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Want to know how I've created over 1,500 podcast episodes since 2018? The secret lies in mastering solo content creation—a skill that's widely underestimated but extraordinarily powerful when done right.

From 2020 to 2023, I produced a daily five-minute podcast called The Potty Report, resulting in more than 900 episodes. This wasn't because I felt motivated every day—quite the opposite. Many mornings, I didn't want to record at all. Yet I committed to showing up consistently for my audience, who came to expect and value those daily doses of insight. Some listened the moment episodes dropped at midnight; others binged a week's worth every Friday. The consistency built trust that transcended any individual episode's content.

The foundation of successful solo content is learning to interview yourself effectively. This approach forces you to cut through the noise and deliver immediate value. When you understand your audience deeply, you can speak directly to their challenges and desires in a way that makes them feel seen. The most successful creators I've worked with—and I've collaborated with thousands—share this ability to make their audience think, "they get me, they see me, they understand what I'm struggling with." Even perceived mistakes become connection points, like when roosters crowed loudly in the background of my recordings at my parents' farm. What I considered embarrassing, my audience found endearing.

Starting your solo content journey doesn't need to be complicated. Begin by identifying your strategic content pillars—those non-negotiable elements you commit to delivering consistently. For my team, it's Tuesday podcasts, Thursday YouTube videos, and Friday newsletters. Everything else can flex, but these pillars remain steady. Want to learn the systems that have helped me stay consistent since 2018? Check out our brand new Consistent Creators Club, designed specifically to help you show up confidently and consistently in your content journey. Remember, we all have to start somewhere—what matters is that you keep showing up.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

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Hannah Soto shares a powerful truth that resonates with many creators and entrepreneurs: "The year I hit 2 million was the year I was the most miserable." This striking confession sets the tone for a meaningful discussion about prioritizing growth over comfort and living a purpose-driven life. After 12 successful years running a production company for Fortune 10 brands, Hannah realized that despite her financial success, something essential was missing.

Now, she's embarking on a transformative journey, selling her company, walking the 550-mile Camino Santiago pilgrimage with her husband, and exploring four different cities as potential new homes. This shift from keeping her personal Instagram private to embracing a public brand showcases her commitment to authenticity. Hannah emphasizes the importance of breaking free from fear-based decisions, encouraging creativity and exploration over perfection.

For anyone considering a career change, launching a creative project, or feeling stuck in their comfort zone, this conversation offers valuable insights and inspiration. Hannah advocates for making decisions rooted in curiosity and love rather than fear, introducing concepts like "emotional sobriety" and future-casting. Follow her journey on Instagram at Hello Hannah Soto and reflect on how your life might change if guided by love and curiosity.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

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"Kit just blew my mind!" I'm coming off my third consecutive Craft and Commerce conference in Boise, Idaho. This annual gathering, hosted by Kit, brings together influential creators in the economy for a unique experience of genuine masterminding, where deep listening and vulnerable sharing lead to unexpected insights.

In this behind-the-scenes episode, you'll hear various parts of the trip, including my walk-and-talk thoughts before the event, event secrets I kept (until now), and recaps.

The conference concluded with a closing party with an amazing DJ (every Millennial's dream!), where I celebrated alongside fellow creators who truly understand the challenges and victories of our industry. I’ve already secured my ticket for 2026, and I encourage anyone interested to join us—finding your community is invaluable. Don’t forget to subscribe to my podcast for more conversations with the amazing creators I met in Boise!

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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What if securing professional opportunities is less about networking and more about being a decent person? In a conversation with Lisa Cooper Ellison, a trauma-informed writing coach and host of the "Writing Your Resilience" podcast, we explore how authentic connections can open unexpected doors in content creation.

Lisa shares how her first major speaking opportunity on NPR arose from connecting with fellow writers rather than a strategic pitch. "These industries are small," she notes, emphasizing the importance of relationships in her work.

She discusses her journey from agency therapist to writing coach and podcaster, highlighting the benefits of consistent content creation in enhancing her skills and shaping her coaching programs. Lisa also candidly addresses the challenges of maintaining a podcast amid personal and professional obstacles, offering practical advice for dealing with self-doubt and disruptions.

Her metaphor of hill-running encourages creators to focus on the immediate path rather than the overwhelming larger picture. "Let progress, not perfection, be your North Star," she says.

Lisa’s insights provide a valuable framework for anyone looking to grow their content creation journey. Subscribe to the podcast for more conversations on developing your voice and building genuine connections.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Many business owners experience frustrating plateaus due to a misunderstanding of how their business operates. If you've been creating content without a clear direction or struggling to achieve results despite consistent effort, you're not alone. Fortunately, there are solutions that don’t require you to work harder.

Two powerful frameworks can shift your business strategy: the Business Model Canvas and the Customer Journey Map. The Business Model Canvas outlines nine essential components that define your business, including customer segments, value proposition, channels, and cost structure. In contrast, the Customer Journey Map tracks the evolution of your customers from the first awareness of your brand to becoming loyal advocates, covering stages like consideration, purchase, retention, and referral.

Implementing these frameworks can provide clarity and strategic direction, allowing you to replace guesswork with intentional planning. I’ve created a free downloadable guide to help you utilize these tools effectively. By mapping your model and outlining your customer journey, you can align your content strategy with your business goals, leading to smarter operation and a sustainable business model that benefits you and your customers.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Finding your authentic voice as a content creator can be challenging, but Dan Woerheide's journey offers valuable insights. After launching several podcasts since 2019, he discovered his true calling after recognizing that speaking was easier for him than writing. Overcoming the discomfort of hearing his own voice, Dan built confidence and learned that consistency is more important than perfection.

His transition from seeking external validation to finding internal alignment was crucial. A turning point came during a sunrise walk when he understood that his military background enriches his coaching message without restricting his audience. This clarity inspired The Unbreakable Mission, which he describes as "a community disguised as a podcast."

Dan's philosophy challenges industry norms. He believes in "okay for now with steady improvement," allowing creators to move past perfectionism. As he says, "If I can positively impact one life, that's exciting."

Ready to conquer your content creation fears? Take Dan's advice: ignore the noise, hit record, and focus on improvement. Your audience is eager to hear your unique voice.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

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After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out.

• Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated
• The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system that scales across all content types
• Focus on what matters most to your customers rather than chasing every new trend
• Invest in continuous learning, but remember that clarity comes from taking action, not just thinking
• Treat marketing like a marathon, not a sprint—be strategic and consistent rather than trying to be everywhere at once
• You don't need perfect strategies—you just need to start somewhere and keep improving

Like and subscribe to get more content like this delivered directly to you, and check out our Digital Marketing Tips for Business Owners playlist for additional resources.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Have you ever wondered how those super-successful content creators seem to be everywhere at once? They're not superhuman content machines—they've mastered the art of repurposing.

Most podcasters are sitting on a goldmine of content but failing to extract its full value. You've already done the hard work of creating incredible episodes, but if you're only publishing them once and moving on, you're leaving opportunity on the table. The key isn't creating more—it's distributing better.

When asked why they don't repurpose, podcasters typically offer three excuses: lack of time, not knowing where to start, or believing their audience only wants the original format. But these barriers are easily overcome with proper planning and strategy. A single 25-minute episode can transform into social media posts, blog content, YouTube shorts, email newsletters, and even lead magnets—all reinforcing your core message across platforms where different segments of your audience hang out.

Marketing research shows people need approximately 12 exposures to a message before it truly registers. By repurposing strategically, you create multiple touchpoints that build familiarity and trust. This approach not only attracts new listeners who might never have discovered your podcast otherwise but establishes you as an authority in your field. The more consistently you show up across platforms with valuable insights, the more people see you as the go-to expert.

For established podcasters looking to level up, repurposing is the natural next step. It extends the shelf life of your content far beyond the initial publishing window, allowing valuable episodes to continue working for you months or even years later. The strategic shift from constant creation to smart distribution represents a more sustainable approach to growing your platform without burning out.

Ready to transform your content strategy? Stop creating more and start distributing better. Your audience is waiting to discover you in places you haven't even shown up yet.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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