Episodios

  • Should We Ever Say "No"?

    Should We Ever Say "No"?
    Aug 13 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department takes on various roles. How do great marketers balance core functions with an expanding domain of authority? Where does "giving someone to fish" win out over "teaching someone to fish?" Takeaways: Marketers often find themselves taking on multiple roles and responsibilities within an organization. The decision to refuse additional tasks depends on the organization's structure and the impact on marketing's core functions. Clear communication and alignment within the organization are crucial to avoid over-dependence on marketing and ensure effective collaboration. Marketers should focus on their areas of expertise and prioritize tasks that align with their core functions. Balancing responsibilities and maintaining focus can lead to increased productivity and better outcomes. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 m
  • Is The Same Joke Funny Twice?

    Is The Same Joke Funny Twice?
    Aug 6 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaining performance and growth. Budget cuts have many long-term implications, so let's ensure that we are asking the right questions as we undergo reductions in spend. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 m
  • Stop it With the Facts, Please!

    Stop it With the Facts, Please!
    Jul 30 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands that are doing a great job on social media and provide recommendations for marketers. The conversation touches on the challenges of pushing boundaries, the importance of taking social media seriously, and the value of authentic and original content. If we aren't saying something unique, should we even be posting at all? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 m
  • How Is Your Emotional Understanding? | Ian Baer

    How Is Your Emotional Understanding? | Ian Baer
    Jul 23 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technology in the decreasing effectiveness of marketing spend. If emotional connection is foundational, how do marketing leaders leverage it to build brand loyalty? They also discuss the rise of impulse buying and the need for brands to anticipate and meet customer needs before the moment of impulse. Ian shares examples of brands that have successfully created emotional connections with their customers, such as Hilton, Lululemon, and T-Mobile. What's next for emotional connectivity to brands as AI continues to evolve? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 m
  • Please Tell Me I'm Wrong

    Please Tell Me I'm Wrong
    Jul 16 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities. They also share tips on fostering an environment that encourages dissent and constructive feedback, such as leading by example and using structured frameworks like the Six Thinking Hats. The conversation emphasizes the value of inviting dissension and disagreement to improve marketing strategies and ultimately succeed in the marketplace. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 m
  • The Importance of Firing Good Customers

    The Importance of Firing Good Customers
    Jul 9 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target customers will go through lifecycles and maturation phases, meaning it is natural for businesses to phase out customers that fit the old model but not the current ideal profile. Further, knowing numbers like margin and opportunity costs can be key in determining the fit of each customer with our businesses. Sometimes we just have to recognize that it's not them, it's us! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 m
  • Are You Being Intentionally Inefficient?

    Are You Being Intentionally Inefficient?
    Jul 3 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and experimenting. Marketers grow the most when they are making mistakes and to actively learning from them. How are you optimizing inefficiency and planning for failure? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 m
  • The Future of SEO, Part IV: Capturing Video

    The Future of SEO, Part IV: Capturing Video
    Jun 25 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Google? Should influencers on video-centric platforms play a part in our SEO playbook? If we have high-quality, valuable content how do we go about optimizing it to get traffic? All that and way more on today's episode--and, of course, the video for this episode is on Youtube! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 m