Episodios

  • The power of grants for small businesses with Tanisha Elder-Kirk
    Sep 24 2025

    So many product-based business owners wonder: Are grants really worth pursuing? How do I find them? And what actually makes a grant application successful? In this episode, you'll learn from Tanisha, a grant expert with years of experience in higher education, nonprofit administration, and grant management. She helps small business owners understand the grant process so they can access free money to fuel their growth.

    What you'll learn in this module:

    - What a grant really is (and why it’s different from a loan)
    - How to find grants—from federal and state opportunities to private organizations
    - Examples of real grants that small business owners have applied for
    - The grant application process—what you’ll need ready and how to build your “grant backpack”
    - Why being specific and unique in your business niche makes you stand out in grant applications
    - Common mistakes to avoid, especially around budgeting and justifying how funds will be used
    - Best practices to increase your chances of success, including how to ask for feedback when you don’t win

    Tanisha Elder-Kirk is an experienced professional specializing in strategic grant management and proposal development. With a Master’s in Public Administration, she has successfully led initiatives to secure multi-million-dollar grants and coached faculty, staff, and business owners on crafting competitive proposals. Her expertise includes developing actionable strategies for grant success, managing comprehensive budgets, and mentoring teams to ensure compliance and maximize funding opportunities for growth. Tanisha has a passion for empowering organizations with the knowledge and tools they need to thrive while navigating the complex grant landscape.

    LINKS MENTIONED IN TODAY'S EPISODE
    Email Tanisha at stbgrantconsulting@gmail.com

    LEARN MORE FROM MONICA LITTLE
    Website: www.monicalittlecoaching.com
    Instagram: @monicalittlecoaching
    Join the Product Biz Academy waitlist to be first notified when doors open

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    30 m
  • Anthropologie, 5-figure online sales months & more: Real stories from 5 PBA alumni
    Sep 12 2025

    Tune in to the PBA alumni who prove to you that you CAN grow your online sales even if you are working part time, full time, stay at home mom, wife, are brand new to business, have been in business for a while, and more.

    These are real small business owners that joined PBA at all different levels of business and with different levels of responsibilities in life… and they’ve used Product Biz Academy to grow their business even further, no matter what stage they were at or what responsibilities they are obligated to outside of their business.

    It’s one of the clearest demonstrations of what this program is actually built to do.

    It’s not about needing to work for your business full time or needing to be at a certain “stage” before you join.

    It’s about clarity, leverage, and strategies that WORK to support a way of doing business that is simpler AND more successful.

    Here’s who you’ll meet today:

    Kimberly, owner of @fitmamafoods who hit her first 5-figure online sales month within WEEKS of enrolling in PBA... while being a busy homeschool mom to twins who compete in elite-level sports

    Nancy, owner of @brighterdaypigments who joined PBA and got her products into ANTHROPOLOGIE!

    Kimberly, owner of @kbella_crafts who DOUBLED her online sales within the first 30 days of joining PBAwhile being a busy mom

    Chelsea, owner of @familyscreationsllc who secured a retail partnership that's bringing in $4000 per MONTH after joining PBA... while being a mom and being new to business in a very niche product category

    Catalina, owner of @heliconiaboutique who got her products into 10 stores and became reinvigorated with her business again after joining PBA... while being in a very saturated market

    Join this conversation with people who once stood where you are now, wondering if this could really work for them.

    Spoiler alert... It does.

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    2 h y 1 m
  • How Nancy got her DIY Watercolor Paint Set into Anthropologie
    Jul 16 2025

    Are you dreaming of seeing your handmade products on the shelves of your favorite store one day? If yes…. Then this episode is going to light that fire even more.

    In this episode, I sit down with Nancy, owner of a small business called Brighter Day Pigments, who shares how she turned her lifelong love for art into a thriving handmade watercolor business—and how that journey led her to land a dream collaboration with Anthropologie. Yup, you heard that right! And the best part is… Anthropologie found her and reached out to her… from being found on Etsy.

    From mixing her own pigment-rich paints to growing a loyal customer base and navigating the challenging larger retailer wholesale process, Nancy’s story is a reminder of what’s possible when you follow your creativity, trust the path, do the work, and never give up.

    Whether you’re selling on Etsy, growing your own website, or wondering how to take your small business into massive retail spaces, this conversation is packed with inspiration, real-life strategy, and proof that your business CAN open big doors.

    By the end of this episode, you’ll learn:

    • The exact story of how Anthropologie found her products and reached out to her…. From ETSY
    • What it really takes to land a wholesale deal with a major retailer
    • The behind-the-scenes challenges of working with big retail (including packaging, pricing, and returns!)
    • Tips for persistence, negotiation, and pitching your handmade products
    • How Nancy balances handmade production with scaling for wholesale

    LINKS MENTIONED IN TODAY'S EPISODE
    Follow Nancy @brighterdaypigments
    Find Nancy's products at ANTHROPOLOGIE!
    Enroll in Etsy Algorithm Secrets

    LEARN MORE FROM MONICA LITTLE
    Website: www.monicalittlecoaching.com
    Instagram: @monicalittlecoaching
    Join the Product Biz Academy waitlist to be first notified when doors open

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    41 m
  • How physical product based business owners can launch scalable digital offers starting TODAY
    Jun 9 2025

    Are you a handmade product-based business owner ready to step into your next level of impact and income? In this final bonus episode of the digital product series, you’ll discover how to launch a digital membership, course, or coaching program—even if you're starting from scratch.

    From hormone-healing masterclasses to joint venture webinars and thriving monthly memberships, this episode highlights how handmade small business owners have use the knowledge from running their handmade, physical, product based business into scalable, digital offerings using James Wedmore’s Business by Design (BBD). You’ll also hear about the Authority Bootcamp—an exclusive bonus offer designed to fast-track your success with a FREE re-brand PLUS content and audience growth strategies to help you grow your digital revenue stream so you can be sucessful even IF you are starting from scratch.

    In this episode, you'll learn:
    - Why digital offers are ideal for handmade business owners looking to scale and make more money and make a bigger impact on others
    - Real examples: from polymer clay earrings to skincare and sleep support
    - How to position yourself as an authority in a new business mode;
    - The role of strategic branding and thought-provoking content to gain traction
    - Using joint venture webinars and podcast features for fast audience growth
    - Overview of the tools and frameworks that support successful digital launches

    Ready to create your own digital product revenue stream? Enroll in James Wedomore's Business By Design and get my Authority Bootcamp for FREE (which indleus a free re-brand for your busienss) when you enroll HERE so you, too, can get started with your OWN additional revenue stream of digital memberships, courses, or programs.

    LINKS MENTIONED IN TODAY'S EPISODE
    Learn more about Business By Design and enroll today to get my exclusive Authority Bootcamp bonuses HERE

    LEARN MORE FROM MONICA LITTLE
    Website: www.monicalittlecoaching.com
    Instagram: @monicalittlecoaching
    Join the Product Biz Academy waitlist to be first notified when doors open

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    28 m
  • Adding an online digital membership, course, or program to your handmade business model with James Wedmore
    Jun 9 2025

    What if your handmade or product-based business could become the foundation for a thriving digital empire? In this special bonus episode of how product business owners can create another revenue stream with digital products like memberships, courses, or coaching programs, we sit down with James Wedmore—creator of Business by Design—to explore how physical product sellers are expanding their businesses and their impact through digital offers.

    James shares how the online education market is booming, why digital products are one of the most profitable AND scalable models available, and what handmade business owners already have that makes them ideal for this shift. You’ll hear real-life examples of business owners who’ve gone from selling earrings, Etsy printables, and artwork to teaching, coaching, and transforming lives online. This episode breaks down the essential systems, mindset shifts, and business foundations needed to get started—even without a large audience. All that matters is that you have a VISION to impact more people in a bigger way from what you've learned and experienced yourself... and if that's you, then take a listen to this episode.

    Whether you’re just beginning to imagine a digital offer or you're ready to add another revenue stream to your business, this conversation will give you both practical strategy and inspiration to take action.

    In this episode, you'll learn:
    - Why digital products are a smart next step for handmade & product-based business owners
    - The explosive growth of the online education industry and how to tap into it
    - How to turn your existing expertise into a sellable AND scalable digital offer
    - What makes a digital product scalable and more profitable than physical products
    - The five essential components of a successful digital business model
    - How to build a personal brand that drives long-term sales and impact
    - The “Monetize Before You Make It” strategy for testing your ideas
    - Why clarity, simplicity, and systems are more powerful than hustle
    - Common fears and mindset blocks that stop people from starting—and how to move past them
    - Real success stories: from bartending courses to printable memberships to healing programs
    - Why it's important to build a business machine that runs without burning you out

    Ready to create your own digital product revenue stream? Enroll in James Wedomore's Business By Design and get my Authority Bootcamp for FREE (which indleus a free re-brand for your busienss) when you enroll HERE so you, too, can get started with your OWN additional revenue stream of digital memberships, courses, or programs.

    James Wedmore is an entrepreneur and educator who has spent nearly two decades helping business owners transform their expertise into scalable, impactful digital products. From launching his first bartending course in 2007 to now running a company that has generated over $100 million in online sales, James is the founder of Business by Design, a comprehensive coaching and training program for digital product creators. Through his work, he’s helped thousands of course creators, coaches, and membership owners turn their knowledge into thriving businesses—all while emphasizing clarity, systems, and sustainable growth.

    LINKS MENTIONED IN TODAY'S EPISODE
    Follow James on Instagram @jameswedmore

    Listen to the Mind Your Business podcast by James Wedmore

    Learn more about Business By Design and enroll today to get my exclusive Authority Bootcamp bonuses

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    1 h y 1 m
  • From custom animal totem portrait artists to energy healing & spiritual teacher with Sioux Storm
    Jun 3 2025

    In this 3rd episode of our series for small business owners that wants to diversify their revenue streams to make MORE money & impact MORE people with digital products (like courses, coaching programs, or memberships) we sit down with Sioux Storm, an intuitive artist who turned into a spiritual coach, to explore how she transformed her passion for watercolor animal totem portraits into a successful digital business. From selling at wellness expos to hosting international retreats and launching transformational online courses, sioux shares the pivotal moments, mindset shifts, and healing modalities that allowed her to diversify her income and serve her audience in an even bigger way.

    This episode is part of a special three-part series spotlighting product-based business owners who have successfully expanded into the digital space. Learn how Sioux scaled her intuitive gifts, created evergreen offers like “Manifest with Totems,” and now empowers others through her 90-day coaching container, “The Ring of Power.”

    By the end of this episode, you'll learn:

    • How Sue discovered her gift for seeing animal totems and built a business around custom portraits
    • The turning point that led her to launch transformational retreats and online healing classes
    • How she transitioned from in-person art expos to fully virtual coaching and courses
    • Overcoming imposter syndrome and embracing your authentic power as a healer or teacher
    • How her oracle deck of spirit animal cards became a 30-year dream realized
    • Why age and tech skills shouldn't hold you back from launching a digital offer
    • How to be of greater service through digital products and programs

    Ready to create your own digital product revenue stream? Enroll in THE RISE OF THE DIGITAL CEO training with my own coach AND Sioux's coach who has helped us both create digital products so you, too, can learn what it takes to get started with your own additional revenue stream of digital products.

    LINKS MENTIONED IN TODAY'S EPISODE
    Follow Sioux on Instagram @sioux.storm

    Learn more about working with Sioux at https://spiritanimal.guide

    Register for THE RISE OF THE DIGITAL CEO free training on how to start and grow a digital product business

    LEARN MORE FROM MONICA LITTLE
    Website: www.monicalittlecoaching.com
    Instagram: @monicalittlecoaching
    Join the Product Biz Academy waitlist to be first notified when doors open

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    47 m
  • From handmade hustle to passive profit: How Lindsay grew her Etsy printables business AND became an Etsy printables coach
    May 28 2025

    We’re onto episode 2 of our 3-part series specifically for handmade and product-based small business owners who want to create ANOTHER revenue stream in their business... through digital products.

    In this episode, you’ll hear from Lindsay, the owner of A Touch of LA. From the beginning of her business journey, she knew she wanted to diversify her revenue streams. She started selling customized party decor on Etsy and then pivoted to selling printable party decor that her customers would customize on their own… and grew her Etsy shop to over 13,000 in sales. She then diversified her revenue streams further by launching a digital product course where she teaches other small business owners how to run a successful Etsy printable business. She has over 300 members in her program, with her program ranging from $197 - $497, which is a revenue stream that has brought in an additional $50K+ from leveraging her experience!

    In this episode, you’ll learn:
    - How diversification is the only way to create real security in business
    - How teaching what you’ve mastered can open doors to additional revenue in your business
    - How to overcome imposter syndrome in order to grow in new ways
    - That your existing knowledge may be more valuable than you think… and can be something you can monetize to bring in more income and more security

    Lindsay Ashworth started her business selling handmade party decorations on Etsy, after she got burnt out, she switched to printables and never looked back. Since then, she has taught women how to make printables as well as coaching creative business owners to grow their businesses so they can make an income online.

    LINKS MENTIONED IN TODAY'S EPISODE
    Follow Lindsay on Instagram @lindsay_ashworth
    Register for THE RISE OF THE DIGITAL CEO free training on how to start and grow a digital product business

    LEARN MORE FROM MONICA LITTLE
    Website: www.monicalittlecoaching.com
    Instagram: @monicalittlecoaching
    Join the Product Biz Academy waitlist to be first notified when doors open

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    29 m
  • How Kristin grew her polymer clay earring business AND added $2K/month in revenue by teaching OTHERS how to make polymer clay earrings
    May 23 2025

    We are kicking off a brand NEW 3-part series specifically for handmade and product-based small business owners who want to creare ANTOHER revenue stream in their business... through digital products.

    Our first guest is Kristin from Hillside Studio, a successful polymer clay earring maker who built a thriving handmade earring business — and THEN scaled her expertise by creating an online membership that now brings in an additional $2,000/month, where she teaches others how to make polymer clay earrings themselves.

    By the end of this episode, you'll hear:

    • How to know when your handmade business is READY to branch into digital offers
    • The steps Kristin took to create a low-ticket, high-value digital membership
    • How to repurpose your existing knowledge into tutorials, templates, or other digital products
    • The tools Kristin used to build, host, and grow her membership platform
    • How digital products can help you build financial stability beyond physical inventory/physical products
    • Smart, simple ways to market and grow your digital product alongside your handmade business
    • Why teaching your craft can be both profitable and creatively fulfilling


    Kristin is a polymer clay artist and handmade business coach. She started her business- Hillside Studio - in a little closet in her basement in 2015. Over the last 10 years, it has grown into more than she could have imagined and now she spends her days creating unique jewelry, filming tutorials and guiding other handmade business owners to thier dream lives.

    Ready to create your own digital product revenue stream? Enroll in THE RISE OF THE DIGITAL CEO training with my own coach AND Kristin’s coach who has helped us both create digital products so you, too, can learn what it takes to get started with your own additional revenue stream of digital products.

    LINKS MENTIONED IN TODAY'S EPISODE
    Follow Kristin on Instagram @shophillsidestudio
    Register for THE RISE OF THE DIGITAL CEO free training on how to start and grow a digital product business

    LEARN MORE FROM MONICA LITTLE
    Website: www.monicalittlecoaching.com
    Instagram: @monicalittlecoaching
    Join the Product Biz Academy waitlist to be first notified when doors open

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    42 m