Dive into the intricate world of media strategy in PR during this mini episode of The Press Office with hosts, Kate Keane, Founder and Director of KateCo. PR and Marisa Jayne. This conversation follows the episode with media buyer Elise Hedley Dale.

In this episode, Kate and Marisa dissect the essential components of effective media strategy, highlighting the relationship between traditional and digital platforms. Both Kate & Marisa offer firsthand insights into the dynamic landscape of traditional media, and why it is so important in multifaceted PR campaigns in order to target multiple markets.

Kate also shares a recent influencer campaign crafted for Penfolds, showcasing how a brand is required to meet their target audience on platforms which they are predominantly engaging with.

As always if you enjoy the episode, please subscribe now on your preferred podcast platform.

In this week’s episode of The Press Office with Kate Co. PR, host Marisa Jayne delves into the world of traditional media and integrated marketing campaigns with Elise Hedley Dale, the founder of media buying agency Media Words.

Elise shares her wealth of experience working with A-list clients and household brands like SONOS, Bic, and Ocean Spray, offering invaluable insights into effective media planning strategies.

For those new to the marketing and communications industry, Elise sheds light on the role of a media buyer and the significance of traditional media in today's digital landscape. Discover why a traditional media buy is crucial for new businesses and how audience-first approaches drive successful campaigns.

Elise shares a terrific example along the way of a traditional media buy done well, which was a campaign for Bic featuring none other than Snoop Dogg and Martha Stewart. You can find more information on that campaign here: https://mediawords.com.au/bic-ez-reach/

At the conclusion, Elise also shares the dos and don'ts of media buying in today's dynamic landscape.

To learn more about Elise and Media Words, visit their website at https://www.mediawords.com/ and make sure you're following The Press Office on your preferred podcast platform.

Join Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy.

Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted individuals. From identifying the perfect recipients to seizing the perfect moment, the pair provide invaluable insights into optimizing gifting strategies for maximum reach, engagemeent and impact.

Tune in now to discover the keys to success in celebrity and influencer gifting, and ensure to subscribe on your preferred podcast platform for more expert advice.