Episodios

  • Why High Performers Need Executive Coaching
    Jul 11 2024

    In this episode of The Small Business Show, we delve into the transformative power of executive coaching for high performers. With insights from elite executive coach Carla Fowler, MD, PhD, we explore how performance science and best practices can be leveraged by CEOs, entrepreneurs, and senior leaders to achieve their goals efficiently.

    Learn about the critical balance between output and energy management, and discover practical strategies to optimize performance without compromising well-being.

    Social Links:

    https://www.linkedin.com/in/carla-fowler/
    https://twitter.com/DrCarlaFowler
    www.thaxa.com


    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

    Website: http://www.garudapromo.com​​
    Instagram:
    https://www.instagram.com/garudapromo/​​
    Facebook:
    https://www.facebook.com/garudapromo
    Twitter:
    http://www.twitter.com/Garuda_Swire​
    Linkedin:
    https://www.linkedin.com/in/swirehothepromoguy
    Pinterest:
    https://www.pinterest.com/garudapromo/
    YouTube:
    https://www.youtube.com/c/Garudapromo88/videos
    Twtich:
    https://www.twitch.tv/thesmallbusinessshow
    Linktree:
    https://linktr.ee/thesmallbusinessshow

    #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

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    35 m
  • Creating a Loyal Customer Base: The Underrated Power of Email Marketing
    Jun 20 2024

    Welcome to the latest episode of "The Small Business Show" where #thepromoguy Swire Ho and Tanya Brody present a deep dive into the world of email marketing for small businesses. Discover the power of email marketing, as our experts uncover the potential this strategy holds for nurturing customer relationships and generating leads. Learn how to build a strong email list from scratch, create engaging content, and overcome content repetition. The email is not just a marketing tool – it’s your path to building lasting customer relationships.

    Understand how to leverage email to solve customer problems, from identifying their pain points to offering them effective solutions. Our speakers reveal why authenticity is key and how you can infuse personality into your emails to create meaningful connections. This episode also throws light on how you can engage your subscribers to form a community, embrace a beginner's mindset to freshen up your content, and identify the true metrics to measure beyond just email opens and clicks. Tune in for these insights and more!

    Social Links:

    https://tanyabrodycopywriter.com/
    https://www.facebook.com/tanyabrodycopywriter
    https://twitter.com/harpchicwriter
    https://www.instagram.com/tbcopywriter42/
    https://www.linkedin.com/in/tanyabrody/


    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

    Website: http://www.garudapromo.com​​
    Instagram:
    https://www.instagram.com/garudapromo/​​
    Facebook:
    https://www.facebook.com/garudapromo
    Twitter:
    http://www.twitter.com/Garuda_Swire​
    Linkedin:
    https://www.linkedin.com/in/swirehothepromoguy
    Pinterest:
    https://www.pinterest.com/garudapromo/
    YouTube:
    https://www.youtube.com/c/Garudapromo88/videos
    Twtich:
    https://www.twitch.tv/thesmallbusinessshow
    Linktree:
    https://linktr.ee/thesmallbusinessshow

    #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

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    44 m
  • Preserving Brand Identity: Strategies Against Commoditization
    May 16 2024

    Welcome to The Small Business Show, your reliable source of entrepreneurial insights and business strategies. With your host Swire Ho #thepromoguy, and special guest Barry LaBov, this episode delves into the inextricable relationship between creativity and differentiation in business success. We explore the crucial role of innovative thought and unique marketing strategies in redefining the narrative for your brand.

    Furthermore, we face off against the beast of commoditization, discussing how to cleverly differentiate your brand in a crowded marketplace. With Barry’s insights on defining uniqueness and battling commoditization, you will learn how to strategically employ the art of differentiation. All this is given greater depth as we discuss Tesla's approach to differentiation, delivering actionable strategies drawn from real-world success. So tune in as we guide you on your path to becoming a pioneer in your industry.

    Social Links:

    https://www.youtube.com/@labov5256?app=desktop
    https://www.instagram.com/labovmktg/
    https://www.linkedin.com/in/barry-labov-6965241/
    https://www.facebook.com/LabovMarketing/?paipv=0&eav=AfYfHwUcDhnak_zlZkMNgOnLxAwBaB2qAoKDcOsVkai-wkF1GfPzUCX9Rx0wsmsny5Q&_rdr

    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

    Website: http://www.garudapromo.com​​
    Instagram:
    https://www.instagram.com/garudapromo/​​
    Facebook:
    https://www.facebook.com/garudapromo
    Twitter:
    http://www.twitter.com/Garuda_Swire​
    Linkedin:
    https://www.linkedin.com/in/swirehothepromoguy
    Pinterest:
    https://www.pinterest.com/garudapromo/
    YouTube:
    https://www.youtube.com/c/Garudapromo88/videos
    Twtich:
    https://www.twitch.tv/thesmallbusinessshow
    Linktree:
    https://linktr.ee/thesmallbusinessshow

    #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

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    31 m
  • The Art and Power of Connection: Business Networking with Christopher Luna
    Apr 24 2024

    In a world where the business landscape is constantly changing, making the right connections is more important than ever. Christopher Luna, an experienced entrepreneur and member relationship representative at the Los Angeles Area Chamber of Commerce, joins Swire Ho in the latest episode of The Small Business Show to shed some light on the evolving dynamics of business networking. Luna's journey exemplifies how a strategic and resilient relationship-building strategy can help entrepreneurs stand tall amongst the crowd.

    In today's episode, understand why choosing the right networking events and leveraging relationships within your community can offer transformational growth potential for your business. Luna’s experiences underscore the significance of diversifying your network. Learn from Luna and Ho about the ways to identify networking opportunities in different industries, creating a roadmap for better visibility and lesser competition.

    Social Links For Chris:
    http://chrislunala.com




    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

    Website: http://www.garudapromo.com​​
    Instagram:
    https://www.instagram.com/garudapromo/​​
    Facebook:
    https://www.facebook.com/garudapromo
    Twitter:
    http://www.twitter.com/Garuda_Swire​
    Linkedin:
    https://www.linkedin.com/in/swirehothepromoguy
    Pinterest:
    https://www.pinterest.com/garudapromo/
    YouTube:
    https://www.youtube.com/c/Garudapromo88/videos
    Twtich:
    https://www.twitch.tv/thesmallbusinessshow
    Linktree:
    https://linktr.ee/thesmallbusinessshow

    #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

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    42 m
  • The Future of Influencer Marketing: Technology and Personal Connection
    Apr 16 2024

    Don't miss out on another enlightening episode of The Small Business Show with Swire Ho, #thepromoguy, and Christian Brown, co-founder/ CMO of Glewee. This episode focuses on the role influencer marketing plays in enhancing brand visibility and driving conversions. Swire and Christian delve into practical strategies for harnessing social media's visual platforms such as Instagram Reels and TikTok, and their application in influencer marketing campaigns.

    They also cover the fundamental attributes of successful influencer marketing campaigns and the metrics to monitor for effective campaign performance. The discussion also covers how businesses can deepen their relationships with influencers, emphasize the human element, and drive better audience engagement with strategies ranging from influencer takeovers to storytelling techniques. The future of influencer marketing is thoroughly explored in this episode, making it a must-listen for anyone interested in leveraging this dynamic marketing approach.

    Social Links:

    https://www.instagram.com/ohkaychris
    https://www.linkedin.com/in/chrisfromglewee/


    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

    Website: http://www.garudapromo.com​​
    Instagram:
    https://www.instagram.com/garudapromo/​​
    Facebook:
    https://www.facebook.com/garudapromo
    Twitter:
    http://www.twitter.com/Garuda_Swire​
    Linkedin:
    https://www.linkedin.com/in/swirehothepromoguy
    Pinterest:
    https://www.pinterest.com/garudapromo/
    YouTube:
    https://www.youtube.com/c/Garudapromo88/videos
    Twtich:
    https://www.twitch.tv/thesmallbusinessshow
    Linktree:
    https://linktr.ee/thesmallbusinessshow

    #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

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    38 m
  • Winning Strategies for Scaling Your Law Firm
    Apr 9 2024

    We're back with another episode of "The Small Business Show," and this time we're sitting with the industry-reshaping attorney and entrepreneur Luis Scott. Co-founder of the Eight Figure Firm Consulting and Beta Scott Injury Attorney, Luis is a known advocate for empowering legal professionals and entrepreneurs to step out of the comfort of their office desks and unleash their entrepreneurial spirits.

    Guided by Luis's rich experience and extensive knowledge, this episode breaks down the change lawyers must make to transition into successful business owners. A milestone Luis believes can be reached through systemizing operations and incorporating team efforts to power the engine of the business. Learn the ropes in overcoming challenges to reach the ultimate goal, of not only creating a legal startup but headings steering it towards the road to becoming a seasoned enterprise that can function without micromanagement.

    Social Links:Website: https://www.8figurefirm.com
    TikTok:https://www.tiktok.com/@luisscott10
    Facebook: https://www.facebook.com/luis.scott.98
    Facebook: https://www.facebook.com/8figurefirm
    YouTube: https://www.youtube.com/@luisscottjr
    YouTube: https://www.youtube.com/channel/UCwpUZsAwYm3bff5HVJc3rEQ
    LinkedIn: https://www.linkedin.com/in/luis-scott-bader-law/
    Instagram: https://www.instagram.com/luisscottjr/
    Instagram: https://www.instagram.com/8figurefirm/

    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

    Website: http://www.garudapromo.com​​
    Instagram:
    https://www.instagram.com/garudapromo/​​
    Facebook:
    https://www.facebook.com/garudapromo
    Twitter:
    http://www.twitter.com/Garuda_Swire​
    Linkedin:
    https://www.linkedin.com/in/swirehothepromoguy
    Pinterest:
    https://www.pinterest.com/garudapromo/
    YouTube:
    https://www.youtube.com/c/Garudapromo88/videos
    Twtich:
    https://www.twitch.tv/thesmallbusinessshow
    Linktree:
    https://linktr.ee/thesmallbusinessshow

    #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

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    28 m
  • Innovative Strategies for Successful Brick-and-Mortar Businesses
    Mar 21 2024

    In this captivating episode of 'The Small Business Show,' our inspiring guests Swire Ho and Joann & Kyle Mester dive into the worlds of entrepreneurship and small businesses, sharing valuable insights from their journey into franchise ownership. Despite facing numerous challenges and initial failures, their dedication, resilience, and hands-on approach empowered them to flourish in the competitive franchising industry. Discover how they shifted their mindset, enacting strategic planning and determination to transform a side investment into a full-time engagement with multiple franchise locations.

    The duo recognizes the significant gap between digital and physical store support for business owners. This motivated them to help others avoid the pitfalls they encountered, fostering sustainable business expansion and fostering community development. Tune in to learn more about entrepreneurship's challenges, rewards, and unforeseen benefits—ranging from sales strategy optimization, stress relief services demand, and overall entrepreneurial satisfaction.

    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

    Website: http://www.garudapromo.com​​
    Instagram:
    https://www.instagram.com/garudapromo/​​
    Facebook:
    https://www.facebook.com/garudapromo
    Twitter:
    http://www.twitter.com/Garuda_Swire​
    Linkedin:
    https://www.linkedin.com/in/swirehothepromoguy
    Pinterest:
    https://www.pinterest.com/garudapromo/
    YouTube:
    https://www.youtube.com/c/Garudapromo88/videos
    Twtich:
    https://www.twitch.tv/thesmallbusinessshow
    Linktree:
    https://linktr.ee/thesmallbusinessshow

    #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

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    33 m
  • Building a Trusting Relationship with the Media
    Mar 14 2024

    In this episode, Swire Ho #thepromoguy and Lauren Cockerell discuss the complex elements of establishing a PR strategy to propel your business. From understanding the nuances that make your brand unique to outlying the timeline for PR success, we explore how businesses can enhance their public profile and garner visibility. Learn more about the importance of transparency in an effective PR Strategy and how comprehensive information about your business can make a difference.

    Also, understand how personal branding fits within the broader PR landscape. From multi-faceted public personas to your business's unique story, a potent personal brand can serve as a significant extension of your company's identity. The hosts also share valuable insights on building strong media relationships, managing expectations for PR results, and how personal branding can strengthen or confuse your brand's messaging. Finally, delve into ethical considerations in client selection and how a unified core value can advance your business growth.

    Social Links for Lauren Cockerell:

    hello@kwedarco.com
    kwedarco.com
    https://www.facebook.com/kwedarco
    https://www.linkedin.com/company/kwedarco/
    https://www.instagram.com/kwedarco
    https://www.youtube.com/@KwedarCo/


    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

    Website: http://www.garudapromo.com​​
    Instagram:
    https://www.instagram.com/garudapromo/​​
    Facebook:
    https://www.facebook.com/garudapromo
    Twitter:
    http://www.twitter.com/Garuda_Swire​
    Linkedin:
    https://www.linkedin.com/in/swirehothepromoguy
    Pinterest:
    https://www.pinterest.com/garudapromo/
    YouTube:
    https://www.youtube.com/c/Garudapromo88/videos
    Twtich:
    https://www.twitch.tv/thesmallbusinessshow
    Linktree:
    https://linktr.ee/thesmallbusinessshow

    #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

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    37 m