Charles Burt & Omar Parker of Egerton Crescent Productions share their journey of building a successful production company and creating impactful content. Starting in college, they used networking and cold emails to connect with filmmakers. Attending Sundance in 2018 marked a turning point with two short films in competition and valuable industry connections. They discuss working with YouTubers like MrBeast and Preston, learning the importance of grabbing audience attention.

In this Spotlight episode, Charles & Omar flick the switch on:

• How they got their start in a college dorm
• The power of just doing it!
• How to network effectively in the film industry
• Why they wrote a Japanese poetry book
• How and why they had a billboard in Times Square!
• What they learnt working alongside YouTube stars Mr. Beast and Preston.

Check out all of Omar and Charles's work over at the Egerton Crescent Productions.

Charles Burt of Egerton Crescent Productions Key Takeaways ...

1. Building a successful production company requires networking and reaching out to filmmakers to grow your network.
2. Attending industry events like Sundance can be a catalyst for career growth and networking opportunities.
3. Working with YouTubers can provide insights into audience connection and the importance of grabbing attention from the start.
4. Creating impactful content involves understanding what your audience cares about and adapting strategies to stand out in a competitive media landscape.
5. They are involved in web-based content creation and have their own YouTube, TikTok, and Instagram channels.
6. The entertainment industry has faced challenges with the rise of streaming services and the impact of COVID-19.
7. The barrier to entry in the industry has been lowered, allowing more people to create and share their content.
8. Having a good idea and storytelling skills are still crucial in getting noticed.
9. The company has ventured into other creative projects, such as publishing a haiku book and running a billboard campaign in Times Square.

In Charles's own words - Charles Burt is a British-American global media executive. Burt's projects have been in competition at such festivals as Festival de Cannes, Sundance, Tribeca, TIFF, Berlinale, Sitges, and more. His film works are distributed by Canal+, Shudder, Amazon Prime, Gravitas Ventures and other major brands. Burt strives to balance creativity and commercial mass appeal in his work.

Listen to other episodes of The Small Business Big Marketing Spotlight here. And if you're a business owner focussed on improving the marketing of your business then you'll love The Small Business Big Marketing Podcast which you can listen to here.

Thanks for tuning in. May your business shine.

Tim Reid

#CharlesBurt #OmarParker #EgertonCrescentProductions #ProductionCompany #Filmmaking #Networking #Sundance #ShortFilms #YouTubers #AudienceConnection #FilmProduction #HorrorGenre #WebBasedContent #EntertainmentIndustry #StreamingServices #BarrierToEntry #Storytelling #HaikuBook #BillboardCampaign #TimReid #SmallBusinessBigMarketingSpotlight

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Andrew Spira, a serial entrepreneur and recovered drug addict, shares his compelling story of transformation and redemption. From living in a $10 million house to ending up in jail, Andrew hit rock bottom before seeking recovery. He discusses his experiences in jail and the challenges he faced after getting out. Andrew emphasises the importance of routine and daily practices in maintaining sobriety and staying focused on positive goals. He also talks about his advocacy work in Vanuatu and his plans to create a support network for recovering addicts.

In this Spotlight episode, Andrew Spira flicks the switch on:

• How he turned his life around and went on to make millions
• How his past struggles shaped his success in real estate and other ventures
• Business-building tips for the budding entrepreneur who's dealing with addiction
• Plus Andrew will take us inside his advocacy work in Vanuatu

Andrew Spira's Key Takeaways ...

1. Addiction can lead to rock bottom, but it is possible to turn your life around and find success.
2. Routine and daily practices are crucial in maintaining sobriety and staying focused on positive goals.
3. Building relationships and fostering authentic love and friendships can be challenging for those who have struggled with addiction.
4. Everyone deserves a second chance, and it is important to support and provide opportunities for those in recovery.
5. Advocacy work and giving back to the community can be a meaningful way to make a positive impact.

In Andrew's own words - I'm a highly motivated and physically fit person who thrives on challenges. In my spare time, I enjoy travelling and long-distance running. Keen to connect with like-minded entrepreneurs, business leaders, and others who share my passion for financial services and technology.

Listen to other episodes of The Small Business Big Marketing Spotlight here. And if you're a business owner focussed on improving the marketing of your business then you'll love The Small Business Big Marketing Podcast which you can listen to here.

Thanks for tuning in. May your business shine.

Tim Reid

#AndrewSpira #smallbusinesstips #smallbusinesspodcast #smallbusinessbigmarketingspotlight #Spira #recoveringfromaddiction

See omnystudio.com/listener for privacy information.

Marcella Guidry is the dynamic owner of Belle L'adore, a 10-year-old beauty brand renowned for its natural skincare products. Belle L'adore offers luxurious body butter, liquid butter, and deodorant, all handcrafted with natural ingredients. Marcella's journey began when her daughter reacted to store-bought lotions, prompting her to create gentle, effective skincare solutions. Discover how Belle L'adore stands out in a crowded market, the importance of natural ingredients, and Marcella's vision for the future.

In this Spotlight episode, Belle L'adore founder Marcella Guidry flicks the switch on:

• What inspired her to create a bespoke natural skincare range
• Why she's laser-focussed on natural ingredients
• How she competes in such a crowded marketplace
• And her hopes and dreams for the future of Belle L'adore

Check out all of Marcelle's natural skincare products over at the Belle L'adore's online store.

Belle L'adore founder Marcelle Guidry's Key Takeaways ...

1. Using natural ingredients and homemade products can be better for the skin and overall health.
2. The beauty industry is dominated by big brands that often use chemicals in their products.
3. Educating consumers about the benefits of natural skincare is important.
4. Belle L'adore aims to expand its reach and potentially collaborate with larger retailers or open a physical store.

In Marcella's own words - I wanted to create something beautiful, so I created Belle L'adore, 100% handmade, with all natural ingredients. No water or waxes, no harmful ingredients or useless fillers. I wanted something for all skin types and something you can proudly display, something that makes you love and adore your skin and is both healthy and beneficial. After 10 years of creating and recreating, I'm proud to share with you Belle L'adore.

Listen to other episodes of The Small Business Big Marketing Spotlight here. And if you're a business owner focussed on improving the marketing of your business then you'll love The Small Business Big Marketing Podcast which you can listen to here.

Thanks for tuning in. May your business shine.

Tim Reid

#MarcellaGuidry #BelleLadore #NaturalSkincare #EcoFriendlyBeauty #RadiantSkin #OrganicBeauty #SkinCareExpert #EcoConciousLiving #BeautyTips #HealthySkin #SustainableSkincare #TimReid #SmallBusinessBigMarketingSpotlight

See omnystudio.com/listener for privacy information.