In this episode of The Scalpel of Truth, Leisa Krauss and her guest Christine Mytrunec from Gold Raven Studio delve into the importance of responding to negative online reviews for med spas. It’s time to gear up and learn how to handle these reviews with professionalism and empathy because a well-crafted response can turn a negative situation into an opportunity to showcase your commitment to customer satisfaction.

Leisa and Christine discuss the significant impact online reviews have on a med spa's reputation and bottom line. They cite statistics showing that 95% of consumers read reviews before making a purchase decision and that 91% of 18-34 year-olds trust online reviews as much as personal recommendations. The duo stresses the importance of striving for a 5-star rating on Google, as anything below 4.5 can drastically reduce a med spa's visibility in search results.

Throughout the episode, Leisa and Christine share examples of poorly handled negative reviews and offer advice on how to address them effectively. They emphasize the need for owners and staff to take responsibility for their shortcomings, investigate the root causes of the issues, and take action to prevent future occurrences. The pair also addresses the problem of fake reviews left by competitors, advising med spas to respond professionally and request that the reviewer contact them directly to resolve the matter.

In the end, they strategies for encouraging satisfied customers to leave positive reviews. They suggest asking for reviews directly, making the process easy by providing links or QR codes, and following up with patients after their treatments.

Links & Notes

• VanityEmpireConsulting.com
• Instagram: @thebitchnbeautician and @scalpeloftruthpodcast
• Hug Your Haters by Jay Baer

In the latest episode of "The Scalpel of Truth," Leisa Krauss—affectionately known as the Bitch‘n Beautician—dives into the art of hosting purchasing events at your med spa. Leisa lays out a roadmap for turning these events into revenue-boosting, loyalty-building extravaganzas. From creating urgency and exclusivity to leveraging personal consultations and educational opportunities, she offers a masterclass in event planning that’s anything but dull.

As always, Leisa doesn’t hold back. She dishes out no-nonsense tips on avoiding the dreaded “discount” label, rallying a motivated team, and ensuring your guests are happy (and buying) throughout the event. Whether she’s advocating for mid-month scheduling or stressing the necessity of a well-organized RSVP list, Leisa’s advice is as practical as it is entertaining. So, grab your favorite bev, buckle up, and get ready for an episode packed with laughter, insight, and a healthy dose of salty language.

We encourage you to invest in templates and tools to work smarter, not harder. We offer a 30-minute discovery call for those who purchase our templates package, demonstrating our commitment to helping you take your practice to the next level.

Get the templates now!

In this episode of The Scalpel of Truth, host Leisa Krauss, aka the Bitchin' Beautician, takes aim at a pervasive problem in the med spa industry: information hoarding. Leisa argues that whether you're a practitioner, manager, or owner, keeping knowledge to yourself is not only selfish but also detrimental to your team and your business.

Practitioners who attend trainings but don't share their learnings create a knowledge gap that affects service quality and patient experience. Leisa emphasizes the importance of owners compensating practitioners for their time spent training the team.

Managers who hoard sales data, marketing strategies, and patient feedback leave their team working blind. Leisa illustrates this with a worst-case scenario of a manager on vacation when a refrigerator malfunction puts a week's worth of Botox treatments in jeopardy.

Owners who sit on business strategies, supplier contacts, and industry trends stifle growth and wonder why their business isn't thriving. Leisa points out that a successful med spa is a well-oiled machine, not a one-person show.

Through juicy examples, Leisa demonstrates how information hoarding leads to inconsistency, stunted growth, and missed opportunities. She argues that it stems from fear of losing control and insecurity, but in the world of medical aesthetics, collaboration is key.

The big takeaway: stop hoarding information. Share knowledge, empower your team, and watch your med spa thrive.

Get ready for a speed-run, bitchachos, because this week, we dive into the importance of using templates and tools in your med spa with the top 10 reasons why these resources are essential for practice growth and long-term profitability.

Want more? To save you time and energy, we've created the "Bitchin' Templates Package," a collection of over 65 editable templates designed specifically for clinic owners and managers like you. These templates cover a wide range of areas, from manuals and hiring templates to financial metrics and operational tools.

We encourage you to invest in templates and tools to work smarter, not harder. We offer a 30-minute discovery call for those who purchase our templates package, demonstrating our commitment to helping you take your practice to the next level.

Get the templates now!

This week on the show, Leisa tackles the delicate subject of employee turnover in medical spas. And, as a VERY special occasion, she’s joined by guest, voice of this show, and host of the fake alternate universe podcast, “The Spatula of Honesty,” her partner Chris Krueger. Chris brings extensive experience as a manager and director, working to develop high-performing staffs—which sometimes means letting people go.

Together, they explore why top talent leaves and how owners can better handle departures. The conversation delves into the importance of clear communication, strong leadership, and proper documentation in retaining and managing staff. Krause and Krueger debate the fine line between being friendly and being friends with employees, arguing that maintaining professional boundaries is crucial for effective management.

The episode doesn't shy away from controversial topics, addressing the need for performance improvement plans and the challenges of firing underperforming staff. It emphasizes the importance of acting swiftly when issues arise rather than allowing problems to fester.

The discussion takes a thoughtful turn as it considers the human element of terminations, advocating for compassion while maintaining firm business practices. It touches on the mental health aspects of job loss and the importance of handling unemployment claims responsibly.

With its blend of practical advice and spicy commentary, this episode offers med spa owners and managers a frank discussion on navigating the less glamorous side of the beauty business, from documentation and legal considerations to the nuances of termination meetings.

In this episode of "The Scalpel of Truth," we delve into the often-overlooked world of metrics and data in the medical aesthetics industry. The discussion explores:

• Why passion alone isn't enough to sustain a successful med spa
• Ten key metrics every practice should be tracking, from profit and loss statements to patient retention rates
• The potential benefits of financial transparency with staff

The episode challenges industry professionals to move beyond gut instinct and embrace data-driven decision-making. But in a field focused on external beauty, is there a risk in reducing patient care to cold, hard numbers?

From appointment no-show rates to marketing ROI, the podcast argues that understanding these metrics isn't just about boosting profits—it's about creating a thriving practice that can better serve its clients.

This ep makes the case for why crunching numbers might be the key to unlocking a med spa's true potential, transforming how you approach business management.

In this episode of "The Scalpel of Truth," host Leisa Krauss serves up a spicy critique of a seemingly innocuous practice: eating at the front desk of medical spas. With her trademark candor, Krauss dissects why this common habit might be more than just a faux pas:

• How a quick bite could bite into your business's bottom line
• The unexpected ways food can compromise patient confidentiality
• Why that Starbucks cup might be sabotaging your brand image

Krauss challenges industry professionals to reconsider their workplace dining habits, arguing that the path to a truly luxurious patient experience might start with where staff choose to eat their lunch. But is this focus on front desk etiquette a recipe for a better business, or just food for thought?

Join Leisa as she explores the intersection of professionalism, patient care, and the power of first impressions in the competitive world of medical aesthetics.

This week on the show, Leisa takes aim at the lifeblood of any successful med spa: recurring revenue. She argues that a well-crafted membership program is the key to financial stability and patient loyalty.

But we’re not talking about your average loyalty program. You’re a bougie, high-end med spa and you need a membership experience that will have patients clamoring to sign up. The secret sauce? Enticing perks, exclusive access, and a team that's financially incentivized to sell memberships like their lives depend on it.

Lisa's got the receipts to back it up. Clinics with memberships can see patient spending increase by a jaw-dropping 40-44% annually. And when it comes time to sell, a membership program can send your valuation skyrocketing.

But don't just take our word for it. Lisa's got a whole guide on how to do all the things she’s talking about and you can get your hands on it RIGHT NOW, RIGHT HERE! Want more good news? You can save 15% on your entire purchase with code BITCHN15 at checkout.

And if you're still feeling lost, she's got the consulting chops to whip your membership program into shape. Get started today!