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The industry of RTO has been in existance for over 40 years. It has overcome adversity, misunderstanding, and economic downturns. With a solid history and over 10 billion in revenues annually you would think that there is nothing but great things headed our way. That is until bills A9585 and S9275 were introduced to the New York legislature this past session. With the possibility of shutting down RTO as we know it in the state of New York APRO notified the NYRDA to act fast to get on top of this new legislation, and see just what needed to be done to educate these lawmakers on the effects these two bills have on the RTO industry in this state. NYRDA's new president Jeff Smith and his partner Matt Radecki at Hometown Rent to Own are working hard to keep RTO working properly in the state of NY and so much more.

Sponspred by APRO, Vox Pop Uli, and Jeraud Marketing Group
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The best way to brand and advertise your RTO company is to go all out. To make sure that you leave no stone unturned and no area uncovered. When it comes to making their brand a household name no RTO company does it better than Cleek's Home Furnishings Rental and Sales in Missouri. Everywhere you go in Missouri you can see and hear about "Tiger" John Cleek Jr's RTO locations. That means TV, Radio, Social Media, and even with the local rap artists like Nick Danger. It also includes local charities and more! Listen in on how family, tradition, and good old community outreach keeps John and Cleek's Home Furnishings on top of the RTO industry.

Sponsored by APRO, Vox-Pop-Uli, and Jeraud Marketing Group

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Everyday there are challenges to face and overcome. Not all situations are the same and in fact the only thing that makes them similar is the fact that they become obstacles on the road to success. Karen Martin has many years of multi-unit management under her belt and she is a master at overcoming obstacles. From labor shortages to long distances she brings insight on how to cope, manage, and overcome the day to day obstacles that can keep us just a few steps away from success.

Sponsored by: APRO, Vox-Pop-Uli, and Jeraud Marketing group

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You don't have to run the world to be a major player in the RTO industry. Premier Franchise owner Chad Fosdick explains why empty file cabinets and new beginnings are the best way to help you make your mark in the community you live in. He also explains his seats on both APRO and TRiB Boards and how they affect the industry today. Of course nothing comes easy whether its the change from one RTO giant to another or stepping back from running a region to just one location his insights are informative and directional. Leaving a good quote or some words of wisdom on your local social media page doesn't hurt either, specially when you have 26% of the community as followers. Luckily for us Chad is open to giving us the inside scoop on just how you can have single store success for yourself as well.

Sponsored by APRO and VOX-pop-uli

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You know that there is a fire in the heart of the people who work in the RTO industry. It never dies out. Well in this case it was burning enough to take Leroy Steen out of retirement to build his own RTO brand in the state of Texas. The owner and operator of Rent Buy in Texas gives us insight on what brought him back to the industry from retirement, how he opened his stores on a budget, and the differences he's had to learn about the RTO Industry during and post COVID. If you want to make your own way you wont want to miss this! And if anyone knows how to Franchise a business please let him know how.

Show Sponsors: APRO and Vox-pop-uli
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In the RTO industry we have relationships with our customers and those relationships are vital to the success of our locations. Another important relationship is the one we share with our Vendors. Nekotva has played a critical part in the growth and expansion of our beloved industry for years and now we get to speak with them directly through Brian Rosen. Brian has been a vendor to RTO industry for around 20 years and that experience and knowledge is compounded by the fact the he is a 2nd generation RTO partner following his father Denis Rosen's footsteps. Brian is also a part of APRO's Vendor Advisory Committee helping bride the gap's between the vendors and representatives of the RTO industry as a whole.

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Platinum Sponsor: Vox-pop-uli

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In RTO who doesn't love the feel of a big sale with a new customer? Thing is now it probably started from an on line or text lead from a CRM program. Everyone is going digital and our customers are as well. Most showrooms are going quiet and the walk-ins are becoming more and more digital in nature. Now is the best time to work on making our sales associates better at the on line transaction. We talk about the speed of the response, but what about the response itself. Digital role play and working with an on line sales marketing team like Jeraud Norman Marketing can drastically change the way we approach the digital sale and seal the deal.

Premier Show Sponsor: APRO
Show Sponsor: Jeraud Norman Marketing
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There are many things we can do to grow rental revenues, but today's question is what's more important to do first. Should you increase the marketing budget to bring in more leads or invest in sales training to close more agreements. This is an old question we shed a brand new light on. Listen as we talk to the owner of Vox-pop-uli about the way he sees the marketing campaigns, how to make these work together, and more importantly how to increase your revenues.

Prime Sponsor: APRO
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Email is: Pete@thertoshowpodcast.com

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