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The Social Media Diaries Podcast

De: The Social Media Diaries Podcast
  • Resumen

  • Spilling the tea on all things social media strategy and running a 6-figure marketing agency. Grab your diaries and get ready to learn from Millennial Social Media Marketing Co-Founders, Karly and Kyrsten.
    The Social Media Diaries Podcast
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Episodios
  • What We Know About the 2024 Instagram Algorithm
    Apr 25 2024

    Get out your diaries - this week, we’re diving into some social media updates (specifically for Meta and Instagram) you NEED to know in order to up your game throughout the remainder of 2024, including new Meta features and tips directly from the source. As you’re listening to this episode, we encourage you to write down these tips and try them out on your account(s) - if you notice any interesting results, we would LOVE to chat with you about your experience!

    Here's a peek at what we're covering in this episode:

    [02:35] - Karly and Kyrsten reveal the strategy that will always win on Meta regardless of these or future updates, then dive into the first major update from Instagram around the proper posting cadence for Stories.

    [07:16] - Karly and Kyrsten share the second major Instagram update around what you should be posting in feed and how the algorithm tends to favor different types content. (Hint: quality over quantity!)

    [13:37] - Karly and Kyrsten share another update they’ve noticed creators testing that may be helpful to consider in creating video content.

    Did you find this episode helpful? If you test out any of these strategies and have unique findings, please DM us on Instagram to let us know!

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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Social Media Diaries Podcast on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Millennial Social Media Marketing on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Interested in working with Millennial Social Media Marketing in 2024? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Social Media Tools we LOVE: ⁠⁠⁠Stan⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Trello⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Later⁠⁠⁠⁠⁠⁠⁠⁠, + ⁠⁠⁠⁠⁠⁠⁠⁠Planoly⁠⁠⁠⁠⁠⁠⁠⁠

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    This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get to know MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want more fun marketing content? Check out the Marketing Happy Hour podcast.⁠

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    20 m
  • The Insider's Guide to Pricing Social Media Management Services
    Apr 17 2024

    Get out your diaries - this week, we're giving you the ultimate insider's guide to pricing your social media management services. In this episode, we dive into our own strategies and perspective around pricing, and share the elements to consider when you're working through the pricing structure for your business.

    Here's a peek at what we're covering in this episode:

    [06:43] - Karly and Kyrsten talk a bit about the stigma around being a social media marketing manager, and how the role differs from a traditional corporate marketing role. They then explain how pricing your services can be a bit confusing because of that difference, and give great advice on where to begin when thinking about your pricing structure.

    [13:28] - Karly and Kyrsten talk through all of the elements that can and should go into pricing, drawing on their own experience, including time spent on client work (even outside of creating content), level of expertise and experience, the overheard of content creation (like equipment and travel), how many platforms you're managing and the number of posts, whether or not you're engaging with the business' community in comments and DMs, overall strategy of testing and learning as you go, and more.

    Did you enjoy this episode? Please DM us to let us know! + If you have any particular questions around pricing your services, we'd love to help!

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    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Social Media Diaries Podcast on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Millennial Social Media Marketing on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Interested in working with Millennial Social Media Marketing in 2024? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Social Media Tools we LOVE: ⁠⁠Stan⁠⁠, ⁠⁠⁠⁠⁠⁠Trello⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Later⁠⁠⁠⁠⁠⁠⁠, + ⁠⁠⁠⁠⁠⁠⁠Planoly⁠⁠⁠⁠⁠⁠⁠

    -----

    This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get to know MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want more fun marketing content? Check out the Marketing Happy Hour podcast.⁠

    Más Menos
    39 m
  • Storytime: Recognizing When a Client is Not the Right Fit
    Apr 10 2024

    Get out your diaries - this week, we're spilling the tea, once again, on a real life negative experience we've had with a past social media marketing client, and giving you the tools to avoid a similar experience in your business.

    Here's a peek at what we're covering in this episode:

    [03:03] - Karly and Kyrsten dive right in to the story, detailing all of the red flags in this specific experience with a client, and walk through several instances in which the client continually ignored their boundaries and business practices, disrespecting them in the process. (It's a juicy story!)

    [31:28] - Karly and Kyrsten share some of the steps they've implemented in their business to help them avoid similar situations moving forward.

    We share these storytimes to help you avoid some of the sticky situations we found ourselves in early on in our business, and in the hope that you'll take away our lessons learned and apply them to your own interactions with clients or potential clients in the future!

    If you like hearing these storytimes or you have any follow up questions for us on client relations, please feel free to send us a DM on Instagram!

    -----

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Social Media Diaries Podcast on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Millennial Social Media Marketing on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Interested in working with Millennial Social Media Marketing in 2024? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Social Media Tools we LOVE: ⁠Stan⁠, ⁠⁠⁠⁠⁠Trello⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Later⁠⁠⁠⁠⁠⁠, + ⁠⁠⁠⁠⁠⁠Planoly⁠⁠⁠⁠⁠⁠

    -----

    This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get to know MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want more fun marketing content? Check out the Marketing Happy Hour podcast.⁠

    Más Menos
    41 m

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