• The Psychology Behind What Drives Digital Sales | Jon MacDonald

  • Sep 6 2024
  • Duración: 40 m
  • Podcast

The Psychology Behind What Drives Digital Sales | Jon MacDonald

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • How does understanding customer psychology lead to better digital sales?

    In this replay episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris sits down with Jon MacDonald, founder of The Good, a digital experience optimization firm. Jon explores how aligning product strategies with customer psychology and user behavior can drive digital sales. He emphasizes the importance of empathy, user testing, and combining qualitative and quantitative data to create optimal user experiences.

    Learn how techniques like click pattern analysis, eye tracking, and customer journey mapping can build a strong case for usability improvements and drive business growth.

    For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts

    Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

    Más Menos
activate_WEBCRO358_DT_T2
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre The Psychology Behind What Drives Digital Sales | Jon MacDonald

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles