We get super nerdy with fellow marketer and fractional CMO, Shauna Armitage. Shauna has a podcast called Startup Renegades and at the time of recording this episode had recently joined as a co-founder of a FinTech company named Odo. We chat a lot about specific marketing tactics that are needed to see high growth. We talk about sales funnels, recurring revenue, and how to think about increasing your customer’s lifetime value. We also dive into her personal story of how she became an entrepreneur after being fired from an agency. She talks about how being a working mom and professional there is never any true balance. In fact, she is dedicated to unbalance and we are here for it! Tune in to this super fun and marketing filled conversation you won’t want to miss.

Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.

You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here

Check out the recommended resources in this episode:

• Shauna’s podcast - Startup Renegades

Where to find Shauna and Startup Renegades

www.shaunaarmitage.com

IG - @shaunajarmitage

xo,  The Her Brand & Co. Team

Questions? Email hello@herbrandandco.com

Listen in on a wonderful conversation we have with Suze Dowling who is an Aussie and the Co Founder and Chief Business Officer at Pattern Brands. We don’t want to spoil a lot for you all, but we are obsessed with their mission and business model! Suze has an incredible background, having co-founded a branding and marketing agency in New York City, where she and her co-founders particularly focused on disrupting the direct to consumer space. In that vein, we talk a lot about how to create a brand with connection. How does a founder who is selling a toothbrush, for example, create a brand story that will transcend the actual product? This is what branding is really about, connection. Suze also gives solid advice on the unpredictability of business. While it's important to create personal boundaries, and how as a recovering perfectionist, vulnerability has become her business superpower. We know you're going to learn a ton in this episode. So let's dive in!

Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.

You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here

Where to find Suze and Pattern Brands

patternbrands.com

IG - @patternbrands , @suzedowling

FB - Pattern Brands

xo,  The Her Brand & Co. Team

Questions? Email hello@herbrandandco.com

Mari and Jess chat with Lindsey Wilson, Senior Manager of Partnerships at Lean In. Yes, you read that right, the Lean In, the one created by Sheryl Sandberg. We knew Lindsey’s courageous life and various acts of bravery would not only be inspirational to our listeners, but we knew she could also provide specific insights into how she has leveraged her innate qualities, like being a dreamer, a doer, a curious minded go getter and to help bring marriage equality to the entire southeastern United States. This is one of the many things she's used her space and her voice for. In this episode, we hope you leave feeling really inspired. We also hope you can learn more about how you can use your own gifts with grit and determination, along with a big ol’ slice of humbleness, to create the change you want to see in the world. Many entrepreneurs start companies because they want something to improve or they want something to change. How do we listen across differences and get back to our why to really distill down the things that we care about the most, so that we can build lives that we really love? These are the things that we tackle in this episode, and we know that you're just going to absolutely love it.

Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.

You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here

Recommendations from this episode:

• Lean In Circles

Where to find Lindsey & Lean In 

Leanin.org

LinkedIn

xo,  The Her Brand & Co. Team

Questions? Email hello@herbrandandco.com

We’re really excited to welcome our very first ever interview with a Lucy lab graduate! Her name is Brenda Chilstrom. She's a 30 year Pediatric Occupational Therapist with a focus on food therapy with her company, That Makes Sense OT. You’ll hear from a founder who is in the day-to-day transformation of the natural evolution of her business. She is along for the ride as she is growing her business based on her market demand and also her personal growth strategy. We get an up, close and personal view of what we like to call “the muddy middle.” Brenda and Jess chat about her natural evolution of niching down to a specific service type and how she chose to do that. We also chat about the many problems that exist in the traditional occupational therapy practice model. Brenda shares how after 15 years of being in private practice where she never needed or had a website and how that has all changed because she is pivoting her business. She's changing the game for families who cannot access traditional feeding therapy for their children. Specifically, what we love about Brenda is her humbleness, and her dedication to this evolution. Her business has changed a lot in 30 years and she's evolved right along with it step by step! We know you're really going to enjoy this episode.

Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.

You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here

Check out the recommended resources in this episode:

• Her Brand & Co. Marketing Accelerator: The Lucy Lab

• Her Brand & Co.  Marketing Mastermind 

Where to find Brenda & That Makes Sense OT

thatmakessenseot.com

IG @thatmakessenceot

FB That Makes Sense OT

Twitter TMS_OT 

xo,  The Her Brand & Co. Team

Questions? Email hello@herbrandandco.com

We chat with Natasha Miller, author of Relentless, from homeless teen to achieving the entrepreneur dream. She's also the founder and Chief Experience Designer at Entire Productions, an event and production company that works with clients like Google and Salesforce. Natasha is a trained classical violinist and accomplished jazz vocalist with seven records at the time of recording this episode. She also studied entrepreneurship at both Harvard and MIT. In this episode, we touch on Natasha’s beginnings, what inspired her to write her memoir and about her early days of entrepreneurship, which informally started at the age of 15. We talk a lot about creating efficiencies and processes that are critical to growth for any business. Ultimately, we touch on what it was like for her to shed her skin and recalibrate her self worth in her relationship to performing and doing, which is something a lot of women can relate to. We are so excited to share this conversation with you. Get ready to be inspired!

Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.

You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here

Check out the recommended resources in this episode:

Salesforce 

Where to find Natasha and Entire Productions

natashamiller.com

https://entireproductions.com/

IG @natashamillersf

FB Natasha Miller 

LinkedIn 

Twitter

YouTube

xo,  The Her Brand & Co. Team

Questions? Email hello@herbrandandco.com

We're getting techy with fellow founder, entrepreneur, mother of two and web 3.0 Maven, Dayna DeStefano. She is the former VP of Product who worked with the Gary Vaynerchuk team at Gallery Media Group. Dayna has surely set her sights on bringing women to the forefront of redesigning the Internet as we know it. In this episode, we spend a lot of time discussing her personal and mental challenges with meeting the needs of herself, her family and her growing business. Dayna shares how being a working mother plays into every part of her life. Don't worry, even if you are a mom ally andnot a mom to human babies, I promise a lot of what she shares will still resonate with you. We talked about breaking things down to put them back together again and how women are positioned to be leaders on the frontier of web 3.0. Enjoy the show!

Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.

You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here

Check out the recommended resources in this episode:

Unblcd Email Newsletter

The Web 3.0 Ecosystem 

My BFF

Michelle Reeves - WAGMI

Where to find Dayna, Unblcd and The Day Consulting 

www.unblcd.com

www.thedayconsulting.com/

IG @daynadestef

@unblcd

https://www.youtube.com/channel/UCvuzKy10GuQvji_QHYvZcAA

https://twitter.com/unblcd

https://www.tiktok.com/@getunblcd

xo,  The Her Brand & Co. Team

Questions? Email hello@herbrandandco.com

Krista Rizzo a native New Yorker who spent a long career in high-power roles working in corporate, shares a vulnerable story about abuse and trauma she experienced in the workplace. She talks about not being supported, the toll it took on her well-being, and her relationships at work and home. Don't worry, there's a silver lining. Krista has come full circle as an entrepreneur and is now coaching and inspiring others based on her learnings and her experiences. In this episode, we discuss the reinvention of oneself and how the relationship with yourself will ultimately drive the type of business you create, and how you show up in the world. Tune in and get inspired!

Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.

You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here

Where to find Krista & Krista Rizzo Speaking & Consulting 

www.kristarizzo.co

IG @officialkristarizzo

FB officialkristarizzo

LinkedIn

YouTube

xo,  The Her Brand & Co. Team

Questions? Email hello@herbrandandco.com

On the show, Jess catches up with her dear friend Afenya Montgomery, founder and CEO of The iCAN Collective, which is a creative space in Chicago designed for coworking, community, and content creation for black women. Afenya and Jess giggle and laugh a lot in this episode just catching up and sharing stories about how they feel like lifetimes have gone by since they first met in 2019. Spoiler alert, they do talk about how they've never actually met in person yet they've been each other's Instagram hype girls for years. Afenya shares her story of how she made the leap into entrepreneurship after making the hard decision to leave a career that she really loved. They talk about having faith that you always land on your feet, Afenya’s failing forward moments and a lot more in between. As you listen we hope it sparks joyful moments as you think about catching up with your old friend and reminiscing on how far you both have come.

Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.

You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here

Where to find Afenya & The iCAN Collective

The iCAN Collective

info@theicancollective.com

IG theicancollective

FB The iCan Collective 

xo,  The Her Brand & Co. Team

Questions? Email hello@herbrandandco.com