Today's guest is AJ Olander, the CSO of Salelytics. In this episode, AJ dives into the topic of patient-centric revenue revolution, highlighting the importance of inbound patient support and how it fits into the broader context of revenue operations.

AJ explains the role of inbound patient support in driving revenue growth for healthcare companies and how its significance has evolved over time. He also discusses how this strategy can be applied to any customer-centric company. Additionally, AJ shares insights on integrating inbound patient support into the overall revenue operations strategy at Salelytics.

The discussion then shifts to the impact of revenue operations, with AJ explaining some of the key metrics and KPIs that he tracks to measure the impact and ROI. He also shares helpful tools and techniques and explains how inbound patient support contributes to other areas of revenue operations, such as sales, marketing, and customer success. AJ gives an example of a successful inbound patient support initiative that had a significant impact on revenue generation at Salelytics.

AJ then discusses how to balance patient-centricity with other revenue-generating priorities in revenue operations and collaborate with other departments and stakeholders, such as product development or finance, to align the revenue operations strategy with broader company goals. He also shares insights on measuring the ROI of revenue operations initiatives and the metrics or benchmarks used to assess success.

AJ shares his vision for the future of revenue operations in the healthcare industry and how it will continue to evolve in the coming years. This episode provides a wealth of insights into the importance of patient-centric revenue revolution and the role of inbound patient support in driving revenue growth for healthcare companies.