In this interview, Paweł Huryn (The Product Compass) and Aakash Gupta (Product Growth) talk to Marty Cagan, a legendary product leader, founder of SVPG, and the author of INSPIRED and EMPOWERED.

In this conversation, Marty Cagan:

• Clears up common misconceptions about product management
• Explains how the best product organizations build products
• Introduces the principles of the Product Operating Model
• Provides insights on how you can drive transformation

Marty's new book, TRANSFORMED, will be released on March 12, 2024. Pre-order your copy now on Amazon: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336

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Where to find Marty Cagan?

• SVPG: https://www.svpg.com/
• Email: cagan@svpg.com

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Where to find Aakash Gupta?

• Newsletter: https://www.news.aakashg.com/
• YouTube: https://www.youtube.com/@growproduct
• LinkedIn: https://www.linkedin.com/in/aagupta/
• Twitter (X): https://twitter.com/aakashg0

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Where to find Paweł Huryn?

• My newsletter: https://www.productcompass.pm
• YouTube: https://www.youtube.com/@pawelhuryn
• LinkedIn: https://www.linkedin.com/in/pawel-huryn
• Twitter (X): https://twitter.com/PawelHuryn

Product growth is simple. But it's often misunderstood and poorly applied.

That's why I'm excited to share my interview with Sean Ellis, the author of the international bestseller Hacking Growth.

His high-velocity test/learn process has accelerated growth at companies like Facebook, Airbnb, and Dropbox.

Sean coined growth hacking, invented the ICE prioritization, and popularized the North Star Framework.

In this episode, we discuss:

• (01:29) What is Growth Hacking?
• (02:41) The required skill set.
• (04:48) What's required to start thinking about product growth?
• (06:17) How can we measure product-market fit?
• (08:48) How can we accelerate growth? Understanding growth.
• (12:10) Refining value proposition. The right customer. The right experience.
• (18:08) The science of growth. Growth process. ICE scoring.
• (22:24) The power of experimenting.
• (23:58) Creating value vs. capturing value. How everything is connected.
• (26:28) What can go wrong? Building alignment. Becoming a growth leader.
• (32:56) Building the right culture. The testing habit.
• (36:25) North Star Metric and the physics of growth.
• (41:19) B2B vs. B2C product growth.

Where to find Sean Ellis?

• Sean’s LinkedIn: https://www.linkedin.com/in/seanellis/
• Sean’s website: http://www.seanellis.me/
• GrowthHackers community and courses: https://growthhackers.com/

Where to find Paweł Huryn?

• My newsletter: https://www.productcompass.pm
• YouTube: https://www.youtube.com/@pawelhuryn
• LinkedIn: https://www.linkedin.com/in/pawel-huryn
• Twitter (X): https://twitter.com/PawelHuryn

My guest is Alberto Savoia, the first Engineering Director at Google. He's currently a lecturer at Stanford University and the author of the international bestseller "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed."

In this episode, we cover:

• (00:00) Introduction
• (01:19) Bitten by a failure, Alberto decided to bite back!
• (05:06) Market Research: Collect Skin-in-the-Game
• (08:24) Collect Your Own Data (YODA)
• (11:09) Say It With Numbers: The XYZ Hypothesis
• (15:22) Test Your Ideas by Pretotyping
• (20:01) Remember That Prototyping Is the Most Ethical Thing to Do
• (23:44) Collect Enough Evidence
• (27:15) Start With One Hypothesis
• (29:53) Interview Customers Only to Explore the Problem Space
• (35:07) Fall in Love With the Problem but Flirt With the Idea
• (39:10) Build a Culture of Experimentation
• (43:52) Final Discussion

Watch as a video + more information: https://youtu.be/aQ_SrxK9zjo

Where to find Paweł Huryn?

• My newsletter: https://www.productcompass.pm
• YouTube: https://www.youtube.com/@pawelhuryn
• LinkedIn: https://www.linkedin.com/in/pawel-huryn
• Twitter (X): https://twitter.com/PawelHuryn