Episodios

  • You're Not Behind...You Simply Haven't Started
    Sep 16 2025
    Special Guest Willie Blake https://coachwillieblake.com/freegift In this episode of Profits Unleashed, I dive into a conversation that hits close to home for so many of us: the belief that we’re “behind.” My guest, Coach Willie Blake—a dyslexic career and high-performance coach—shares his journey of transforming self-doubt into confidence and clarity, and why it’s never too late to start. His story is proof that progress doesn’t come from comparing yourself to others—it comes from taking small, consistent steps toward your goals. Key Takeaways I want you to hear today: You’re not behind—you simply haven’t started yet. Labels don’t define you. You’re not “lazy” or “a procrastinator”; you just have habits you can shift. Small daily action compounds. Willie’s “2% Rule” shows how steady progress leads to extraordinary change. Clarity is essential. His GPS Method (Get clarity, Plan it, Start now) is a simple framework to break down any big goal. Flexibility in the journey matters more than rigid control—hold onto the vision, but stay open to how you get there. Willie’s personal story is inspiring. Diagnosed with dyslexia in first grade, he spent years feeling “behind” his peers. Instead of giving up, he reframed his challenges into fuel for growth. By leaning into tools like audiobooks and coaching, he went from struggling to read a single book to consistently absorbing 60 books a year. That shift didn’t just expand his knowledge—it helped him step into his calling as a coach who empowers neurodivergent entrepreneurs and professionals to see their unique edge as an advantage. What stood out to me most is Willie’s perspective on labels. When we say “I am this,” we box ourselves in. But when we shift to “I have this,” we reclaim power. That subtle language shift opens the door for growth, self-compassion, and change. If you’ve ever felt stuck, compared yourself to others, or believed you were too far behind to start—this conversation is for you. You can connect with Willie at coachwillieblake.com, where he shares resources, coaching opportunities, and his podcast. And stay tuned—after the break, I’ll be debunking the myth that it’s too late to start your own podcast. Spoiler: it’s not. YouTube – Dyslexic Achievers Hub https://www.youtube.com/@DyslexicAchieversHub LinkedIn https://www.linkedin.com/in/willieblake-light/ Community (Skool) https://coachwillieblake.com/community Instagram https://www.instagram.com/willieblake_light/ Facebook (Personal Profile) https://www.facebook.com/WillieBlake.Light/ YouTube – Coach Willie Blake https://www.youtube.com/@WillieBlake_Light So many people believe the myth that it’s too late to start a podcast. After listening to my conversation with Coach Willie Blake, I couldn’t help but notice how often we fall into the trap of thinking we’re behind just because we compare ourselves to those further along. And the truth? You’re not behind—you simply haven’t started yet. Key Takeaways from this episode: It’s not too late to start a podcast—there’s more room than you think. Over 80% of podcasts are inactive, meaning consistency is your greatest advantage. Most podcasters quit too soon; those who keep going quickly stand out. Listeners crave authenticity and niche voices, not just celebrity shows. Your story matters—the people who need it are still waiting to hear it. Here’s the reality: there are around 5 million podcasts worldwide, but fewer than 20% are actively producing new episodes. That means the space isn’t oversaturated—it’s full of abandoned shows. Consistency, not timing, is what separates the ones that thrive from the ones that disappear. I’ve said this before and I’ll say it again: 90% of podcasts don’t make it past three episodes, and of the ones that do, most never get past 20. That’s not discouraging—it’s an opportunity. If you commit to showing up, you’re already ahead of the majority. Podcasting is still growing, audiences are expanding, and new listeners are tuning in every day. They’re not just searching for big names; they’re searching for voices that resonate with their unique struggles, interests, and goals. That could be you. Just like Willie’s story reminded us, your challenges don’t disqualify you—they can become your strength. Whether you’re navigating dyslexia, ADHD, or simply the doubts that whisper “you’re too late,” the moment you start and stay consistent, you’ve already set yourself apart. I’m grateful every day that I kept going, that I didn’t stop when it felt tough, and that I get to share this platform with you. Your story deserves to be heard, and the world is waiting for it. If you’re ready to finally start, head over to podcastprofitsunleashed.com and book a call. Let’s get your voice out there.
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    25 m
  • The Revenue Zipper: Marketing + Sales = Revenue
    Sep 2 2025

    Special Guest Kyle Mealy

    https://www.readyforthenextlevel.com/revenue-cascade

    If you’ve ever wondered why your business feels stuck — despite working hard on your marketing or your sales — this episode is for you.

    This week, I sat down with Kyle Andrews, CEO and Founder of Next Level Revenue and author of The Next Level Revenue Formula. Kyle has a fascinating journey from lab manager, to karate school owner, to leading a multimillion-dollar marketing and sales company. What ties it all together? His obsession with process, data, and creating predictable results.

    Here are my key takeaways from our conversation:

    • Marketing and sales aren’t two separate departments — together, they form the “revenue zipper” that keeps growth predictable and profits flowing.
    • Optimization is everything. Kyle learned early on that when you tweak the right part of a process, you unlock exponential results.
    • Revenue growth is math, not magic. With the right system, you can literally predict your results.
    • Many entrepreneurs focus on topline numbers but forget profitability — the real goal is profitable revenue.
    • Podcasting, when integrated into a larger ecosystem, isn’t just about visibility. It’s a powerful sales strategy to build trust and move prospects closer to working with you.
    • Stop relying on outdated metrics like “7 touches” — today, buyers may need 30+ interactions before they’re ready to buy. Kyle’s approach: “Seven times, seven ways.”

    In this episode, Kyle shares the exact frameworks he’s created to help businesses remove the silos between sales and marketing, measure ROI with clarity, and build systems that don’t just generate leads but actually convert them. His story proves that when you bring curiosity, creativity, and a little “MacGyver” thinking to business growth, the results are revolutionary.

    If you’re ready to stop treating sales and marketing as separate worlds and finally align your business around predictable, profitable revenue — this conversation will change the way you think.

    https://www.readyforthenextlevel.com/

    https://www.linkedin.com/in/kyle-mealy/

    https://www.linkedin.com/company/next-level-revenue

    Your Six-Figure Podcast Blueprint https://podcastprofitsunleashed.com/free

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    31 m
  • Financial Freedom Through Literacy
    Aug 26 2025

    Special Guest: Jake Falcon

    catalina@falconwealthadvisors.com

    Welcome back to another episode of Podcast Profits Unleashed, the show where I empower coaches and consultants to use podcasting as a way to grow influence, attract clients, and share their message with those who need it most.

    In this episode, I had the pleasure of speaking with Jake Falcon, founder of Falcon Wealth Advisors, who brings over 20 years of experience in financial services. Jake is on a mission to enhance financial literacy and help people take control of their financial future, especially as they approach retirement.

    What struck me most in our conversation is how little financial education most of us receive. As Jake shared, many people—even multimillionaires—struggle with fear and uncertainty around retirement simply because they don’t know how to manage their wealth to generate income for the long term. His passion for solving this problem came from two things: a childhood fascination with money (sparked by a video game called Wall Street Kid!) and a deep love for helping people create confidence and clarity around their finances.

    We also talked about his Signature Planning Process, a two-step, highly personalized approach he uses with clients to uncover their true goals, address financial “pain points,” and build a flexible, ongoing plan that evolves with life’s changes.

    Here are my key takeaways from this conversation:

    • Financial literacy isn’t taught in schools, but it’s essential to living with freedom and confidence.
    • Retirement isn’t just about money—it’s about purpose, lifestyle, and planning for how you’ll spend your time.
    • Money should be seen as a tool, not a burden. It buys you time, freedom, and the ability to give back.
    • Podcasting (yes!) is one of the most powerful ways to build trust with your audience and attract clients who already understand your values and approach.

    Jake also shared his book, Retiring Right: Smart Steps for Exiting Corporate America, and explained why enhancing financial literacy drives everything he does.

    This was a fascinating, inspiring conversation about money, purpose, and the power of getting your message out there.

    Your Six-Figure Podcast Blueprint https://podcastprofitsunleashed.com/free

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    23 m
  • Learning from Mistakes
    Aug 19 2025

    Special Guest: Joel Friedland

    https://www.britproperties.com

    Welcome back to another episode of the Podcast Profits Unleashed Podcast! I’m your host, Karen Roberts, and today’s conversation is one I know will shift the way you think about investing, selling, and even the mistakes we’ve all made along the way.

    Key Takeaways from This Episode:
    • Listening beats selling every time. Joel shares how learning to ask better questions (instead of pitching) changed the entire trajectory of his career.
    • Vulnerability builds trust. By opening up about failures—including a period of deep depression after the 2008 crash—Joel shows the power of honesty in building long-term investor relationships.
    • Debt-free investing is possible. Joel reveals how syndicating industrial real estate without banks or debt works and why it’s a safer long-term play.
    • Commercial real estate is more accessible than most people think. Minimum investments can start far lower than many assume, making it a viable option for more investors.
    • Podcasting as credibility. We explore whether podcasting could be the trust-building platform Joel—and others in business—need to expand their investor network.

    In this episode, I sit down with Joel Friedland, a seasoned real estate investor with over 40 years of experience. Joel takes us back to 1981, when interest rates were a shocking 17% and he was just starting out in industrial real estate. What struck me most is how he owned up to the mistakes he made early in his career—talking more than listening, pitching instead of consulting—and how those lessons transformed the way he does business today.

    Joel walks us through his evolution from traditional broker to debt-free syndicator, sharing stories of working with family-run businesses, massive industrial clients, and investors who trusted him enough to join deals worth millions. What makes this episode truly powerful is Joel’s candor about the challenges he’s faced and the mindset shift that helped him rebuild stronger than ever.

    If you’ve ever thought, “I can’t get into commercial real estate” or wondered how to truly connect with people in any business, this conversation will change your perspective.

    👉 To connect with Joel, visit BritProperties.com

    https://www.linkedin.com/in/joel-friedland-5508a791/

    https://www.youtube.com/@investingwithjoel/featured

    🎧 Listen now on Apple Podcasts, Spotify, or your favorite app. And don’t forget to subscribe, rate, and share the show with a fellow entrepreneur who needs to hear this!

    Wherever you are on your journey, we have a solution for you. Getting your message heard, growing your audience, building influence or getting ready to scale your business https://podcastprofitsunleashed.com/appointment

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    34 m
  • How to be a Thought Leader
    Jul 15 2025

    Special Guest: Mitchell Levy

    In this episode of Podcast Profits Unleashed, I’m joined by the brilliant Mitchell Levy—TEDx speaker, international bestselling author, and the mind behind over 60 books and 20 companies. He’s a powerhouse in the world of credibility and social selling, and he doesn’t hold back in this conversation.

    We dive deep into how coaches, consultants, and thought leaders can ditch the slimy sales tactics and use LinkedIn and podcasting to grow their business with authenticity.

    Mitchell reminds us that visibility without trust is just noise. The real magic happens when you build relationships, create micro-commitments, and lead people into genuine conversations. Whether that’s through a podcast, a Zoom call, or a birthday message in the DMs, your goal isn’t just to “sell”—it’s to be seen, heard, and remembered.

    🔑 Key Takeaways:

    • I learned that LinkedIn is not about likes and comments—it’s about starting real conversations that lead to referrals, relationships, and business.
    • Mitchell showed how just one thoughtful weekly post is often more effective than five daily ones—consistency > quantity.
    • We talked about overcoming the fear of DMs—they’re not slimy when they’re intentional, kind, and human.
    • I love Mitchell’s concept of becoming a "Community Superhero"—being so clear and visible in what you do that others naturally refer you.
    • He introduced the idea of a CPOP (Customer Point of Possibility)—a concise statement of your purpose in under 10 words that acts as your messaging compass.
    • He shared how tools like Substack and even custom AI chatbots can help streamline content and empower your team to amplify your voice.

    If you’ve been relying on ego metrics or feel overwhelmed by LinkedIn, this episode is your permission slip to simplify and reconnect with purpose.

    📍 Find Mitchell Here: 🌐 mitchelllevy.com

    💼 socialcompliment.com

    🎧 mitchelllevy.substack.com

    💡 Final Thought: Podcasting and LinkedIn are more than just platforms. When used with clarity and care, they become powerful tools for service, trust, and growth.

    Wherever you are on your journey, we have a solution for you. Getting your message heard, growing your audience, building influence or getting ready to scale your business https://podcastprofitsunleashed.com/appointment

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    26 m
  • Optimize to Scale: How Simplicity Creates Freedom and Profit
    Jul 1 2025

    Special Guest: Heidi DeCoux

    Visit my website: cashflowy.ai

    Welcome back to The Profits Unleashed Podcast — the show where we empower coaches, consultants, and entrepreneurs to unlock next-level business growth through the power of podcasting and smart strategy.

    In today’s episode, I had the absolute pleasure of sitting down with the brilliant Heidi DeCoux — serial entrepreneur, financial systems strategist, and founder of Cashflowy.ai. Known as The Optimizer, Heidi has helped tens of thousands of business owners streamline, scale, and systemize their operations — and she’s now on a mission to put money (and time!) back in solopreneurs’ pockets.

    Heidi shares her 24-year journey building and selling four successful businesses — three with profit margins over 50%, and one with a 7-figure exit. Now, she’s turning that experience into a user-friendly, AI-powered financial tool designed exclusively for solopreneurs like us.

    What stood out to me is how Cashflowy.ai automates everything from bookkeeping to KPI tracking in under an hour a month. It’s like having a 24/7 bookkeeper in your pocket, minus the confusion, delays, or massive fees. In just 15 minutes, you can link your accounts and get clarity on what’s working in your business — and what’s draining your resources.

    If you’ve been wearing too many hats or wondering why the money coming in doesn’t match what you take home, this episode will open your eyes.

    🗝️ Key Takeaways:

    • Why net profit is your most important metric
    • How AI can eliminate hours of admin work each month
    • The 4 KPI categories that drive real business growth
    • Why Cashflowy was made for solopreneurs, not accountants
    • How to join as a founding member and lock in lifetime savings + bonuses

    If you’re serious about scaling sustainably, making data-driven decisions, and reclaiming your time, this episode is for you.

    🎙️ Listen now on Apple, Spotify, or wherever you get your podcasts. Your future self will thank you.

    Wherever you are on your journey, we have a solution for you. Getting your message heard, growing your audience, building influence or getting ready to scale your business https://podcastprofitsunleashed.com/appointment

    https://www.linkedin.com/in/heididecoux/

    https://www.instagram.com/heididecoux/#

    https://www.instagram.com/cashflowy.ai/

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    18 m
  • Becoming Better: The Groundbreaking Science of Personal Transformation
    Jun 17 2025

    Special Guest Ryan Gottfredson

    https://ryangottfredson.com/personal-mindset-assessment

    In this thought-provoking episode of Podcast Profits Unleashed, I sit down with leadership coach, author, and researcher Dr. Ryan Gottfredson—whose work has deeply reshaped how I view personal and professional growth. If you’ve ever felt stuck or like something is holding you back (even if everything looks successful on the outside), this episode is for you.

    We dive into the groundbreaking science of personal transformation—not focused on what you need to do, but who you need to be. Ryan makes a powerful case for being-based leadership, explaining that true, sustainable success begins by upgrading your internal operating system—the beliefs, mindsets, and emotional wiring running your life behind the scenes.

    💡 Key Takeaways:

    • Real growth doesn’t come from learning more tools—it comes from upgrading your inner wiring.
    • Most leaders unknowingly operate from a place of self-protection, not value creation.
    • Healing trauma is not just therapeutic—it’s essential to effective leadership.
    • You don’t need a crisis to transform. Conscious, intentional reflection can spark the same growth.
    • Podcasting is one of the most powerful ways to show up authentically and elevate your impact.

    Ryan walks us through his 3-step framework for internal transformation:

    1. Recognize your being side—the subconscious programming that shapes how you show up.
    2. Awaken to its current quality by noticing how you react to things like feedback or discomfort.
    3. Elevate it through intentional development—especially during life’s “heat experiences.”

    We also explore the concept of vertical development and how most people (and even leaders) stay stuck at the base level—focused on safety, comfort, and belonging. The real magic happens when we move beyond personal gain to contribution and legacy.

    This conversation left me both inspired and challenged—and I think it will do the same for you. Whether you're a coach, consultant, or entrepreneur, this episode is your invitation to stop doing more—and start becoming more.

    🎧 Tune in and let's grow together.

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    30 m
  • From Struggle to Scale
    Jun 3 2025

    Special Guest Robert Matzkin

    www.Robmatzkin.com

    In this powerhouse episode of Profits Unleashed, I sit down with serial entrepreneur and business strategist Rob Matkin—founder of over 16 companies and a man who’s had multiple successful exits. This conversation is a masterclass in scaling with clarity, courage, and focus—even when life throws you curveballs.

    Rob opens up about his journey, from struggling with dyslexia to turning it into a superpower that shaped his leadership style and resilience. What started as a simple favor—giving a friend advice—quickly evolved into his purpose: helping entrepreneurs grow businesses that are both scalable and sustainable.

    We dive deep into the traps many founders fall into, especially the infamous Superman Syndrome, and how trying to do everything yourself can be the biggest bottleneck in your business. Rob gets real about the importance of surrounding yourself with the right people—from co-founders to investors—and why you should never build a business alone again.

    One of my biggest takeaways? Scaling doesn’t have to feel chaotic. Rob breaks down his ladder-based strategy for sustainable growth, starting with a detailed business audit across seven core areas and moving upward, one step at a time. It’s all about clarity, intentionality, and momentum.

    We also explore the emotional side of scaling—those moments when fear creeps in, whether it’s hiring your first team member, fulfilling a massive order, or preparing to raise capital. Rob shares how founders can move past that fear and become truly investable by focusing on their team, their coachability, and their execution.

    Key Takeaways from This Episode:

    • I learned that doing everything myself isn’t a badge of honor—it’s a bottleneck.

    • Building with the right co-founder and support team changes everything.

    • Scaling is a process, not a leap—it’s one rung at a time.

    • Investors care more about execution and coachability than just a flashy pitch.

    • My fear is valid, but it shouldn’t drive the strategy.

    🎧 And don’t miss my Tool of the Week, where I’ll share a game-changing resource for podcasters to streamline their production process!

    SOLO SECTION

    This week, I sat down with an extraordinary guest—Rob Matzkin, a serial entrepreneur who has founded over 16 companies and achieved multiple successful exits. Rob isn’t just a business strategist—he’s a true visionary who knows what it takes to scale, lead, and build companies that thrive, even in the face of serious adversity.

    We dive deep into how to scale your business with clarity, courage, and focus, and Rob doesn’t hold back. From turning his dyslexia into a superpower to breaking free of the "Superman Syndrome" that traps so many founders, Rob’s story is both inspiring and actionable.

    🔑 Key Takeaways I Loved:
    • I can’t scale alone. Rob reminds me (and you) that bringing on the right co-founder or team is essential—not just for growth, but for mental clarity and sustainability.
    • I need to stop doing everything myself. The "I can do it all better" mindset is a growth killer. Delegation is leadership, not weakness.
    • Clarity is power. Rob's step-by-step ladder method for identifying gaps in your business has changed how I view scaling.
    • Investors look for more than just your idea. Team, coachability, and your ability to execute are what open doors (and wallets).
    • I’m not the only one who feels fear. Rob normalizes the fear that comes with growth—hiring, scaling, funding—and shows how mindset shifts can move us forward.

    We also explore what makes a business investable, how Rob structures his onboarding strategy sessions, and how he turned a simple conversation with a friend into a lifelong calling to help others scale.

    Plus, at the end of the episode, I share my Tool of the Week—a podcasting lifesaver that simplifies editing, content creation, and repurposing: Descript. If tech overwhelms you, you’ll love this tip.

    🎙 Subscribe to Profits Unleashed on Apple or Spotify, leave a review, and share this episode with a fellow founder who needs a dose of inspiration and strategic gold

    Feeling overwhelmed with all the moving parts? Watch my free on-demand workshop, Your Six-Figure Podcast Blueprint, at podcastprofitsunleashed.com/free, and book your complimentary strategy call. Let’s take the pressure off and build your show the smart way.

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    25 m