Are you looking to make AI work for your small business? You have come to the right place. This week, our Small Business Matters podcast dives into AI with expert and author Pam Didner. Pam is a powerhouse in the marketing world. She’s not just a marketing expert; she’s a problem solver, a digital enthusiast, and a lover of all things tech. With a rich background in B2B marketing, Pam is a much sought-after keynote speaker and trainer for B2B marketing teams.

She’s the host of a popular podcast, B2B Marketing and More, where she dives into marketing strategies and trends that shape modern business. Pam’s also the acclaimed author of three insightful books: Effective Sales Enablement, The Modern AI Marketer, and Global Content Marketing. Each book is a treasure trove of knowledge, offering practical advice and cutting-edge strategies for marketers everywhere.

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In this episode of Small Business Matters, we are in discussion with April Dunford on crafting compelling sales pitches and the importance of positioning in sales strategies.

In this episode of Small Business Matters, Gary Stockton interviews Stephen Jordan of Sound Cybersecurity, a noted expert in the field, about the importance of email security for small businesses. They discuss the concept of DMARC (Domain-based Message Authentication, Reporting, and Conformance) and its role in preventing cyber breaches and email fraud. Stephen emphasizes the need for small businesses to implement DMARC to protect their email addresses, improve the reputation of their legitimate email messages, and be a good neighbor on the internet. He also highlights the challenges faced by small businesses in setting up and maintaining DMARC and provides advice on overcoming these obstacles. Additionally, Stephen shares real-world examples of how implementing DMARC has significantly reduced email fraud and phishing attacks for small businesses. He discusses the evolving role of DMARC in email security and predicts that it may become a requirement in the future. Stephen also addresses the importance of training employees to recognize and respond to phishing attempts effectively. Finally, he advises small businesses that outsource their email infrastructure to thoroughly evaluate the security measures in place and not to assume that everything is done.

Key Takeaways:

• DMARC is a powerful tool that can prevent cybercriminals from using a business's email addresses and improve the reputation of legitimate email messages.
• Only about 2% of all domain names have fully implemented DMARC, indicating a significant need for small businesses to prioritize email security.
• Small businesses should invest in security awareness training and testing to educate employees about phishing attempts and improve their ability to recognize and respond to them.
• Outsourcing email infrastructure does not absolve small businesses from the responsibility of ensuring email security. They should actively monitor and evaluate the security measures implemented by their email service provider.

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We dive into two great topics in this episode — in our first segment, we speak with Jean Smart, CEO of Penelope, a fast-rising platform that makes 401Ks accessible for small business owners. 

In our second segment, we speak with Shaun G. Bull, CEO of Enterprise Consultants Group in Los Angeles, California, about tax resolution and how he has come to the aid of small business owners dealing with tax debt. 

SEGMENT #1

We discuss Penelope's mission to make 401Ks accessible to small businesses and entrepreneurs with Jean Smart from Penelope. Jean shares insights from her extensive financial services background and how her experiences during COVID-19 inspired Penelope's inception. We talk about Penelope's solutions to common challenges faced by small businesses, such as budget constraints and benefits administration complexity. Additionally, we get into Penelope's commitment to supporting women and minority business owners, offering multilingual resources and user-friendly, cost-effective retirement planning tools.

SEGMENT #2 (Begins at 24:00)

Small Business Tax Troubles, Meet Your Solution  

In this enlightening interview, Shaun Bull, founder of Enterprise Consultants Group, discusses the crucial role of tax resolution specialists in aiding small business owners. Shaun emphasizes the importance of proactively managing taxes to avoid financial pitfalls, citing common mistakes such as divorce-related issues and the absence of a reliable accountant.

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This week, we dive into a great book by renowned small business expert and author, John Jantsch. It's called "Building the Ultimate Marketing Engine," and if you are looking to rev up your holiday sales this season, you will want to pay close attention during this episode. John drops some serious nuggets in world-class customer service and taking your business to the next level.

We also share our next Founder's Narrative story by Laura Lady, Founder and CEO of FryAway.  It's a cool story about a giant fat burg that clogged up the pipes in East London and inspired this SharkTank featured entrepreneur to take the leap as a small business owner. 

For any resources mentioned on the show today, visit our show notes over at experian.com/smbmatters. 
 
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