In this episode, we're talking about why having a large social media following doesn’t always translate to getting clients, and how to turn that around. I dive into the critical mistakes people make on social media and offer practical strategies to convert followers into clients. We talked about:

• Identifying and fixing social media profile mistakes
• The role of social media as a top-of-funnel tool
• The importance of moving followers off social media quickly
• Effective email marketing strategies for high-ticket services

Timestamps:
00:00:00 Intro
00:01:29 Instagram profile mistakes
00:02:43 Theory behind social media content
00:04:24 How to get followers off social media
00:06:42 Email strategy for your social media audience

Interested in working with me? Apply here:
► socialclubstudios.com/work-with-us

Let's connect!
► Instagram: https://www.instagram.com/petervndr/
► LinkedIn: https://www.linkedin.com/in/petervanderwall/
► Twitter: https://twitter.com/petervndr
► YouTube: https://www.youtube.com/@petervndr

Today we're talking people + team building. Not because I'm an expert, but because I'm planning for the stage where I start hiring directors/managers and not just front-line "technicians".

Timestamps:

00:00:00 Intro

00:03:12 Person #1

00:06:28 Person #2

00:08:10 Person #3

Interested in working with me? Reach out here:

► https://socialclubstudios.com/work-with-us?el=spotify

Let's connect!

► Instagram: https://www.instagram.com/petervndr/

► LinkedIn: https://www.linkedin.com/in/petervanderwall/

► Twitter: https://twitter.com/petervndr

► YouTube: https://www.youtube.com/@petervndr

Connect with me on other platforms:

Instagram: https://www.instagram.com/petervndr/

Facebook: https://www.facebook.com/petervndr

X/Twitter: https://twitter.com/petervndr

00:00 What this video is about

00:30 Basic Lead Form Strategy walkthrough

05:25 MY Lead Form Strategy: The VSL Funnel

Connect with me on other platforms: Instagram: / petervndr Facebook: / petervndr X/Twitter: / petervndr

00:00 What this video is about

00:32 The ideal sales process

01:34 What most businesses do (mistake!)

04:00 The system I’ve built

Social media expert shares his take on storytelling: https://open.spotify.com/episode/2zo0jh3LnH9Vsl7rN8HqNO?si=ac919b24dac2458d

My equipment list for CRISPY social media content: https://socialclubstudios.com/studio-...

Connect with me on other platforms:

Instagram: https://www.instagram.com/petervndr/

YouTube: https://www.youtube.com/@petervndr

Facebook: https://www.facebook.com/petervndr

X/Twitter: https://twitter.com/petervndr

00:00 What this video is about

01:13 Social media philosophy

02:54 How to come up with content ideas

07:42 How to script your videos

08:16 Example script

08:53 Script vs outline vs free-flowing

09:43 Filming your content (free guide in the description)

10:07 How to get better on camera

14:01 Content styles you should try

14:39 How to hire a video editor

15:50 In-house editor vs agency

Leave a rating + review so we know you like the show!

Connect with me on other platforms:

Instagram: ⁠https://www.instagram.com/petervndr/⁠

YouTube: ⁠https://www.youtube.com/@petervndr⁠

Facebook: ⁠https://www.facebook.com/petervndr⁠

X/Twitter: ⁠https://twitter.com/petervndr 00:00 Intro 01:21 What is a digital info product? 01:53 Why do we need an info product? 02:44 What kind of info product should you build? 03:25 Example info products 09:35 How to sell info products 13:28 FAQ

In this episode, Peter Vander Wall and Danny Mabley dive deep into the art of creating engaging content for accountants and the real estate industry. Discover strategies for genuine engagement and leveraging authentic stories to connect with your audience.

In this episode, you will:

- Learn how daily life anecdotes and client stories can be powerful content for social media.

- Get tips on using client calls as a source for fresh, industry-tailored content and effective calls to action.

- Understand the importance of authenticity in content creation and its impact on building personal connections and conversions.

- Explore Danny Mabley's personal journey and insights on becoming a content creator in the real estate space.

- Gain advice on the shift from hiring technical skill to storytelling playfulness in content creation to capture and maintain audience attention.

Follow Danny Mabley online: @dannymabley

Timestamps:

00:00 Intro

03:59 Attracting ideal clients by giving value first.

10:15 The consequences of going viral too early.

11:27 How the algorithm favors relevant content for audience growth.

14:42 How to identify client needs for attracting ideal clients.

19:04 Adopting a stand-up comedy approach for content creation.

23:24 How to attract the right clients with targeted content.

25:54 Comparing follower value for accounting firm revenue.

28:03 How to find authentic, personable connections for better conversions.

Interested in working with me? Apply here:

► socialclubstudios.com

Let's connect!

► Instagram: https://www.instagram.com/petervndr/

► LinkedIn: https://www.linkedin.com/in/petervanderwall/

► Twitter: https://twitter.com/petervndr

► YouTube: https://www.youtube.com/@petervndr

In this episode, Ryan Bakke and Peter Vander Wall dive into common sales objections, particularly focusing on the tax and accounting sector. They emphasize the distinction between obstacles and objections in sales, explaining strategies to handle price concerns, the importance of preemptive 'trapping,' and leveraging past client experiences for persuasive value propositions. They also discuss the critical role of a well-crafted sales script, preemptive objection handling through content, and the power of storytelling in overcoming sales objections. The conversation underscores the need for a professional brand presence, targeted marketing strategies, and the creation of a parasocial relationship with potential clients to enhance trust and reduce sales resistance.

Follow Ryan online: https://www.instagram.com/learnlikeacpa/

Timestamps:

[00:00:00] Intro

[00:02:52] Perceived value affects prospects' expense objections.

[00:03:46] Case studies and testimonials important for niche audience.

[00:08:48] Importance of financial strategy in prospect sales.

[00:10:34] Anticipate objections, beat them in content.

[00:15:28] Before pitching, inquire about spouse discreetly.

[00:16:53] Knowing a person's response; works mostly with type B personalities.

[00:22:01] Quickly receiving information led to prompt decision.

[00:23:08] Early conversation sets stage for overcoming objections.

[00:26:20] Negotiating pricing and questioning value in sales.

[00:29:29] Differentiate your offer by focusing on results.

[00:35:04] Busy now, but always an excuse.

[00:35:38] Personal situation with unexpected busyness, hiring success.

[00:39:04] Handling objections in sales calls improves proficiency.

Interested in working with me? Apply here:

► socialclubstudios.com

Let's connect!

► Instagram: https://www.instagram.com/petervndr/

► LinkedIn: https://www.linkedin.com/in/petervanderwall/

► Twitter: https://twitter.com/petervndr

► YouTube: https://www.youtube.com/@petervndr