This week, I’m doing something a bit different…

I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention.

AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind.

In this episode, I share exactly how I’m helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective.

What you’ll take away:

• Why AI is disrupting marketing – and what to do before you get left behind
• The difference between posting content and having a real strategy
• How I use AI at every stage of my system (not just for content!)
• What most people get wrong in their social media bios and content
• Why your email list is still your most powerful business asset
• A look behind the scenes at my 5-step social selling system
• How the brand-new assessment will help you spot your biggest lead gen gaps

SHOW CHAPTERS
00:00 How AI Will Affect Your Work
01:09 The Big Shift: AI's Impact on Coaches and Consultants
01:41 Before and After AI
05:55 AI's Role in Social Media Marketing
07:55 The System to Stand Out as a Coach or Consultant
10:37 Why Doing More Won’t Fix Broken Marketing
11:19 Common Mistakes in Social Media Strategy
16:57 Leveraging AI for Business Success
23:15 The Five-Step System for Success
22:48 Upcoming Free Workshop and Final Thoughts

Want to see this system in action?

I’m hosting a free, live masterclass on 24th September where I’ll walk you through it all plus you’ll get a digital copy of my 2025 Content Planner and take my brand-new assessment live with me.

👉 SAVE YOUR SEAT HERE

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silent to speaking with confidence and clarity.

If you're a coach, business owner, or professional who avoids public speaking (or dreads it!), this episode is a must-listen.

You’ll learn:
✅ Why fear of speaking is more common than you think
✅ How staying silent could be stalling your career
✅ Simple strategies to start building your speaking confidence
✅ The key difference between sharing a story and making it relevant
✅ How to present with more impact online and in-person

SHOW CHAPTERS
00:00 Speak Without Fear
00:18 Introduction and Guest Welcome
01:18 The Fear of Public Speaking
03:05 Practical Steps to Build Confidence
05:32 The Importance of Preparation
06:13 Set Your Intentions and Don’t Look For Perfection
08:22 Change How You Speak To Yourself
10:53 Common Mistakes in Presentations
12:04 Effective Presentation Skills
16:35 Handling Technical Difficulties
19:04 The Difference Between Presenting In-Person and Online
23:45 The Power Of Storytelling
28:21 Final Takeaways and Free Gift!

🎁 And if you’re stuck with your storytelling, Maureen has a free download full of storytelling prompts. Grab it HERE!

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to develop high-converting systems especially using assessments.

If you're a coach, consultant, or service professional looking to attract better clients and boost conversions, this episode is for you.

You’ll learn:
✅ Why quality leads matter more than quantity
✅ The real reason viral content doesn't guarantee success
✅ How to create and use assessments to qualify leads
✅ Why mentorship and systems are key to scaling
✅ How AI is changing the way we assess and convert leads

SHOW CHAPTERS
00:00 Viral doesn't mean anything...here's WHY.
00:55 Introduction and Guest Welcome
01:15 Domingo Silvas' Entrepreneurial Journey
02:20 The Importance of Lead Generation
02:52 Biggest Mistake on Lead Generation
03:40 The 90-days Test
04:47 The 'Easy Business' Narrative
06:01 The Role of Mentorship and Systems
07:36 How Do You Put Less Money on Your Business?
08:15 People Buy What They WANT and Not What They NEED
09:15 We All WANT Success But What We NEED is Systems
10:59 Power of Assessments in Business
15:22 Creating Effective and High-Performing Assessments
19:21 AI in Business and Assessments
22:29 Conclusion and Final Takeaways

Connect with Domingo:
LinkedIn

🎁 Grab Domingo's Free Gift here 👉 Magpai's 30-days Risk-Free Trial

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert.

Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads.

You’ll learn:
✅ Why most podcast guesting fails to generate leads
✅ How to choose strategic topics that match your offers
✅ What to send a host instead of a traditional one-sheet
✅ Why repeating your message is powerful, not boring
✅ How to turn every guest spot into a content goldmine

SHOW CHAPTERS
0:00 Introduction and Guest Welcome
01:08 Lyndsay’s journey into podcast guesting
01:58 The “bridge to profits” mindset
03:26 Why visibility alone doesn’t get you leads
04:31 What makes a podcast topic “billboard-ready”
07:07 Mistake #1: Not looking at Podcast Guesting as a way to bridge pain to your offers
08:49 Mistake #2: Choosing the wrong topic
08:56 Mistake #3: Letting interviews go off-track
11:26 Mistake #4: Relying on generic one-sheets and being too expert and technical
14:23 "Message Papers" - Little stepping stones that are bringing that audience closer to your offers
15:39 Why repeating your message is smart, not stale
17:50 Repurposing guest content like a pro
19:09 Tools Lyndsay loves for podcast content
19:49 Free resource from Lyndsay

Connect with Lyndsay:
LinkedIn

🎁 Grab Lyndsay’s free gift: “Leverage Your Podcast to Get More Clients”, a free guide that goes even deeper into all of this.

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook.

Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty.

You’ll learn:
✅ What Meta’s AI-powered recommendation engine means for reach
✅ How to get in front of non-followers with the right content
✅ The difference between professional mode and business pages
✅ Why Facebook ads still outperform other platforms
✅ How to prepare your content and messaging for 2025

Is Facebook still worth your time? Tune in for an insightful conversation that will change how you think about Meta.

SHOW CHAPTERS
01:00 Why Facebook Is Still Relevant in 2025
03:00 Facebook vs TikTok – Are the Lines Blurring?
06:00 Age Demographics and Platform Use
07:00 How Facebook's Algorithm Has Changed
09:00 Business Pages vs Professional Mode Profiles
12:00 Meta’s £65 Billion AI Investment
14:00 AI Tools for Organic, Video, and Ads
17:00 Advantage+ and Smart Retargeting
18:00 Content Quality and Message Alignment
20:00 The New Rules of Reach and Organic vs Paid
23:00 Concerns Around AI Bots and Future of the Platform
26:00 Where Meta Is Heading Next

Connect with Mari:
Facebook
Instagram

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel.

Ellen offers straightforward advice on how to grow your list, nurture subscribers, and turn followers into paying clients.

You’ll learn:
✅ The must-have components of a simple but powerful funnel
✅ How to move people from social media to your email list
✅ What to include in your welcome email sequence
✅ Tips for promoting your funnel consistently without overwhelm
✅ How to use free offers and low-ticket products to start generating sales

If you’re a coach or consultant who wants a consistent flow of leads and clients from your social media, this episode is for you!

SHOW CHAPTERS
00:00 Introduction and Welcome
01:00 Ellen’s Start in Online Business
03:00 The Power of Email Lists vs Followers
04:00 What a Funnel Really Is
06:00 First Steps to Building Your Funnel
08:00 Tools and Tech You Need
11:00 How to Keep Emails Valuable and Human
13:00 Promoting Your Funnel on Social Media
15:00 Why You Should Partner and Freebie Swap
17:00 Funnel Pricing Tips
19:00 How to Measure if Your Funnel is Working
21:00 Building Trust Through Consistent Emails
22:00 Ellen’s Free Workbook: Build Your First Funnel
24:00 Final Takeaways

She also shares a brilliant free resource called Build Your First Funnel, a step-by-step workbook to map out your audience, freebie, upsell, and sales sequence.

GRAB IT HERE!

Connect with Ellen:

LinkedIn

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster.

Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started.

You’ll learn:
✅ What makes a book the wrong one
✅ How to choose the right book for your goals
✅ Using AI in writing without sounding robotic
✅ Common publishing mistakes to avoid

If you want to write a book that works for your business, this episode is for you.

SHOW CHAPTERS
00:00 Introduction and Guest Welcome
00:29 Ali Machete's Journey into Publishing
01:34 From Simon & Schuster to Freelancing
03:05 Helping Authors Publish the Right Book
04:27 Examples of Writing the Wrong Book
08:22 Strategies for Writing the Right Book
14:06 Types of Nonfiction Books
22:08 Impact of AI on Publishing
28:03 Final Takeaways

Connect with Ally:
LinkedIn

Join her free webinar training, Don’t Write the Wrong Book, where she walks through a step-by-step process for writing a book that supports your goals.

👉 Register here

She also offers a free book strategy call for aspiring authors via her website: thewritersally.com

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I chat with Kimberly Weitkamp, a marketing strategist, podcaster, coach, and host of the More Conversations, Clients, and Cash podcast.

Kimberly helps coaches and service providers create content that connects and converts. She combines proven copywriting techniques with AI to help business owners drive more sales and leads.

We talk about what makes good copy work, how to get started with AI without sounding robotic, and why strategy still comes first.

You’ll learn:
✅ Practical tips for writing persuasive copy that sounds like you
✅ AI tools that help you write faster without losing your voice
✅ How to use automation while keeping your marketing human
✅ Why you still need a clear strategy behind every piece of content
✅ Where to start if you want to save time without cutting corners

If you’re creating emails, sales pages, or social content and want to do it better and faster, this episode is for you.

SHOW CHAPTERS

00:00 Introduction to Kimberly Weitkamp
00:55 Kimberly's Journey into Copywriting
02:15 Embracing AI in Copywriting
04:18 Tips for Writing Persuasive Copy
05:54 Favorite AI Tools for Copywriting
09:42 Maximizing Productivity with AI
15:31 The Importance of Strategy in AI-Powered Marketing
17:47 Free Guide and Upcoming Challenge
20:08 Final Takeaways

Connect with Kimberly:
LinkedIn

Join the 3-day Live Challenge : AI-Powered Lead Gen & Sales for Coaches with Kimberly Weitkamp

This is a great way to get hands-on with using AI in your content and marketing strategy. 👉 SIGN UP HERE

Also, don’t miss out on this as Kimberly is giving away her free guide that walks you through five easy ways to start using AI in your business. It’s built for coaches and service providers who want to save time, write better and grow faster.
GRAB YOUR COPY HERE

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...