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Hey, y'all! It's Kristen here with a quick announcement. This summer, I'm fully embracing the summer break mindset to spend quality time with my family and tackle some exciting work travels. With my calendar busier than ever, The Savvy Teacher Seller podcast will be taking a short hiatus for the rest of July.

But fear not! We'll be back in August with brand new episodes and some thrilling content you won't want to miss.

Also, if you're attending the TPT conference in San Diego, don't forget to drop by my session and say hi! Have a fantastic summer, and see you in August.

Until then, you can catch up on previous episode of The Savvy Teacher Seller at https://kristendoyle.co/tsts-podcast!

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Today, we're diving into a crucial topic that's on everyone's mind: inflation and its impact on pricing for online businesses. We tackle the unique challenges faced by digital creators, who may not be affected by rising production costs like traditional businesses but still feel the pinch through increased software, marketing expenses, and service provider rates.

I provide strategies for assessing and adjusting your pricing to maintain a healthy profit margin and support your family amid rising living costs. From bundling and unbundling products to offering tiered pricing and payment plans, these are practical tips for navigating this tricky landscape while keeping your customers' financial constraints in mind. Whether selling digital products or providing services, this episode is packed with actionable insights to help you make informed pricing decisions.

02:22 - places where you might be seeing inflation affecting you
04:43 - business baseline costs and profit margin
05:22 - four pricing strategies
08:46 - tips for increasing prices to help compensate for inflation

Links & Resources:

• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode106

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I'm super excited about this episode because it's packed with value. Based on feedback from our listener survey, many of you have been curious about the key moves that have significantly impacted my business growth. So, I'm sharing the top 8 strategies that have made the biggest difference for me.

From outsourcing tasks I'm not great at and joining entrepreneurial groups to mastering SEO and building an engaged email list—I'm covering practical tips and mindset shifts that have propelled my business to consistent six-figure success.

01:57 - stopping the things I'm not good at
05:17 - getting involved in groups of entrepreneurs in my niche
08:06 - getting into groups of entrepreneurs outside my own niche
11:04 - learning and implementing SEO
12:08 - building and nurturing my email list
13:41 - learning to use my data to drive my business decisions instead of my feelings
15:14 - using a project management tool consistently
17:14 - working on my mindset

Links & Resources:

• Episode 99 - Overcoming Imposter Syndrome with Mikey Sivert
• SEO For Teacher Authors
• Your Data Playbook affiliate link
• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode105

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Welcome back to another episode of The Savvy Teacher Seller! In this episode, we're diving into the world of WooCommerce plugins. With so many options out there, it’s easy to feel overwhelmed and wonder which plugins are truly necessary for your online store. I'm here to clear up that confusion by sharing my top recommendations for plugins that can significantly enhance your WooCommerce store, from improving customer experience to automating processes.

I'm also highlighting some popular plugins that might not be worth your time. Whether you're aiming to streamline your checkout process, boost your marketing efforts, or simply make managing your shop easier, you’ll find something valuable in today's discussion. So, let’s get started and discover how to make your WooCommerce store better than ever!

02:09 - Autocomplete WooCommerce orders
03:39 - ConvertKit for WooCommerce & other email platform plugins
05:10 - Custom Product Tabs for WooCommerce
05:48 - CartFlows
06:55 - FiboSearch
07:37 - Free Downloads WooCommerce
08:32 - JetSmart Filters
09:31 - Kadence WooCommerce Email Designer
11:01 - Products and Order Export for WooCommerce
11:41 - Woo Product Bundles
12:27 - WooCommerce Cart Abandonment Recovery
12:54 - Why you should be selective about what plugins you add to your website
16:34 - Unnecessary plugins

The free plugins mentioned can be found in the WordPress repository by going to Plugins -> Add New and searching the exact name I shared.

Links & Resources:

• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode104

Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

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As business owners, we are always looking for ways to make our lives easier. In this episode, I'm providing you with a list of 24 free and low-cost tools for online entrepreneurs.

From boosting productivity to improving writing and communication and streamlining tasks, I cover it all. Join us as we explore the tools that will make your life easier without breaking the bank.

Tune in to discover essential tools for productivity, team communication, time tracking, project management, video calls, writing and editing, SEO, marketing, automation, and security that won't break the bank.

01:24 - Google Suite
02:18 - Slack
03:10 - Toggl
03:38 - Pomofocus
04:34 - Airtable
05:33 - Notion, Asana, and ClickUp
07:22 - Zoom
08:02 - Google Meet
08:15 - Fathom AI
08:58 - Calendly
09:27 - Grammarly & Hemingway Editor
10:31 - Loom & Tango
11:49 - Google Analytics
12:33 - Google Search Console
12:58 - Rank Math SEO
13:44 - Ubersuggest
14:24 - ConvertKit
16:32 - Meta Business Suite
17:10 - Zapier
17:37 - 1Password

Links & Resources:

• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode103

Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.

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Whether you're a TPT seller or any other digital product creator, nailing the product description is key to attracting and converting the right customers. In this episode, I'm sharing the importance of writing effective product descriptions to improve your online sales.

You'll hear six easy tips to enhance product descriptions, emphasizing the significance of clear language, highlighting key features and benefits, including specific details and keywords, addressing customer questions, and using a personal tone. I want to encourage you to focus on why customers should care about your products and provide actionable steps for refining your product descriptions to boost sales and conversion rates.

01:31 - Using clear and simple language
03:02 - Highlighting key features of your product
05:55 - Potential questions that customers might have about your product
06:39 - Writing your descriptions like you're talking directly to your customer

Links & Resources:

• Profit Booster Bootcamp Waitlist
• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode102

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Today, we're diving into three ways you can boost sales without relying on social media. We'll explore three powerhouse strategies that focus on optimizing your product visibility, creating compelling long-form content, and nurturing a robust email list.

Whether you're selling on TPT, Etsy, or your own website, these tools will help you enhance your SEO, establish your expertise, and maintain engaging relationships with your customers, all while driving consistent traffic to your store.

01:16 - Using product SEO to get more sales
03:27 - Using long-form content
05:32 - My favorite way of creating long-form content: podcasting
06:26 - Creating long-form videos
07:27 - The most powerful tool in your marketing arsenal is your email list

Links & Resources:

• YDP affiliate link
• SEO for Teacher Authors
• Email episodes playlist
• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode101

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This is a very special episode because we have made it to episode 100!! In some ways, it feels like just yesterday I was recording the very first episodes of this podcast, and in others, it feels like I've been podcasting forever.

Today, I'm super excited to take you behind the scenes of this little show. We are going to chat about why I started the podcast and how the content has evolved over 100 episodes to cover not just selling on TPT but really all aspects of running an online business. And we'll even dive into my actual recording setup. Plus, I'll share some about how I plan out content and how we manage production.

Whether you've been listening faithfully from the start or you just recently joined this fabulous podcast community, this episode is for anyone who's ever been curious about what goes on behind the scenes. So, grab your favorite drink, settle in, and let's get this celebration started.

01:33 - The why behind the podcast
03:16 - The focus of The Savvy Teacher Seller
04:38 - Behind the scenes of how I record
06:12 - Coming up with content ideas and content creation
09:57 - Podcast production

Links & Resources:

• Affiliate link for my podcast equipment - https://amzn.to/3y6dUKJ
• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode100