In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B software companies develop their in-house capabilities to ensure unprecedented, sustainable growth. We talked with Joliene about Demand Generation, how it differs from lead capturing, and most importantly, how you can create demand for your offerings. Here are some of the things we talked about:

- Why does a successful Demand Generation Strategy start with understanding the information consumption patterns of your ICP, rather than their purchasing behavior?

- What is the role of sequencing touchpoints in this strategy?

- Short-term vs long-term play, how do you find the balance?

- How do you include your existing customers in your demand generation strategy?

- How to report and motivate investment internally in the organization? These are some of the many questions we address with Joliene. Please tune in to learn more about how a demand generation strategy done right can accelerate your revenue expansion.

In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and learning experiences, and helps you take meaningful action on employee feedback to improve productivity, coordination, and engagement.

We talked with Erwin about the expansion and success of Speakap in the US, particularly looking into how they had to pivot their initial market entry, absorb the lessons learned, and eventually find the key growth levers to win in the US.

Here are some of the questions we addressed:

- What is the role of a founder in the US expansion?

- What are the reasons why your initial attempt at US expansion might not work out as planned?

- What signs and KPIs indicate it's time to invest in a full-scale local revenue team?

- Which converting channels are best to leverage to build top-of-funnel pipe as a newcomer to the States?

- How do you build external customer trust during the early phase?

These are some of the many questions we address with Erwin. Please tune in to learn more about his journey to the US, and all the steps taken to establish a fast and profitable operation over there!

In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI predictive Analytics.

We talked with Lise about how to do a price increase that sticks! She walks us through her 6-point checklist that covers all internal and external key decisions and communication points to deliver a pricing increase project that is well received by the market. Here are some of the things we talked about: - What does it mean to have a Pricing Narrative?

- How do you harmonize the price increase with the narrative?

- Which customer variables are key to identifying to help you define a priority list for the price rollout to existing customers?

- How, in practice, do you execute an overarching pricing increase?

- How do you bring this message to your customer?

- How can you leverage A/B testing in the rollout process? These are some of the many questions we address with Lise. Please tune in to learn more about her 6-step formula to deliver a successful price increase project, where customers not only accept the price increase but also understand the value you provide to them.