In this episode of CannaBiz Conversations, host Sean Welsh interviews Willie McKenzie, a prominent figure in the cannabis industry. Willie shares his origin story, revealing his involvement in cannabis since the late 90s, from selling weed in high school to becoming an outdoor cultivator in the regulated market. Willie's transition from the legacy side to the legalized side in California and his move to Michigan is also discussed. Tune in to learn more about Willie's journey and his insights on the industry.

[00:02:29] Outdoor cultivation in Michigan.

[00:06:19] No remediation and high-quality flower.

[00:07:34] Mold in food and testing.

[00:11:31] Early stages of medical cannabis.

[00:15:16] Starting a business in Michigan.

[00:19:17] Mental health and addiction.

[00:20:48] Managing addiction and excess.

[00:24:24] Addiction and mental health.

[00:27:50] Addiction to social media.

[00:29:59] Blowing up content distribution.

[00:33:08] Mental health and work-life balance.

[00:36:04] Micromanagement and employee turnover.

[00:40:43] Marketing in the cannabis space.

[00:43:06] Cannabis-only social media platform.

[00:47:47] Cannabis events in Michigan.

[00:49:08] Lack of oversight in cannabis market.

[00:54:57] Elite Cannabis Operators Mastermind.

[00:57:50] Federal legalization prospects.

[00:59:12] State Banking Act and marijuana.

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