Special Guest: George Rivera

https://buybacktimeformula.com

Welcome back to the Profits Unleashed Podcast — where podcasting meets purpose and profit. In this powerful episode, I sat down with George Rivera, a father, founder, executive coach, and creator of the Buyback Time Formula. And honestly? This is one conversation every founder needs to hear.

George has spent over 30 years in direct response marketing, e-commerce, and real estate coaching. From the outside, his success looked impressive — multi–seven figure businesses, scale, momentum. But behind the scenes, the cost was high: his health, his energy, and most importantly, his time with family.

What really moved me was the story that sparked George’s pivot. As a child, his father — a successful medical doctor — missed nearly all of his basketball games. Decades later, shortly before his father passed away, George received a simple but life-altering message: “Don’t miss Leo’s games.” That moment forced George to confront a hard truth — he was repeating the same pattern in his own life.

Despite growing his business to $20M, George found himself trapped as the bottleneck, working 60–90 hour weeks, exhausted, resentful, and stuck in what he now calls “founder prison.” That breaking point led him to redesign his role, his team, and his systems — not to slow growth, but to accelerate it. The result? A business that scaled to nearly $50M while he reclaimed his time, worked fewer hours, and became fully present as a father.

In this episode, we dive deep into the mindset shifts, delegation frameworks, and practical systems that allow founders to step out of the weeds and lead from their zone of genius — without guilt or fear. George doesn’t sugarcoat it. Buying back time isn’t magic. It’s intentional, structured, and deeply personal.

If you’ve built something powerful but feel trapped inside it, this conversation might just change everything.

• I learned that burnout isn’t a badge of honor — it’s a warning sign
• I saw how poor delegation creates bottlenecks, not protection
• I was reminded that 80% done by the right person often beats 100% done by me
• I realized time audits reveal freedom opportunities hiding in plain sight
• I believe scaling doesn’t require sacrifice — it requires systems
• I’m convinced that buying back time is one of the highest ROI decisions a founder can make

🎧 Listen in and start buying your time back — today.

Connect with George through the links below:

buybacktimeformula.com

https://www.facebook.com/georgerivera77

https://www.instagram.com/georgerivera1977

https://www.linkedin.com/in/george-rivera-53b3296/

🎁 Free Mini Course: The Podcast PROFITS Funnel Want to turn podcast guest appearances into an automated sales system? Grab my 4-part mini course — normally paid — free for podcast listeners!

⚠️ One catch: You must complete it (and the short assignments) in 5 days to unlock the bonus training, “The Carrot” — my proven evergreen sales system.

👉 Start here:https://podcastprofitsunleashed.com/free

Special Guest Curt Tueffert

www.peaksalesstrategy.com

Welcome back to Podcast Profits Unleashed — the show dedicated to helping coaches turn podcasting into a powerful client attraction system, whether you’re behind the mic or showcasing your expertise as a guest.

Today, I’m joined by sales leader, keynote speaker, and author Curt Tueffert, whose mission is simple: help people close more deals with confidence. His book, Five Stones for Slaying Giants, is built on the idea that, just like David and Goliath, we’re all facing “giants” in our business — fear of selling, unclear messaging, or believing no one wants what we offer.

Curt shares how these “stones” — Passion, Excellence, Vision, Value, and Confidence — become tools we can actually use to eliminate the inner blocks that keep us stuck.

What I love most about Curt’s approach is that he doesn’t try to turn coaches into stereotypical pushy salespeople. Instead, he helps them become curious problem-solvers whose goal is understanding — not convincing. Using assessments like DISC and Sales IQ, Curt helps individuals and teams pinpoint where their confidence and communication skills need strengthening, then builds progress through small, repeatable wins.

One of the biggest insights from this episode? Today’s buyers are already far down the decision path before they ever speak to us. Technology and AI are handling the early research and comparisons — which means that when a prospect finally shows up, what they need most is a human conversation.

Curt shows us how to leverage AI as a support tool — for prep and research — while relying on our emotional intelligence, listening skills, and trust-building to guide the sale across the finish line.

Key Takeaways:

• I realized that our biggest sales giant is often our own self-doubt — not the market or the competition.

• Shifting from transactional sales to consultative conversations is the real difference-maker.

• Discovery is the one step AI can’t replace — human curiosity creates trust.

• Asking open-ended, behavior-aligned questions unlocks motivation and momentum.

• Your personal uniqueness — your voice, your story, your insight — is what helps you stand out in crowded markets.

And before we wrap up, I share an important tip on how your podcast guest appearances become your long-term SEO digital footprint. You’re going to want to use that!

📌 Connect with Curt: www.peaksalesstrategy.com

🎁 Free Mini Course: The Podcast PROFITS Funnel Want to turn podcast guest appearances into an automated sales system? Grab my 4-part mini course — normally paid — free for podcast listeners!

⚠️ One catch: You must complete it (and the short assignments) in 5 days to unlock the bonus training, “The Carrot” — my proven evergreen sales system.

👉 Start here:https://podcastprofitsunleashed.com/free

Special Guest Rachel Spekman

https://calendly.com/rachel-rachelspekman/15minconsultation

Welcome back to another episode of Podcast Profits Unleashed, the show where I help coaches and consultants use the power of podcasting to grow their business, elevate their message, and attract aligned clients—whether you’re hosting or guesting.

In today’s episode, I’m speaking with someone who truly understands what it feels like to look successful on the outside… but feel completely misaligned on the inside. My guest, Rachel Spekman, founder of Made For More Coaching, helps high-performing professionals step out of soul-sucking careers and into meaningful work—without sacrificing their income or identity in the process.

As Rachel shared her story, I felt such resonance. She described the moment she realised she was living two versions of herself: the polished, high-achieving woman on stage… and the emotionally exhausted woman crying alone in the bathroom between presentations. That “asymmetry,” as she calls it, became too loud to ignore.

This episode goes deep into what it actually takes to make a strategic, supported transition into work that aligns with your values and lights you up. Rachel explains the importance of creating a “career board”—your personal circle of advisors—before making any big leap. She openly shares how she stepped away from her senior director role and embraced the vulnerable, messy middle of becoming a therapist, then a career strategist.

I loved her analogy of going from 30% happiness to 80% happiness—not in one giant leap, but in small, intentional shifts. Rachel’s three-step framework helps people walk that path with clarity, accountability, and a whole lot of compassion.

What struck me most is how many of us wait until our discomfort becomes unbearable before we allow ourselves to change. Rachel and I dive into why this happens, how our upbringing shapes our willingness to pursue happiness, and what it truly means to create a career—and a life—aligned with purpose.

If your career looks “good” but feels wrong, this episode will feel like someone turning on the lights.

• I learned that alignment isn’t a luxury—it’s a necessity for my mental and emotional wellbeing.
• I realised I don’t need to leap impulsively; I can build a strategic, supported transition.
• I now understand that 80% fulfillment is possible when I honour my values, strengths, and curiosity.
• I’m reminded that comparison steals clarity—and staying in my own lane is where progress happens.
• I recognise that discomfort is information, not something to ignore.

Connect With Rachel Spekman

www.rachelspekman.com

https://www.linkedin.com/in/rachelspekman/

https://www.facebook.com/RachelSpekmanCareerConsulting

https://www.youtube.com/@MadeforMoreCoach

If you want to learn how to profit from podcast guesting, visit podcastprofitsunleashed.com/free for something special.