'll explore the fundamentals of SEO, providing you with actionable tips to improve your online visibility and rank higher in search engine results.

We'll start by explaining what SEO is and why it's crucial for hairstylists and salon owners. You'll learn about the benefits of SEO, including building credibility, increasing client trust, and achieving higher conversion rates. We'll also discuss how SEO can be a low-effort, high-impact strategy to grow your business.

Next, we'll delve into the key elements of SEO, such as identifying and using relevant keywords, optimizing your Google My Business profile, and ensuring your social media profiles and website are search engine friendly. You'll discover practical steps to enhance your digital presence across various platforms.

Towards the end of the episode, we'll touch on advanced SEO techniques and the importance of creating valuable content, like starting a blog, to establish yourself as an authority in your niche. By the end of this episode, you'll have a clear understanding of how to optimize your online presence to attract more clients and grow your salon business.

Don't forget to hit the subscribe button so you never miss an episode of The Modern Hairstylist Podcast. For more tips and insights on growing your beauty business with confidence and ease, tune in and let’s get started!

Keywords

search engine optimization, SEO, hairstylists, salon owners, digital platform, visibility, ranking, keywords, Google My Business, social media profiles, website content, user experience, client acquisition

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Welcome back to The Modern Hairstylist Podcast. In today’s episode, we’re diving deep into a topic many independent hairstylists face: people-pleasing. We’re breaking down the three types of people-pleasing hairstylists and sharing practical boundary-setting tips for each type to help you regain control and balance in your salon business.

Are you always saying "yes" to every client request, even when it means compromising your own time and well-being? Or maybe you find it tough to enforce your policies because you’re afraid of upsetting your clients? If any of this sounds familiar, this episode is tailor-made for you. We’ll explore the traits of the accommodator, the avoider, and the perfectionist, and discuss how these tendencies can impact your business and personal life.

We’ll provide actionable strategies to set boundaries without feeling guilty, effectively communicate your needs, and create a healthier work environment for yourself and your clients. By the end of this episode, you’ll have the tools to confidently manage your salon, ensuring it’s a space where both you and your clients thrive.

Don’t forget to hit that subscribe button so you never miss an episode of The Modern Hairstylist Podcast. For more tips and insights on growing your beauty business with confidence and ease, tune in and let’s get started!

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Welcome back to The Modern Hairstylist podcast! In this episode, we dive deep into the world of curly hair with the incredible Martina Nicholas, a texture expert and educator who is revolutionizing the industry. Martina shares her personal journey of embracing her natural curls after years of straightening treatments and how it transformed her career. Her passion for educating others on proper curly hair care is evident as she debunks common myths and misconceptions about texture and curly hair, offering invaluable insights that every hairstylist should know.

One major highlight of our conversation was Martina’s emphasis on the importance of water in curly hair care. She explains how water should be viewed as a crucial product in itself, essential for maintaining curl elasticity, reducing frizz, and ensuring product absorption. Martina provides practical advice on how to incorporate water effectively into curly hair routines, from shampooing and conditioning to styling. This simple yet profound shift in perspective can significantly improve the health and appearance of curly hair, making it a must-know for both stylists and clients alike.

We also tackled the often-debated topic of cutting curly hair wet versus dry. Martina, a staunch advocate for dry cutting, shares her expertise on why cutting curls dry allows for more precision and better visualization of the final shape. She discusses the unique challenges presented by different curl patterns and the importance of customized cutting techniques based on individual client needs. This approach ensures that the natural beauty and integrity of curly hair are preserved, providing clients with a style that complements their texture.

Additionally, Martina sheds light on the misconceptions surrounding protective styles and the use of oils in curly hair care. She explains how overuse of heavy oils can lead to dehydration, making hair difficult to manage. Instead, she advocates for moderation and proper maintenance of protective styles to avoid damage. Her insights on how to responsibly lighten curly hair while preserving curl integrity are invaluable, especially for clients seeking a color change without compromising their natural texture.

For those looking to deepen their knowledge and skills in curly hair care, Martina offers a variety of educational resources, including virtual classes and one-on-one training. Her hands-on approach and brand-agnostic product knowledge make her an exceptional mentor for stylists aiming to excel in this niche.

Follow her on Instagram at @sunflowercurlseducation and check out her upcoming classes to transform your curly hair services and expand your clientele. This episode is a treasure trove of information that will inspire and equip you to better serve your curly-haired clients.

Connect with Martina on Instagram - @martinanicholas

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In this episode of The Modern Hairstylist Podcast, I delve into the current trends in social media marketing for hairstylists, urging you to shift your focus from mere engagement to strategies that drive real financial results. I passionately address the common misconceptions and misleading advice prevalent in the industry, providing a clear, analytical perspective on how to effectively utilize social media to attract and retain clients.

I emphasize the importance of not getting caught up in the latest algorithm changes or trends that promise high engagement but fail to translate into bookings and revenue. Instead, I advocate for a strategic approach that considers the client's journey and how to build trust and credibility through valuable content. By understanding the different stages of client awareness—from being unaware of their hair needs to becoming a loyal customer—you can tailor your content to guide potential clients towards making an appointment.

Throughout the episode, I offer practical advice on creating content that showcases your expertise and the unique solutions you provide. I highlight the significance of using all available tools, like hashtags, to enhance your visibility and attract local clients actively searching for services. Additionally, I share specific types of content that have proven successful for my students, such as process showcases and educational posts on niche topics, demonstrating how these strategies can effectively convert social media engagement into business growth.

In my trademark no-nonsense style, I also debunk popular myths about social media marketing for hairstylists, including the idea that call-to-actions are no longer effective and that trending post styles should dictate your content strategy. By focusing on what truly matters—posting consistently valuable content that addresses the needs and pain points of your ideal clients—you can navigate the social media landscape with confidence and clarity, ultimately leading to a more profitable and fulfilling career.

Tune in to this insightful episode for a wealth of actionable strategies and a fresh perspective on leveraging social media to grow your hairstyling business. Don't let the noise of trends and algorithms distract you—learn how to post with purpose and make your social media efforts count!

DISCLAIMER: This episode was recorded on June 4, 2024. While I discuss current social media trends and marketing fundamentals that remain timeless, trends may have changed if you are listening to this at a later date. Always consider the recording date when applying these insights to your strategy.

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Welcome back to The Modern Hairstylist podcast! In this episode, we'll explore how to determine if you're ready to hire a virtual assistant, social media manager, or any other support for your business. Last week, we focused on hiring personal salon assistants, but today we're diving into the behind-the-scenes roles that can alleviate your administrative burden. As someone who has managed and trained up to seven employees, I've learned through experience and education what it takes to lead effectively. If you're feeling overwhelmed with tasks beyond your hairstyling, this episode is for you.

Firstly, it's essential to ensure your business is already generating a healthy profit before considering hiring help. This financial stability ensures you can afford the additional expense without jeopardizing your business. Understanding and performing the tasks yourself initially is crucial. This knowledge empowers you to train others effectively, recognize success in the role, and step in when necessary. Before hiring, explore if technology can handle some of these tasks. Modern tools can be more efficient, reliable, and cost-effective than human help for certain repetitive tasks.

Next, decide if you're hiring someone to perform tasks as well as you do or someone who can outperform you in specific areas. The former often involves lower-level, time-consuming tasks that free you to focus on high-level growth activities. On the other hand, hiring an expert can significantly accelerate your business growth but comes with higher costs and reliance on that person's expertise. Always assess if the potential hire can provide a return on investment by saving you time or increasing revenue.

Finally, evaluate the affordability and potential return on investment of hiring support. Calculate the value of the hours you’d gain and determine if these would translate to business growth or personal well-being. Sometimes, investing in help is about maintaining a healthy work-life balance, which is equally valuable. By answering these questions and considering these factors, you'll be better prepared to make informed hiring decisions that support your business’s long-term success.

I hope this episode equips you with the insights needed to decide when and how to hire help for your business. Whether you're ready now or in the future, these strategies will help you streamline your operations and focus on what you do best.

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