Preface

For most of my life, I have had a love affair with arguably the best medium ever – radio. As a young boy, I would pretend to be a radio broadcaster using my Radio Shack walkie-talkies. One as a radio transmitter and the other as a receiver. In high school, I took an elective class in the basics of radio. I built my first am radio receiver with just 9 electronic parts. In college, I was a D.J. and ran the campus radio station in the position of General Manager. At an early age I was exposed to radio and had a fascination with it!

This book isn’t so much about me and my history, but rather what I have learned over the decades in the Direct Response Radio industry. I’ve written this playbook to be read within an hour, evening or a plane ride and arranged the content for easy digestion.

The Radio Pitchman’s Podcast Playbook is written in short, concise chapters allowing you,

the reader to quickly digest the information most important to you as a marketer of your business.

I’ve written this book as a reference guide on how to get the most exposure online with credibility, SEO, and cataloged podcasts for your clients to learn more about your business.

I suggest highlighting sections, dog ear pages, and reread chapters of interest, multiple times. The Radio Pitchman’s Podcast Playbook is for the individual who wants to have their company’s products or services stand apart from the pack. Also, to use a winning formula to give the credibility it needs to stand out in the busy world of digital marketing. Don’t get lost in a sea of advertising and marketing options. Learn how to make use a podcast to build your brand, reputation and build credibility.

Enjoy!