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Summary

Ryan, the founder of People First, shares his journey leading up to the creation of the platform. He started in digital politics, working for Howard Dean and then moving on to work at Blue State. He gained experience in digital communications, paid media, and social media. The idea for People First came during the COVID-19 pandemic when they were working with organizations doing pro-vaccine work. They realized the power of authentic voices and the ability to reach precise target groups. People First specializes in sourcing and distributing authentic content from real people, leveraging micro-influencers and focusing on community-level conversations. The conversation covers topics such as brand safety, AI content creation, fostering a culture of innovation, and the future of the industry. The speakers discuss the importance of AI in vetting content for brand safety and the need for authentic, real content. They also talk about the role of culture in fostering innovation and adaptability in a rapidly changing industry. The conversation touches on the potential of gaming platforms and podcasting, as well as the challenges and opportunities of remote work. The speakers emphasize the value of networks and the need to constantly learn and adapt in a rapidly evolving industry.

Keywords

People First, journey, digital politics, Howard Dean, Blue State, COVID-19, pro-vaccine work, authentic voices, micro-influencers, community-level conversations, brand safety, AI content creation, culture of innovation, future of the industry, gaming platforms, podcasting, remote work, networks, learning and adaptation