In this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, the processes he has built around new technologies, and practical AI applications to improve your content strategy.

Episode timestamps:

• How does Andy approach AI at a high level? (1:00)
• Using personas with AI. (3:12)
• Using examples to prompt AI and improve its output. (4:36)
• Is Andy worried about biasing AI or getting incorrect results? (7:42)
• Getting over imposter syndrome and using AI to augment your confidence. (9:57)
• How to escape the shiny object syndrome. (11:37)
• Improving thought leadership content strategies. (13:56)
• Why AI is a tool that can’t replace you. (17:45)
• How do we influence thought leadership and research instead of content volume? (20:00)
• What is content quality? (22:42)
• Scaling non-measurable marketing activities. (24:52)
• Timeless principles of content marketing. (28:08)
• Surprising AI use cases. (30:26)
• Tools and resources to learn more about AI. (32:30)
• How to future-proof your career as a content marketer. (35:12)
• The importance of focusing on your target audience and trusting yourself. (37:02)

We hope you enjoy it!

Links mentioned on the podcast

• AI for thought leadership: These are the first 5 prompts | Orbit Media Studios
• This Math Pattern Explains Your Content Performance (and what to do about it) | Orbit Media Studios
• The Remote Work Tribe Podcast: Andy Crestodina
• linkedin.com/in/andycrestodina
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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