In this episode of B2B Marketing Refresh, Terri welcomes Jonti Bolles, CEO of WHO Digital Strategy, to discuss the influential world of digital marketing. They talk about the robust integration of AI in marketing tasks like website design and how important it will be to maintain human oversight for quality and authenticity.

They also cover the synergy between sales and marketing teams, emphasizing the importance of collaboration and the strategic use of CRM tools to enhance efficiency. In addition, they talk about the challenges faced by B2B companies, stressing the need for a blend of skills in today's rapidly changing marketing landscape.

Jonti also talks about her own company’s rebranding from White Hat Ops to Who Digital Strategy, highlighting sustainability and ethical practices in SEO. The conversation also explores the concept of topical authority and the shift from focusing merely on keywords to creating topic-focused content to dominate industry conversations and fulfill consumer queries efficiently.

To connect with and find out more about Jonti, visit: https://whodigitalstrategy.com/

To find out more about Marketing Refresh, visit: https://MarketingRefresh.com

Key Topics Discussed:

• The use of AI in marketing and balancing it with human expertise
• The importance of sales and marketing collaboration
• Challenges faced by companies in managing expectations with marketing agencies
• The evolution of White Hat Ops into Who Digital Strategy
• The shift towards topic-focused content in SEO
• Strategic use of CRM and AI tools to enhance marketing and sales efficiency
• Insights on maintaining quality over quantity in digital content
• Benefits of establishing topical authority for online presence