• The Podcast Passion with Casey Cheshire - Taking Flight: EO Atlanta Podcast - Episode # 029

  • Nov 8 2023
  • Duración: 47 m
  • Podcast

The Podcast Passion with Casey Cheshire - Taking Flight: EO Atlanta Podcast - Episode # 029

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  • Today’s guest is a marketing strategist, entrepreneur, author, and podcast host! Please welcome to the show Casey Cheshire, Founder & Chief Evangelist of Ringmaster Conversational Marketing. Casey joins host Sarah Tourville to share how Ringmaster prioritizes company culture, establishes authentic connections with clients, and how his own passion for podcasting was accidentally discovered and led to the founding of the company. It’s a fantastic episode you don’t want to miss! Takeaways:Casey learned that his first flight was all about passion. Not giving much attention to the logical side, he realized he was burning the candle, but it didn't feel like it. This is where, accidentally, he found his passion, which led to starting the company.Ringmaster strives to grow their team to where members feel like partners. During the hiring process, the company’s vision is shared with potential candidates. If it resonates with them, great! If not, then it’s not the right fit. The company looks for passionate individuals that are just as excited about the mission and vision as they are. After more than a decade in marketing automation, Casey’s recognized the need to reassess its impact and understanding of clients. Marketers often become obscured by technology, losing sight of serving real people, and reducing them to mere data points.Ringmaster is committed to forging deeper connections with customers by understanding their needs and challenges. The motivation comes from Casey’s experience, where he had to launch his podcast without expert guidance, resulting in extensive trial and error.It is important to empower entrepreneur visionaries to realize their vision by connecting them with their existing customers. This vital connection often goes unnoticed in sales materials, but plays a significant role in bridging the gap and will help ensure authentic engagement.Ringmaster helps clients connect with their dream clients through podcast interviews, fostering genuine connections, and valuable exposure. This aligns with the company's mission, making podcasting a powerful tool for business development.Quote of the Show:“Our company’s core purpose is to foster meaningful human connections.” - Casey CheshireLinks:LinkedIn: https://www.linkedin.com/in/caseycheshire/Twitter: https://twitter.com/CaseyCheshCompany Website: https://ringmaster.com/Personal Website: https://caseycheshire.com/Book: https://www.amazon.com/dp/1599327384Podcast: https://www.hardcorpsmarketing.com/ | https://www.creatingthegreatestshow.com/EO Atlanta Organization: https://www.eoatlanta.com/ Ways To Tune In:Stitcher: https://www.stitcher.com/show/1035225 Spotify: https://open.spotify.com/show/4e67LgZSZ0Vc2anrFzN8A1Apple Podcast: https://podcasts.apple.com/us/podcast/taking-flight-the-entrepreneurs-journey-podcast/id1652695640?uo=4Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNjJkNzk4OC9wb2RjYXN0L3Jzcw==Amazon Music: https://music.amazon.com/podcasts/82088400-c5a3-413c-9692-4719c8f1fd67/taking-flight-eo-atlanta-podcastPodcast Addict: https://podcastaddict.com/podcast/taking-flight-the-entrepreneurs-journey-podcast/4496468Deezer: https://www.deezer.com/show/6138535Player FM: https://player.fm/series/series-3482373 Podchaser: https://www.podchaser.com/podcasts/taking-flight-the-entrepreneur-4968156 YouTube: https://youtu.be/TJosmpZzMHoTaking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ Hey! It's Casey Cheshire from EO Boston. It's an honor for my team at Ringmaster to partner with EO Atlanta to produce this great podcast. If you're interested in an experience share around what it takes to launch a podcast, how to be a better host, or a great guest: shoot me an email at casey@ringmaster.com
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