So, big news...I had a conversation with a gentleman who was struggling to tell his story.

As entrepreneurs, we know our story is what connects our product or service to our customers.

But telling it compellingly? That’s the challenge.

We tend to list life events chronologically, but nobody's life changes from a mere list...it's the narrative that captivates.

In our talk, he realized his powerful story just needed focus.

The key? Knowing your audience.

Your story changes based on who you're speaking to. It’s the transformation from where you were to where you are now that they resonate with.

When he saw his story clearly, it moved him to tears.

So, get clear on who you're speaking to.

Tell your story in a way that transforms and connects.

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