Welcome back to another exciting episode of "RevOps Baddie"! Today, we have a special guest with us, Tom Pae. Tom is an independent consultant and a thought leader in sales operations, marketing operations, and revenue operations. With over a decade of experience, he has established himself as an expert in driving revenue growth through data analysis, process optimization, and technology implementation. We are thrilled to have Tom here to discuss the critical role of technology in revenue operations.

In this episode, Tom shares his insights and expertise on selecting and implementing technology solutions within a revenue operations context. He emphasizes the importance of aligning technology with business objectives and evaluating potential solutions based on scalability, integration capabilities, and ease of use. Tom discusses how to prioritize technology investments and the criteria he uses to evaluate them, ensuring that they contribute to enhancing revenue operations.

One of the common challenges faced by revenue operations teams is technology-related issues. Tom addresses these challenges and provides valuable recommendations on how to address them effectively. He emphasizes the importance of improving data quality, streamlining processes, enhancing cross-functional collaboration, and leveraging automation to overcome these obstacles and optimize revenue operations.