• The Role of B2B Influencers in Content Marketing

  • Jan 19 2024
  • Duración: 1 h y 5 m
  • Podcast

The Role of B2B Influencers in Content Marketing Por arte de portada

The Role of B2B Influencers in Content Marketing

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  • Resumen

  • Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. 

    • Influencers as a vehicle to distribute content & messaging and change market perception
    • Why content teams should have paid budgets 
    • How to incorporate podcasts into you content / influencer strategy
    • How to effectively market to the C-Suite 
    • Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ 
    • Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)

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