Episodios

  • Optimize Your Mobile Store for Conversion
    Jun 12 2024

    If you're looking to elevate your e-commerce game and boost the conversion rate of your online store, you're in the right place.

    Join us in this episode of The Seller Process Podcast with Luke Tull, an experienced Shopify web developer and designer. Luke shares ten actionable tips for enhancing mobile site performance, including placing call-to-action buttons above the fold, ensuring pricing transparency, making product options easily visible, and creating a sense of urgency with clear shipping information.

    Here's a breakdown of what to expect in this episode:

    • Importance of Mobile Optimization
    • Call to Actions Above the Fold
    • Pricing Transparency
    • Optimizing Product Options Display
    • Creating Urgency with Shipping Information
    • Clear Product Information
    • Optimizing Mobile Navigation
    • Reducing Friction in User Experience
    • Effective Product Page Elements
    • Importance of Reviews and Ratings
    • Predictive Search and Customization
    • Tools and Apps for Mobile Optimization
    • Conversion Rate Optimization Audits


    Download the “Top 10 Tips for Dominating Mobile Experience in 2024” by Luke Tull


    About Luke Tull:

    Luke Tull is a seasoned Shopify web developer and designer who runs a Shopify web agency and has a corporate IT background.


    Connect with Luke Tull…

    Website: https://www.dekstech.com
    LinkedIn: https://www.linkedin.com/in/luke-tull/
    Facebook: https://www.facebook.com/dekstechagency
    Instagram: https://www.instagram.com/dekstech/

    Connect with Gianmarco!

    Website: https://www.thesellerprocess.com
    Instagram: https://www.instagram.com/gianmeli/?hl=en
    Facebook: https://www.facebook.com/thesellerprocess
    LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
    YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
    Facebook: https://www.facebook.com/gianmarco.meli


    Tools & Useful Resources

    PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS

    FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

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    33 m
  • How to Use Quizzes to Grow Your Audience
    May 15 2024

    In today's e-commerce landscape, setting yourself apart and creating a memorable brand experience is more crucial than ever. One innovative strategy that's making waves, yet remains underutilized, is the creation of high-converting quizzes.

    Join us in this episode of The Seller Process Podcast with Joe Reichsfeld, an e-commerce veteran with 40 years of experience, shares the importance of building a brand presence beyond Amazon and utilizing quizzes to reduce reliance on paid advertising, further underscoring the strategic value of quizzes in scaling e-commerce businesses.

    Here's a breakdown of what to expect in this episode:

    • The Power of Quizzes in E-commerce
    • How to Create Effective Quizzes for Your Brand
    • Exploring Advanced Marketing Strategies Beyond Quizzes
    • Leveraging Forums for Niche Marketing
    • Joe's Journey and Insights on E-commerce Success


    Take advantage of the complementary episode resource: Download the "Quiz Funnel Ideas and Examples" by Joe Reichsfeld



    About Joe Reichsfeld:

    Joe Reichsfeld owned, managed and has been consulting for close to 40 years & in e-commerce since 1999 and has helped thousands of businesses selling on over 40 platforms around the world. He owns Ecommerce-optimizer.com and just launched Product-listings.ai which are his personal in-house tools that he is making available to sellers and marketers. He helps sellers become marketers that sell products enabling diversification, expansion and growth while building out sustainable brands.

    Connect with Joe Reichsfeld…

    Website: https://ecommerce-optimizer.com/

    LinkedIn: https://www.linkedin.com/in/joereichsfeld/

    Instagram: https://www.instagram.com/ecommerce.optimizer/


    Connect with Gianmarco!

    Website: https://www.thesellerprocess.com

    Instagram: https://www.instagram.com/gianmeli/?hl=en

    Facebook: https://www.facebook.com/voltageholdings/

    LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

    YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

    Facebook: https://www.facebook.com/gianmarco.mel

    Tools & Useful Resources

    FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

    Billo - Top Quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20



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    40 m
  • Multilingual Keyword Research for Global Markets
    Apr 24 2024

    Expanding your brand internationally on Amazon can be a daunting task, especially if you're not familiar with the language and the intricacies of optimizing your listings to attract local customers.

    Join us in this episode of The Seller Process Podcast with Jana Krekic, CEO of YLT Translations and an e-commerce expert specializing in Amazon sales and international market expansion, shares her insights on performing keyword research and optimizing listings for foreign markets.

    Here's a breakdown of what to expect in this episode:

    • Keyword Research Challenges Across Languages
    • Secrets of SOPs for Global Market Success
    • Cultural Nuances and Product Fit in Global Markets
    • Step-by-Step Guide to Optimizing Listings for International Success
    • Leveraging Minority Languages and Translating Visual Content
    • Common Mistakes to Avoid in International E-Commerce
    • How YLT Translations Can Elevate Your Global E-Commerce Strategy


    Download the “Keyword Research SOPs” by Jana Krekic

    About Jana Krekic:

    Jana Krekic is a well-known eCommerce expert and entrepreneur, specializing in Amazon sales and international market expansion. She is the founder and CEO of YLT Translations, a company that provides professional translation services specifically for Amazon sellers looking to expand their businesses globally.

    Connect with Jana Krekic…

    Website: https://ylt-translations.com/

    LinkedIn: https://www.linkedin.com/in/jana-krekic-04739227/

    Facebook: https://www.facebook.com/jana.krekic/


    Connect with Gianmarco!

    Website: https://www.thesellerprocess.com

    Instagram: https://www.instagram.com/gianmeli/?hl=en

    Facebook: https://www.facebook.com/voltageholdings/

    LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

    YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

    Facebook: https://www.facebook.com/gianmarco.meli



    Tools & Useful Resources
    PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS

    FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

    Más Menos
    30 m
  • Instagram Growth Hacking Systems
    Apr 10 2024

    In the fast-paced world of social media, mastering the art of Instagram growth is essential for entrepreneurs looking to boost their online presence. If you're one of those seeking to increase your followers, create a loyal audience, and take your Instagram game to the next level, then you're in for a treat.

    Join us in this episode of The Seller Process Podcast with Zach Benson, the founder of Assistagram, sharing valuable insights on Instagram growth strategies for entrepreneurs. Zach discusses the importance of having a presence on Instagram despite the rise of TikTok, adopting a system for growth that includes acquiring niche-specific repost pages, collaborating with influencers, and utilizing engagement groups

    Here's a breakdown of what to expect in this episode:

    • Introducing Zach Benson: The Instagram Growth Guru
    • Is Instagram Still Relevant in the TikTok Era?
    • Unlocking Instagram's Potential: Strategies for E-commerce Success
    • Mastering Instagram SEO: Tips and Tricks for Visibility
    • Exploring Growth Hacks and Engagement Groups on Instagram
    • The Verdict on Automation and Tools for Instagram


    Download "Assistagram Growth Hacking Guide" by Zach Benson to boost your brand with expert growth hacks.

    About Zach Benson:

    Zach is the Founder of Assistagram, a company that empowers influencers and Fortune 500 companies to connect with real followers in their target audience. Dubbed the influencers secret weapon by Entrepreneur Magazine, Zach has helped influencers such as Robert Kiyosaki, Russell Brunson, and more cut through the noise to accrue millions of new followers on Instagram. Throughout his career, Zach has shared stages with powerhouse speakers such as Tony Robbins, Sylvester Stallone, Grant Cardone, Daymond John, and Gary Vee, sharing his expertise on Instagram growth.

    Connect with Zach Benson…

    Website: https://www.assistagram.com/

    LinkedIn: https://www.linkedin.com/in/zach-benson-368483119/

    Instagram: https://www.instagram.com/zachvacay/


    Connect with Gianmarco!

    Website: https://www.thesellerprocess.com

    Instagram: https://www.instagram.com/gianmeli/?hl=en

    Facebook: https://www.facebook.com/voltageholdings/

    LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

    YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

    Facebook: https://www.facebook.com/gianmarco.mel


    Tools & Useful Resources

    FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get “Keyword Dominator”

    Billo – Top Quality UGC videos – Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20

    Más Menos
    25 m
  • In the Life of an 8 Figure Seller - Michal Specian
    Mar 27 2024

    In the world of e-commerce, many entrepreneurs dream of becoming 'Eight Figure Sellers'. The journey to this milestone can appear daunting, especially considering the complexities and uncertainties of the business. But what if there were seemingly unconventional methods that could make scaling your business to eight figures on Amazon simpler and more effective?

    Join us in this episode of The Seller Process Podcast with Michal Specian, who scaled and sold an Amazon private label brand reaching over 10 million in sales. Michal shares his journey, challenges, and tips for success, particularly focusing on systemization, effective delegation, and maintaining a highly productive and efficient business operation.

    Here's a breakdown of what to expect in this episode:

    • Role of Team Structure in Business Growth
    • Importance of Product Selection and Marketplaces
    • Journey from Seven Figures to Eight Figures
    • Key Factors for Scaling a Business
    • Risks and Rewards of Selling Exclusively on Amazon
    • Lessons Learned and Advice for Future Entrepreneurs
    • Pitfalls of Hiring a General VA
    • The Importance of Clear Task Delegation
    • Value of Delegation and High-Level Tasks
    • Impact of Personal Transformation on Business
    • Power of Structured Weeks and Deep Work
    • Sustainable Work-Life Balance
    • Essential Soft Skills for Business Growth
    • Journey to Scaleport and Future Plans


    Get Your FREE Business Checkup by Michal Specian and Discover How to Bridge the Gaps for Success!


    About:

    Michal Specian spent 4 years managing and growing an Amazon FBA Business from 6 to 8 figures. Working with Myles Dunphy (Nomad Millionaire YouTube Channel) enabled him to learn how to transform the business into a machine. As a General Manager, he spent nearly 1,000 hours developing systems and building an efficient team. His Brand scaled rapidly and was successfully acquired by an aggregator in 2021. Shortly after his exit, Michal launched his new company - Scaleport.

    Scaleport developed a comprehensive program to guide Sellers step by step, help them tame the chaos of their businesses and firmly plant them in the Owner's seat by sharing the frameworks, systems, and tools that helped scale Amazon FBA Business to 8 figures.

    Connect with Michal Specian…

    Websites: https://www.michalspecian.com/

    Facebook: https://www.facebook.com/michalspecian.fba

    Youtube: https://www.youtube.com/channel/UCWOiZnjR2LcTOSHSlAXYzwA


    Connect with Gianmarco!

    Website: https://www.thesellerprocess.com

    Instagram: https://www.instagram.com/gianmeli/?hl=en

    Facebook: https://www.facebook.com/thesellerprocess

    LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

    YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

    Facebook: https://www.facebook.com/gianmarco.mel


    Tools & Useful Resources

    PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS

    FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

    Más Menos
    43 m
  • Identify Bundle Opportunities to Build a Unique Brand
    Mar 6 2024

    Are you an entrepreneur looking to elevate your brand and outshine the competition? Are you eager to explore new opportunities in the market and make a mark with your products? If so, then the world of bundling might just be the game-changer you've been seeking.

    Join us in this episode of The Seller Process Podcast with Barbara Dragza, who specializes in selling bundles on Amazon since 1996. Barbara shared her unique, customer centric perspective on bundling with the goal of finding a passionate niche market or a problem that needs solving.

    Here's a breakdown of what to expect in this episode:

    • Understanding the Concept of Bundles
    • Identifying New Bundle Ideas: A Customer-Centric Approach
    • Brainstorming and Niche Identification
    • Finding Passionate Niches: Tips and Techniques
    • The Importance of Market Research
    • The Three Key Questions for Bundle Creation
    • Avoiding Common Mistakes in Bundling
    • The Process of Validating Bundle Ideas
    • he Power of Predictive Search in Bundle Creation
    • The Story of a Successful Bundle: Pet Chicken Market
    • Creating a Brand and Building a Moat Around Your Business


    Download "How to Sell Bundles on Amazon" by Barbara Dragza

    About Barbara Dragza:

    Barbara has been in eCommerce since 1996, and started selling on Amazon in 2016, when she immediately jumped into bundling.

    Connect with Barbara Dragza…

    Websites:

    https://barbaradrazga.com/

    https://dealdivawholesale.com/

    Newsletter: https://bundlemasterclass.lpages.co/wholesale-newsletter/

    Youtube: https://www.youtube.com/user/barbaradrazga

    LinkedIn: https://www.linkedin.com/in/barbaradrazga/

    Instagram: https://www.instagram.com/barbaradrazga/

    Connect with Gianmarco!

    Website: https://www.thesellerprocess.com

    Instagram: https://www.instagram.com/gianmeli/?hl=en

    Facebook: https://www.facebook.com/thesellerprocess

    LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

    YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

    Facebook: https://www.facebook.com/gianmarco.mel


    Tools & Useful Resources

    FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator".

    Billo - Top Quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20

    Más Menos
    35 m
  • The System of Maximizing Amazon Ads ROI
    Feb 28 2024

    Ask any seasoned Amazon seller about the nuances of profit maximization in this platform, and you'll most likely hear PPC (Pay Per Click Advertising) mentioned.

    Join us in this episode of The Seller Process Podcast with Leslie Chong, a highly accomplished e-commerce and SaaS entrepreneur, and co-founder at Scale Insights, who provided essential insights on maximizing your Amazon advertising ROI.

    Here's a breakdown of what to expect in this episode:

    • Understanding Amazon PPC and Organic Rank
    • The Importance of Keyword Rankability
    • Understanding the Look Back Period
    • Strategies for Different Timeframes
    • Short, Mid, and Long-Term Performance Look Back Period
    • Boosting Keywords and Catering for Drops
    • Cutting Unoptimizable Traffic
    • Understanding Conversion Rates and Benchmarks
    • Periodic Strategy Adjustments
    • Ideal Keyword Performance and Strategy
    • Scaling Up with Single Keyword Campaigns
    • The Importance of Placement Modifiers
    • Leveraging Automation with Scale Insights
    • Defending Your ASIN with Product Page ASIN


    Download "The System of Maximizing Amazon PPC Advertising ROI" by Leslie Chong

    About Leslie Chong:

    Leslie graduated with a Bachelor's in Engineering (Hons), starting his career in corporate finance and then into entrepreneurship. He found his foothold in online performance marketing and has been invited to esteemed conferences in the USA and Europe to share his experiences. He has successfully built a 7-figure eCommerce brand with his partner in the toys & kids product niche and was acquired by a US-based private equity firm. He has also co-founded an eCommerce education academy which has coached nearly 3000 students to start their private label brands.


    Connect with Leslie Chong…

    Website: https://scaleinsights.com/

    LinkedIn: https://www.linkedin.com/in/lesliechongkz/

    Connect with Gianmarco!

    Website: https://www.thesellerprocess.com

    Instagram: https://www.instagram.com/gianmeli/?hl=en

    Facebook: https://www.facebook.com/thesellerprocess

    LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

    YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

    Facebook: https://www.facebook.com/gianmarco.mel


    Experience a new dimension of insights with Scale Insights! Elevate your understanding and uncover valuable perspectives. Try Scale Insights today by visiting HERE!


    Tools & Useful Resources

    FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator". Click here.

    Billo - Top Quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - Click Here

    Más Menos
    37 m
  • Craft the Perfect Catalog to Enter Physical Stores
    Feb 14 2024

    Expanding your brand to brick-and-mortar stores can be a game-changer for your business. However, the key to success lies in presenting your products in an enticing way to retail buyers

    Join us in this episode of The Seller Process Podcast with Aaron Harbidge, the owner of PrimStera Marketing and Retail Explosion, who discusses the importance of physical retail stores for online sellers and provides tips on how to attract retail buyers, primarily through an effective product catalog

    Here's a breakdown of what to expect in this episode:

    • The Importance of Expanding to Brick and Mortar Stores
    • The Significance of Catalogs in Retail Business
    • Why Online Sellers Should Consider Selling in Physical Stores
    • The Role of Catalog in the Retail Process
    • Must-Have Elements in a Catalog
    • Tips to Make Your Catalog Stand Out
    • How Aaron Can Help You Launch Your Products to Retail Stores
    • Closing Thoughts and Episode Wrap-up

    Take advantage of the complementary episode resource:
    Download the “Retail Explosion Checklist” guide by Aaron Harbidge

    About Aaron Harbidge:

    Aaron is the owner of PrimStera Marketing where he helps small brands find success on Amazon, and also the owner of Retail Explosion, where he partners with Talor Ofer to introduce brands from around the world to the USA retail space. Aaron loves to break down concepts into step-by-step processes and help other people learn to be successful in their business ventures.


    Connect with Aaron Harbidge…
    Website: https://retailexplosion.com/
    LinkedIn: https://www.linkedin.com/in/aaronharbidge/
    Email: aaron@retailexplosion.com

    Connect with Gianmarco!
    Website: https://www.thesellerprocess.com
    Instagram: https://www.instagram.com/gianmeli/?hl=en
    Facebook: https://www.facebook.com/thesellerprocess
    LinkedIn: https://www.linkedin.com/in/gianmarco-meli/
    YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg
    Facebook: https://www.facebook.com/gianmarco.mel

    Tools & Useful Resources
    PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS

    FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

    Más Menos
    32 m