Being a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricing

That's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value you bring changes everything.

Sheila, a CPA, coach, and CFO, emphasizes understanding what clients truly value. It’s not just about the deliverables; it’s about the speed, outcomes, process ease, and the potential revenue increase a small business can provide.

This episode is packed with insights to help you rethink your pricing strategy. Tune in and hear all the ways value-based pricing can boost your small business!

Specifically, this episode highlights the following themes:

• Understanding and delivering customer value over time-based pricing
• Experimenting with pricing based on customer feedback and perceived value
• Offering tiered pricing options to customers and communicating the value effectively

Other Mentioned Links & Resources

Get to know more about Sheila Hansen:
https://www.hansenllc.net

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

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