In this episode we discuss: Discovering Your Strengths and Living The Life That You Want. We are joined by Alicia Diamond, COO and Transformation Leader.

Love The Operations Room? Please support us by rating and reviewing it here.

We chat about the following with Alicia Diamond:

1. What happens when you stop waiting for “perfect clarity” and start sharing half-formed ideas with your team?
2. How much operational value is lost because your best thinking happens outside formal meetings?
3. Are your leadership decisions driven by energy and context — or by calendar availability?
4. What if the real bottleneck in your organisation isn’t process, but permission to think out loud?
5. How do you create space for strategic thinking when the operational noise never really stops?

1. https://www.linkedin.com/in/alicia-diamond/
2. https://aliciadiamond.substack.com/
3. https://www.aliciadiamond.com

Alicia has been the right-hand, “figure it out” partner to 5 CEOs as a 2x COO and 2x Chief of Staff. She's helped visionary CEOs across diverse industries to get their most transformative ideas unstuck and into action. Highlights include launching the Long-Term Stock Exchange and proving the bottom-line impact for listed clients and founding/managing the Chinese factory behind a portfolio of direct-to-consumer brands.

She sharpened her operational prowess under the scrutiny of top-tier investors including a16z, Founders Fund, Collaborative Fund, Obvious Ventures while working in the Lean Startup methodology, at Eric Ries' startup stock exchange.

Recently, Alicia expanded from working in tech into partnering with SMB owners. She helps visionary owners achieve their growth goals through scalable technology, best-in-class operating practices, and people-first leadership.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

05:45 — The power of unplanned conversations

06:55 — Why half-formed ideas are a leadership superpower

08:30 — Meetings vs momentum

11:00 — Energy as an operational constraint

14:15 — The danger of over-polished thinking

18:00 — Creating environments where ideas can be safely unfinished

22:10 — Leadership presence over process

26:30 — Rethinking how and when strategy happens

30:45 — What operators can do differently tomorrow

In this episode we discuss: The COO's Guide to The Jigsaw Puzzle Company. We are joined by Cameron Herold, he is the founder of the COO Alliance and author of the Second in Command.

We chat about the following:

1. How can a COO use the “jigsaw puzzle” metaphor to bring clarity and alignment to a fast-growing company?
2. What should a new COO actually do in their first 30, 60, and 90 days to build trust and avoid missteps?
3. How do COOs become the “leash, not the choke collar”, supporting visionary CEOs without slowing them down?
4. What simple systems can COOs introduce early on that create long-term impact without overwhelming the business?
5. How do you determine whether you’re truly operating as a COO… or actually a VP of Ops or GM in disguise?

References:

Cameron Herold

COO Alliance

YouTube Channel

Biography:

Founder of the COO Alliance & Invest In Your Leaders Course

Author of Vivid Vision & The Second In Command

Meet Cameron Herold, the mastermind behind the exponential growth of hundreds of companies. As the founder of the COO Alliance and the Invest In Your Leaders course, Cameron is a dynamic consultant who has coached some of the biggest names in business, including Sprint Telecom and a monarchy in the Middle East. Known as the "CEO Whisperer", Cameron has a reputation for guiding his clients to double their profits and revenue in just three years or less.

Cameron's entrepreneurial journey began at a young age, and by 35, he had helped build his first two $100 million dollar companies. But his greatest achievement came as the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just six years.

Cameron is not just a successful business leader, but also a captivating speaker. The current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the best speaker I've ever heard...he hits grand slams”.

When he's not on stage, Cameron continues to teach through his Second In Command podcast and his bestselling books, including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs.

Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at CEO and COO leadership events worldwide.

Summary:

00:03:35 – The COO as a jigsaw puzzle builder

00:11:29 – How to use AI as a COO (and where it goes wrong)

00:11:52 – Advice for the first 90 days

00:14:26 – Why early relationship-building matters

00:15:20 – “Be the leash, not the choke collar”

00:16:20 – How to say “no” without shutting people down

00:28:00 – What’s missing in EOS & how COOs fill the gap

00:32:42 – Pick satellite projects, not messy ones

00:33:16 – Avoid big disruptive changes early

00:36:00 – Are you really a COO… or something else?

00:59:23 – Final takeaway

It’s been a whirlwind of a season!

In this special wrap-up episode, Bethany and Brandon look back on the last ten weeks of The Operations Room — the highlights, lessons, and chaos that shaped Season 2 — and share a sneak peek of what’s coming in Season 3.

We reflect on:

• What it really feels like to step into a CEO role (and why it’s lonelier than expected).
• The intensity of leading through change — and learning to switch off when the buck stops with you.
• The balance between growth, leadership, and staying human.
• The power (and pain) of performance reviews done right.
• Why our next season will dive deep into AI, leadership, and rethinking operational strategy.

Plus, we reveal our guest line-up for Season 3 — including returning favourites like Keith Wallington and Cameron Herold, and new voices exploring AI, sales, and the future of strategy.

Love The Operations Room? Please support us by rating and reviewing it here.

You can also share your guest suggestions — one slot left for next season!

Summary

00:00 – Welcome and season recap

02:00 – Bethany’s first 90 days as CEO

07:30 – The reality of responsibility and loneliness at the top

11:50 – Brandon’s reflections on scaling a high-growth team

15:40 – Lessons from performance and salary reviews

20:00 – What’s coming next: AI, leadership, and puzzles vs OKRs

26:00 – Behind the scenes: planning the next season

28:00 – Our Substack

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

In this episode we discuss: AI employees. We are joined by Matt Lhoumeau, Cofounder & CEO at Concord

Love The Operations Room? Please support us by rating and reviewing it here.

We chat about the following with Matt Lhoumeau:

1. How do you balance the need for structure with the chaos of fast-growing operations?
2. What happens when marketing becomes a true conversation rather than a one-way message?
3. Why are standards and expectations so critical to building trust in a growing team?
4. How can leaders create clarity without stifling creativity?
5. What’s the real difference between being busy and being effective?

• https://www.linkedin.com/in/mattlhoumeau/
• https://www.concord.app/
• https://eu1.hubs.ly/H0lMWln0

Matt Lhoumeau is the CEO and co-founder of Concord, the leading provider of AI-powered Agreement Intelligence solutions. With over a decade of experience transforming how businesses manage contracts, Matt helps operations leaders unlock strategic value from their agreements and turn contracts from cost centers into profit drivers.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

04:05 – AI tools and operational leadership.

08:05 – The power of systems thinking in AI bots

12:01 – Using AI to challenge you

15:16 – AI-first mantra

19:40 – Legal department AI substitutes

22:36 – Being a systems owner

24:30 – ChatGPT as a therapist

27:37 – Using AI to evolve and be durable

31:34 – How tools and frameworks are used over time.

34:58 – The balance between AI and human intervention

35:19 – Evolving with AI

37:05 – The right inputs

In this episode we discuss: What scale up founders go through. We are joined by Jonny Burch, Designer turned Founder.

Love The Operations Room? Please support us by rating and reviewing it here.

We chat about the following with Jonny Burch:

• How can rethinking the office itself completely change how people connect, collaborate, and feel part of a company?
• What happens when leaders stop managing people — and start designing environments where people can do their best work?
• Is your company culture something you say — or something you can feel when you walk through the door?
• What’s the real cost of ignoring the “unwritten rules” that shape how your team communicates and collaborates?
• How do you balance flexibility, belonging, and performance when your team is spread across screens and cities?

• Https://linkedin.com/in/jonnyburch
• Https://jonnyburch.com
• hackweeks.com
• toy.studio
• foundupnorth.com

Jonny Burch is a designer and exited founder exploring AI through a product lens. He scaled Deliveroo’s consumer design team and went on to found Progression, a platform focused on skills, personal development, and career growth. After raising over $6M from US and UK investors and successfully exiting in 2024, he's now taking time to reflect, supporting teams with AI adoption at hackweeks.com as well as incubating future products under his personal software practice toy.studio.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

06:30 – Maximizing time as a CEO

08:30 – Office culture and space design

10:30 – The CEO Roundtable Retreat

17:00 – Building trust as a COO and CEO

19:30 – Force multipliers and structure

21:00 – Why growth makes CEOs feel disconnected

22:30 – The SaaS Flywheel and diagnosing business health

26:30 – Delegation done right

27:30 – Becoming the CEO

30:00 – The emotional weight of leadership

31:45 – How leadership changes your brain

32:30 – The paradox of influence and isolation

33:30 – Knowing your limits

34:30 – Lessons for leaders

36:00 – Final reflections

In this episode we discuss: How storytelling can get you what you want. We are joined by David Pullan, author, speaker, coach, and gold miner.

Love The Operations Room? Please support us by rating and reviewing it here.

• We chat about the following with David Pullan:
• How can leaders use storytelling to make their ideas unforgettable?
• What makes a message stick in people’s minds long after the meeting ends?
• Why do leaders often overlook the importance of how they communicate, not just what they say?
• How can storytelling build trust and psychological safety within teams?
• What practical steps can leaders take to transform everyday communication into moments of influence?

• https://www.linkedin.com/in/david-pullan-4b0619a/
• www.thestoryspotters.com

David Pullan and his wife and business partner, Sarah Jane McKechnie, first met in a rehearsal room over thirty years ago and have been collaborating ever since. From acting alongside Shirley MacLaine, performing for Henry Kissinger, and filming in the former Yugoslavia (with Robert Downey Jr dancing on the table), to cooking a chicken live on stage, their careers have been defined by spotting, shaping and sharing stories in unexpected ways.

Together, through their company The Story Spotters, they draw on their backgrounds as performers, coaches, scriptwriters and hypnotherapists to help clients master the communication moments that matter. Their book, The DNA of Engagement, offers a story-based approach to building trust and influencing change in today’s noisy corporate world.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

00:14:40 – Why stories matter more than facts

00:17:37 – Meeting people where they are

00:20:23 – How stories help ideas stick

00:23:04 – A leader’s process for shaping communication

00:28:27 – Common mistakes leaders make with storytelling

00:31:07 – Switching gears: the role of vulnerability

00:36:26 – How authenticity shapes perception

00:39:13 – Balancing emotion and logic in leadership stories

00:42:03 – Why psychological safety is essential

In this episode we discuss: Resilience in Organisations. We are joined by Aušrinė Keršanskaitė, Co-founder of Operations Nation.

Love The Operations Room? Please support us by rating and reviewing it here.

We chat about the following with Aušrinė Keršanskaitė:

1. How can leaders tell the difference between true resilience and simply powering through burnout?
2. When is “just-enough process” better than perfect systems in a growing company?
3. Which of the five types of resilience—optimistic, stoic, pragmatic, active, or existential—do you rely on most at work?
4. What happens when imposter syndrome hits even the most experienced operations leaders—and how can you use it to grow?
5. Why might learning to walk away from the wrong role or battle be the most resilient decision of all?

• https://www.linkedin.com/in/ausrine
• www.operationsnation.com

Aušrinė Keršanskaitė is a seasoned operations leader, community builder, and connector at heart. With over a decade of hands-on experience guiding startups from scrappy pre-seed beginnings to thriving Series B stages, she knows firsthand what it takes to build strong foundations and empower people along the way.

For the past five years, Aušrinė has been the driving force behind Operations Nation, a community-powered knowledge hub that connects and empowers hundreds of operations leaders around the world. Operations Nation offers a safe, supportive space for ops professionals to share advice and “ops war stories,” helping each other survive, grow, and thrive in their careers.

A firm believer that operations is the backbone of every great company, Aušrinė combines her operational expertise with a deep passion for bringing people together and building community wherever she goes.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

05:00 — Balancing speed versus sustainability in scaling operations

11:00 — Timing back-office investments and compliance readiness

15:00 — Re-orgs, structural resilience, and organizational adaptability

17:00 — Introduction to the Five Types of Resilience framework

21:00 — Deep dive into each resilience type with personal stories

28:30 — Imposter syndrome and trusting your gut as a leader

33:00 — Redefining success and boundaries in operations roles

37:00 — Shared vulnerability and leadership resilience

39:30 — Final takeaway: putting your own oxygen mask on first

In this episode we discuss: The intentional organization. We are joined by Mathias Meyer, The Startup CTO Coach, and Sara Hicks, Product Leader and Founder.

Love The Operations Room? Please support us by rating and reviewing it here.

We chat about the following:

• How should leadership roles evolve as a company shifts from startup to scale-up?
• What’s the real cost of not shipping products regularly, beyond just revenue impact?
• How can meeting culture be reshaped to truly drive collaboration and outcomes?
• Where’s the balance between a CEO’s product vision and a COO’s operational priorities?
• How do you hire quickly for growth without compromising cultural fit?

• https://www.linkedin.com/in/themathiasmeyer/
• https://intentionalorganization.com
• https://intentionalorganization.com/book
• https://www.linkedin.com/in/saralouhicks/

Mathias Meyer is an executive coach, repeat startup founder, and writer based in Berlin. A former CEO and CTO, he has grown multiple remote teams to successful exits, including Scalarium (Amazon), Travis CI (Idera), and Reaction Commerce (Intuit). Today, through The Intentional Organization, he coaches and advises leaders navigating the challenges of scaling their businesses and themselves. Outside of work, Mathias enjoys nature, cultivating his vegetable garden, and fermenting produce.

Sara Hicks is a seasoned product leader and founder, having held senior roles at Yahoo!, Etsy, and Media Temple before launching her own company, Reaction Commerce, where she served as CEO until its acquisition by Mailchimp (later Intuit). Now based in Los Angeles, she partners with Mathias at The Intentional Organization, supporting founders and executives through coaching, mentoring, and facilitation.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

00:05:58 – Leadership in growth

00:08:21 – Shipping momentum

00:10:57 – Fixing meeting culture

00:14:47 – Scaling challenges

00:18:12 – Product alignment

00:24:30 – CEO/COO dynamics

00:31:05 – Trust as a leadership asset

00:37:40 – Vision vs. operations

00:41:15 – Hiring for fit

00:44:50 – Final reflections