• The Performance Marketing Versus Branding Debate Heats Up

  • May 8 2024
  • Duración: 23 m
  • Podcast

The Performance Marketing Versus Branding Debate Heats Up Por arte de portada

The Performance Marketing Versus Branding Debate Heats Up

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  • Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there’s a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and taking a more realistic approach toward breaking down the silos between sales and marketing.
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