• The Rules of Persuasion ft. Carlos Alvarenga

  • Mar 12 2024
  • Duración: 57 m
  • Podcast

The Rules of Persuasion ft. Carlos Alvarenga Por arte de portada

The Rules of Persuasion ft. Carlos Alvarenga

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  • We’re excited to talk with Carlos Alvarenga, author of The Rules of Persuasion, How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. Carlos reveals how he translated Aristotle's principles of persuasion to modern media (e.g., movies and rap music) to make his advice more accessible. He also explores his definition of persuasion, how Donald Trump's presidential campaign created a powerful loyalty from his audience, and the concept of chemistry in communication.
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