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The Pitch Room

De: Heavybit
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  • Resumen

  • The latest news, tools, and tactics for everything PR related.
    Heavybit
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Episodios
  • Ep. #7, Hired: Year One Roadmap For Marketers

    Ep. #7, Hired: Year One Roadmap For Marketers
    Jan 19 2017

    In this episode of The Pitch Room, Malia is joined by Priyanka Sharma to discuss content marketing and building marketing functions from the ground up in the early days of a startup. Priyanka is currently the Head of Product Marketing at LightStep and cofounded WakaTime

    Listen in as they discuss the importance of establishing the right corporate voice and setting targets for content cadence. Learn tactics like ‘narrowly defining a topic’ to support developers with writer’s block, or no writing experience.
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    24 m
  • Ep. #6, Aligning Sales and Marketing Departments

    Ep. #6, Aligning Sales and Marketing Departments
    Apr 12 2016

    In this episode, Malia is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance. Discussion topics include the primary goals of each department, what success should look like, and how to clarify lead scoring and lead generation metrics.
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    27 m
  • Ep. #5, Marketing Tips for Early Stage Startups

    Ep. #5, Marketing Tips for Early Stage Startups
    Dec 7 2015

    In this episode Malia hosts Gradle CMO Miko Matsumura to talk about mistakes to avoid in marketing as an early stage startup, how to build a marketing strategy into your next fundraising deck, and different tooling options for your marketing automation stack
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    34 m
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