• The Social Media Marketing Revolution: The Old Spice Man

  • Jul 18 2023
  • Duración: 18 m
  • Podcast

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The Social Media Marketing Revolution: The Old Spice Man

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  • Resumen

  • In this episode of "Blueprints in Marketing: Learning from the Classics", we dive deep into the captivating narrative of Old Spice's "The Man Your Man Could Smell Like" campaign. Learn how this bold marketing move repositioned the traditional brand, sparking a revolution in the advertising industry. We reveal how Old Spice leveraged the power of social media, storytelling, and risk-taking to create an interactive, viral campaign. We distil valuable lessons about brand repositioning, customer engagement, the art of storytelling, and the courage to innovate. Whether you're a marketing enthusiast or a seasoned professional, this episode is a treasure trove of insights from one of the most iconic advertising campaigns of the 21st century.

    This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo. Tune in to find the hidden blueprints in the classics of marketing, only on "Blueprints in Marketing: Learning from the Classics".
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