In this episode of the Remote Work Tribe podcast, we chat with Chris Cunningham, Founding Member of ClickUp and Head of Social Marketing. We discuss social media processes, building a culture of experimentation, supporting your team, why copying your competitors may not be a good idea, and more.

Episode timestamps:

• How did Chris stumble onto TikTok? (0:45)
• Was there any internal resistance to going on TikTok? (2:33)
• Principles to create content that stands out. (4:50)
• TikTok as a testing ground. (6:30)
• Why TikTok’s algorithm feels easier to crack. (7:39)
• What do marketers get wrong when creating content? (8:53)
• The importance of a culture of experimentation. (11:28)
• What is it like being a founder of a unicorn company? (12:50)
• Transitioning from sales to marketing. (15:42)
• Who does Chris follow to learn about marketing? (19:31)
• Where does Chris think Social Media Marketing is going? (21:32)
• How does Chris find talent early? (22:51)
• How can you tell if a person is a rising star on social media? (24:27)
• Creator burnout, and what does Chris do to avoid it? (26:00)
• Internal communication strategies. (28:15)
• Lightning round questions. (29:58)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/chrisclickup
• instagram.com/cunningham
• https://x.com/cunningham
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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