[00:00 - 08:00] SEO Best Practices for e-Commerce Brands

• Bill on consulting enterprise and e-commerce brands on SEO, PPC, CRO, and content strategy 

• Best practices should be tailored to each website, vertical, and industry

• Google has become better at understanding the intent of a query

• SEO should be seen as an experiment; tests should be done quickly and pivoted on information

[08:01 - 24:16] SEO is Hard Work, But It Pays Dividends

• Common mistakes include filling text with keywords in hopes of convincing authority

• Success rate of an SEO campaign can be measured by revenue and analytics

• Content should be quality over quantity, rich, and holistic coverage of topics

• Utilize AI as a tool to help marketers do better work

Quote:

“[In SEO content marketing], the idea is not so much about how much. It's about quality. It's about what you're saying. Are you saying something that needs to be said?” - Bill Sebald

Connect with Bill by reaching out to him at bill@greenlanemarketing.com, Twitter @BillSebald, and Linkedin!

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

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If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com

If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!

Thanks for tuning in; we’ll see you next time!