• The Olympic Games: hospitality, sponsorship, logistics and politics at Paris 2024

  • Jul 24 2024
  • Duración: 40 m
  • Podcast

The Olympic Games: hospitality, sponsorship, logistics and politics at Paris 2024

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  • Resumen

  • Leaders' Editorial Director James Emmett and Content Director David Cushnan are reunited for a chinwag about the global business of sport.

    They reflect on the summer of sport and hospitality so far - from Wimbledon to the British Grand Prix - and consider the latest state of play at the NBA, as its new media deal nears completion, and the health of tennis and golf.

    Then, on the eve of the Olympic Games, they ponder the major storylines and pointers of Paris 2024, including the baffling logistical and security operation for the opening ceremony along the River Seine; the role and integration of LVMH into various aspects of the Games experience; the political clouds hanging over the event; and the ambitious hospitality programme being delivered for the IOC by On Location.
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