Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed exploration of essential keyword categories, ranging from high-volume, low-intent keywords to highly targeted, high buyer-intent keywords. He covers industry terms, dealer-specific phrases, and finance-related keywords, emphasizing the importance of aligning your budget and goals for maximum effectiveness.

Discover how to optimize your new vehicle PPC campaigns to attract high-intent traffic. Mike shares his expertise on incorporating leasing terms, trim lines, and specific model years to engage car enthusiasts ready to make a purchase. Learn how promoting upcoming models, such as the 2025 Toyota 4Runner, can generate leads even before the vehicles are available. Mike also provides valuable advice on optimizing keywords for used car campaigns, stressing the importance of updating keyword lists based on current inventory and understanding the benefits and limitations of dynamic campaigns.

In our comprehensive discussion on budget allocation and finance strategies, you will learn how to manage your ad spend effectively by targeting geo-specific dealer terms and finance keywords that indicate purchase readiness. We also address the necessity of brand defense strategies to safeguard your traffic from competitors.

Lastly, we analyze inefficiencies in the automotive industry's advertising spend, highlighting common pitfalls in current digital marketing practices and frustrations with Google's platform. This episode is essential for anyone aiming to master their PPC strategy and enhance their digital marketing efforts in the automotive sector.

Get ready to learn the secrets to maximizing your ROI and ROAS in the automotive and power sports industries with expert insights from Mike Shaug, founder and CEO of Premier Online Marketing. Discover how to avoid negative profitability and set up successful search ad campaigns that truly enhance your bottom line. Mike shares practical tips on resource allocation, keyword targeting, and making data-driven decisions to stand out in a competitive market.

Explore the importance of campaign segmentation with a case study on a Ford dealership, where precise targeting can lead to better control of spend and performance. Learn the pitfalls of lumping various product categories into a single campaign and the evolution of Google AdWords. We delve into the necessity of experienced oversight to avoid wasted budgets and ineffective strategies, ensuring your marketing efforts are both efficient and effective.

Get the lowdown on intelligent targeting, precise tracking, and the essentials of effective ad copy strategies. From geo-targeted advertising to leveraging AI in marketing, this episode covers it all. Understand the significance of updating creative content to avoid ad fatigue and how smaller, strategically placed targeting circles can improve marketing efficiency. Mike also discusses the future of search technologies and how they influence current and forthcoming strategies in digital marketing. Don’t miss out on these invaluable insights to elevate your dealership's digital marketing game.

Discover how your digital marketing dollars might be slipping through the cracks as Mike Shaug, CEO of Premier Online Marketing gets into the details of hidden waste within Google Ads. We take a special look at the automotive industry, yet the insights discussed are universal, exposing how geo-targeting can be your best defense against irrelevant bot traffic. Mike also shares a staggering example of a misplaced $30,000 in Argentina, proving that even a single oversight can lead to a monumental blow to your marketing budget.

As we tackle the intricacies of Google Ads' Performance Max campaigns, the conversation turns to the peril of surrendering entirely to algorithmic automation. With Mike's expertise, we dissect the necessity for seasoned marketers to take the wheel, steering campaigns towards true business objectives and away from wasteful expenditures. The discussion spans across various industries, shining a spotlight on the subtleties of paid search, the significance of ad scheduling, and the specialized approach needed for B2B versus B2C marketing.

The episode concludes focusing on the art of advertising luxury goods, sharing strategies to pinpoint demographics that convert at higher rates. From utilizing CRM data for smart bid adjustments to leveraging YouTube's custom intent ads, we cover the gamut of high-end marketing tactics. And for those who are vigilant about their advertising health, we emphasize the transformative power of marketing audits, as illustrated by a client who discovered they were investing in irrelevant keywords. Join us for these revelations and more, ensuring your next click isn't just a cost, but a step towards a more prosperous return on investment.