Who do you think are your best JV partners?

You can start by looking for other businesses whose audiences are aligned with yours, who share your values, and who have offers that compliment yours.

Better still are the partners who know you personally. E.g. Friends, suppliers, your networking group. They are part of your community, they have previous experience of working with you. They can vouch for you.

But the best partners of all?

Your existing clients.

Meet Joanna Lindenbaum founder of the Applied Depth Institute, and my special guest on this week’s ‘Power of Two’ podcast. Joanna teaches master level facilitation and coaching skills to coaches, healers, therapists and speakers so they can respond powerfully & effectively to the issues their clients bring to them.

When Joanna is looking to get new clients, she knows exactly who to talk to....

As Joanna explained to me, “Your clients know you better than anyone, but if you want them to refer business to you, you need to make sure they are your raving fans”.

For 20 years Joanna has cultivated a very loyal client base, leading numerous retreats, workshops, and trainings, impacting thousands both in the US and globally.

But you can’t just sit back and wait for clients to refer business to you, you need a reliable, repeatable process to get them to send clients to you.

This is exactly what Joanna has created.

During our discussion, Joanna shares her secret sauce for turning her raving fans (aka her clients) into her best JV partners, and reveals a hidden benefit of JVs that's about so much more than just business.

Catch these highlights from our discussion....

>> Proactively ask your clients to promote you, don’t wait for them to do it

>> Why clients and those who know you well make such great JV partners

>> How to go about asking clients to support you

>> One major benefit of clients promoting you? – they don’t expect you to reciprocate!

>> How to ensure that clients promote you in a way that’s reliable and repeatable

>> Why JV partnerships are so much more than just getting new business

>> The hidden benefit of JV partnerships….they also boost your confidence!

And much more!

Here are some useful resources from our interview:

➡️ Joanna Lindenbaum's website

➡️ Joanna's Youtube channel

➡️ Coaching Revolution Facebook Group

➡️ Coaching Revolution Podcast

Connect to the host, Danny Bermant:

➡️ Discover Danny’s Simple 3-Step Method for Creating JV Partnerships That Deliver Perfect-Fit Leads For Your Business Again and Again

➡️ Connect to Danny on LinkedIn

➡️ Connect to Danny on Facebook

➡️ Danny’s Joint Venture Mastery Newsletter

Would you partner with a business that has never done a Joint Venture before?

For Simone Vincenzi, it’s a definite yes. In fact, it’s his entire business model, and he’s my special guest on “The Power Two” podcast.

Simone Vincenzi is a multi-award winning serial entrepreneur and author who has helped his clients to launch more than 500 profitable businesses before he reached the age of 30 with his company GTeX.

Simone saw the potential of JVs early in his entrepreneurial career, going to every free event imaginable, connecting with other speakers, inviting them to speak at his events, and asking them to promote the events they were speaking at. Over just 5 years, he organized 1,000 events, and since then he has never looked back.

But the biggest game changer for him?

Finding JV partners who have never done a partnership before

Simone collaborates with co-working spaces, professional associations, even software companies. They have proven to be his best partners, and they don’t even ask for reciprocation!

In this week's podcast, Simone demonstrates why newbie partners have been such a win for him, and they can be a game changer for you too.

Catch these highlights from our discussion....

>> How he grew his event business, by inviting speakers to promote his events

>> How he successfully transitioned from in person events to online events during COVID, with only 3 cancellations!

>> The power of “co-opetition”. Simone would attend other events in order to collect email addresses, and would allow other event organisers to come to this events to the do the same

>> Why Simone loves to partner with businesses who have not done partnerships before

>> How Simone goes about finding new partners - Hint - Start with the people you already work with!

>> Knowing when NOT to partner with someone

>> Simone’s advice on how to go about collaborating with a new partner? - Hint: start small!

>> How to get started if you’re new to JVs

...and much more.

Here are some useful resources from our interview:

➡️ Simone Vincenzi's website

➡️ Simone Vincenzi on LinkedIn

Connect to the host, Danny Bermant:

➡️ Discover Danny’s Simple 3-Step Method for Creating JV Partnerships That Deliver Perfect-Fit Leads For Your Business Again and Again

➡️ Connect to Danny on LinkedIn

➡️ Connect to Danny on Facebook

➡️ Danny’s Joint Venture Mastery Newsletter

Rahti Gorfien is a certified life coach and ADHD coach.

For over 20 years, she has been helping creative professionals, many of whom are neurodivergent, focus, follow through and make money doing what they love.

But her original career was in a very different space.

At just 4 years of age, Rahti knew she wanted to be a performer. And after graduating NYUs Acting Program in 1978, she went on to pursue a career in Theater for thirty years, during which she was also professional standup comic, originated many roles off-off Broadway, and wrote several plays, one of which was included in Backstage's listing of the best plays of 2004.

Then in the mid 1990s, she began forming and facilitating peer support groups for her own professional accountability as a theatre artist. These groups were the gateway to her becoming a trained and certified professional coach.

She now facilitates the very same peer support groups for her coaching clients, helping them to become accountable and follow through on their goals.

As an artist, Rahti discovered that acting is a collaborating endeavour. You can’t produce a play alone.

But the same principle applies to business.

To quote Rahti, “Working in isolation doesn’t work. You need to get out and meet people!”

In this podcast, Rahti looks back at her career in acting and reflects on how it has influenced the way she partners with others:

>> What it’s like to partner with your life partner - one of her earliest partnerships was with her husband…on the stand-up comedy circuit!

>> What applies to acting applies to business …. Entrepreneurship can be lonely. You need a support group behind you

>> How accountability partners have propelled both Rahti and her clients to success

>> How Rahti’s business blew up….through a partnership with her business coach

>> Joint ventures are so much more than just promoting each other online. Rahti now collaborates with partners in person

>> If you can’t find the right JV partners – create your own networking group – Rahti set up her own meetup for those working in the creative industries

>> Rahti’s controversial messages to our listeners – if you want to meet partners, get out of the house, COVID is over!

...and much more.

>> Rahti Gorfien’s website

>> Rahti Gorfien on LinkedIn

>> Rahti Gorfien’s new book, The Five Emotions That Stop Success in Coaches, Clients, and Creatives

Connect to the host, Danny Bermant:

>> Discover Danny’s Simple 3-Step Method for Creating JV Partnerships That Deliver Perfect-Fit Leads For Your Business Again and Again

>> Connect to Danny on LinkedIn

>> Connect to Danny on Facebook

>> Danny’s Joint Venture Mastery Newsletter