In this episode, the tables are turned. Dan O’Donoghue is in the host seat, and I’m the guest.

Dan has been working with small business owners for over 20 years, and this was an insightful conversation about what’s working now on social media and why some people are still stuck.

We talked about my own journey, the fire that was lit in me when a teacher said “I wasn’t fit for secondary school”, and how that same determination is what drives me now.

But we didn’t just talk about my story. We went into what actually matters if you’re using social media to grow a business.

You’ll hear:
- Why social media isn’t just about awareness
- Why content creators and business owners have very different goals
- The one thing you need to get right before posting anything
- What the Social Selling Assessment showed us about real results
- Why “just using AI” isn’t enough
- The difference between posting and having a system
- Why clarity always comes before confidence

If you’ve been feeling like you “should be further along by now,” this masterclass will open the path wide for you.

Date: Wednesday, 10th December 2025
Time: 3:00 PM ET (New York) / 8:00 PM GMT (Dublin/London)

👉 SAVE YOUR SEAT HERE!

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently.

If you’re struggling to post on LinkedIn, unsure what to share, or feel it takes too much time, this episode will give you a simple and practical approach to building your brand the right way.

You’ll learn:
✅ Why consistency beats perfection on LinkedIn
✅ How to create engaging posts that reflect who you are
✅ Why overthinking stops people from showing up
✅ The power of commenting and engagement in building trust
✅ How to manage time and still stay visible online

Connect with Ashley on LinkedIn

🎁 Check out Ashley’s free gift: 15-Minute LinkedIn Makeover Checklist

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I chatted with Jill Lublin, international speaker, best-selling author, and publicity strategist who has helped thousands of entrepreneurs and business owners worldwide. We dive into how small business owners can use publicity to build visibility, credibility, and trust...without spending big on ads.

If you’re a coach, consultant, or small business owner wanting to attract more clients through authentic visibility, this one’s for you.

You’ll learn:
✅ Why publicity outshines paid ads
✅ How to land media coverage from day one
✅ The 3 keys to boosting visibility
✅ How kindness fuels profit
✅ Why consistency builds lasting trust

SHOW CHAPTERS
0:00 Publicity Starts With One Simple Pitch
0:38 Meet Jill Lublin: Author, PR and Media Expert
1:27 Understanding Gorilla Publicity and the Broad Scope of Publicity
4:49 Crafting Your Message and Creative Strategies for Media Attention
7:27 Leveraging Special Days and Events
12:50 Planning and Executing Your PR Strategy
21:50 Final Takeaway and Free Gift from Jill

💌 Connect with Jill on LinkedIn
🎁 FREE GIFT

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I had the pleasure of chatting with Niraj Kaur, bestselling author of Everybody Works In Sales. Niraj shares his journey from struggling in sales to becoming a top performer, highlighting the power of self-development, the right mindset, and practical strategies for handling objections and ghosting. We also dive into how to use LinkedIn effectively while staying authentic.

If you’re a coach, consultant, or service-based entrepreneur who wants to feel more confident selling your offers, this episode is for you.

You’ll learn:
✅ Why mindset and habits are the foundation of sales success
✅ How to reframe “selling” as helping to overcome fear
✅ Smart ways to handle objections and turn pushback into opportunities
✅ Practical strategies for following up and dealing with ghosting
✅ How to use LinkedIn to build genuine connections and grow your business

SHOW CHAPTERS
0:00 Forget About Selling For One Second...
0:38 Introduction and Guest Welcome
1:36 The Journey to Sales Mastery
2:11 Mindset and Attitude in Sales
3:41 The Importance of Coaching and Continuous Learning
6:21 Challenges and Realities of Sales
7:32 Overcoming Sales Fears and Building Good Habits
11:10 Handling Objections and Client Follow-ups
13:08 Effective Sales Conversations
13:59 The Art of Asking Questions
15:49 Dealing with Client Ghosting
18:50 Effective Communication on LinkedIn
21:01 The Power of Personal Stories
24:50 The Reality of Social Media Success
25:52 Using AI in Business
29:10 Final Takeaways

Connect with Niraj
LinkedIn

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

This week, I’m doing something a bit different…

I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention.

AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind.

In this episode, I share exactly how I’m helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective.

What you’ll take away:

• Why AI is disrupting marketing – and what to do before you get left behind
• The difference between posting content and having a real strategy
• How I use AI at every stage of my system (not just for content!)
• What most people get wrong in their social media bios and content
• Why your email list is still your most powerful business asset
• A look behind the scenes at my 5-step social selling system
• How the brand-new assessment will help you spot your biggest lead gen gaps

SHOW CHAPTERS
00:00 How AI Will Affect Your Work
01:09 The Big Shift: AI's Impact on Coaches and Consultants
01:41 Before and After AI
05:55 AI's Role in Social Media Marketing
07:55 The System to Stand Out as a Coach or Consultant
10:37 Why Doing More Won’t Fix Broken Marketing
11:19 Common Mistakes in Social Media Strategy
16:57 Leveraging AI for Business Success
23:15 The Five-Step System for Success
22:48 Upcoming Free Workshop and Final Thoughts

Want to see this system in action?

I’m hosting a free, live masterclass on 24th September where I’ll walk you through it all plus you’ll get a digital copy of my 2025 Content Planner and take my brand-new assessment live with me.

👉 SAVE YOUR SEAT HERE

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silent to speaking with confidence and clarity.

If you're a coach, business owner, or professional who avoids public speaking (or dreads it!), this episode is a must-listen.

You’ll learn:
✅ Why fear of speaking is more common than you think
✅ How staying silent could be stalling your career
✅ Simple strategies to start building your speaking confidence
✅ The key difference between sharing a story and making it relevant
✅ How to present with more impact online and in-person

SHOW CHAPTERS
00:00 Speak Without Fear
00:18 Introduction and Guest Welcome
01:18 The Fear of Public Speaking
03:05 Practical Steps to Build Confidence
05:32 The Importance of Preparation
06:13 Set Your Intentions and Don’t Look For Perfection
08:22 Change How You Speak To Yourself
10:53 Common Mistakes in Presentations
12:04 Effective Presentation Skills
16:35 Handling Technical Difficulties
19:04 The Difference Between Presenting In-Person and Online
23:45 The Power Of Storytelling
28:21 Final Takeaways and Free Gift!

🎁 And if you’re stuck with your storytelling, Maureen has a free download full of storytelling prompts. Grab it HERE!

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to develop high-converting systems especially using assessments.

If you're a coach, consultant, or service professional looking to attract better clients and boost conversions, this episode is for you.

You’ll learn:
✅ Why quality leads matter more than quantity
✅ The real reason viral content doesn't guarantee success
✅ How to create and use assessments to qualify leads
✅ Why mentorship and systems are key to scaling
✅ How AI is changing the way we assess and convert leads

SHOW CHAPTERS
00:00 Viral doesn't mean anything...here's WHY.
00:55 Introduction and Guest Welcome
01:15 Domingo Silvas' Entrepreneurial Journey
02:20 The Importance of Lead Generation
02:52 Biggest Mistake on Lead Generation
03:40 The 90-days Test
04:47 The 'Easy Business' Narrative
06:01 The Role of Mentorship and Systems
07:36 How Do You Put Less Money on Your Business?
08:15 People Buy What They WANT and Not What They NEED
09:15 We All WANT Success But What We NEED is Systems
10:59 Power of Assessments in Business
15:22 Creating Effective and High-Performing Assessments
19:21 AI in Business and Assessments
22:29 Conclusion and Final Takeaways

Connect with Domingo:
LinkedIn

🎁 Grab Domingo's Free Gift here 👉 Magpai's 30-days Risk-Free Trial

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert.

Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads.

You’ll learn:
✅ Why most podcast guesting fails to generate leads
✅ How to choose strategic topics that match your offers
✅ What to send a host instead of a traditional one-sheet
✅ Why repeating your message is powerful, not boring
✅ How to turn every guest spot into a content goldmine

SHOW CHAPTERS
0:00 Introduction and Guest Welcome
01:08 Lyndsay’s journey into podcast guesting
01:58 The “bridge to profits” mindset
03:26 Why visibility alone doesn’t get you leads
04:31 What makes a podcast topic “billboard-ready”
07:07 Mistake #1: Not looking at Podcast Guesting as a way to bridge pain to your offers
08:49 Mistake #2: Choosing the wrong topic
08:56 Mistake #3: Letting interviews go off-track
11:26 Mistake #4: Relying on generic one-sheets and being too expert and technical
14:23 "Message Papers" - Little stepping stones that are bringing that audience closer to your offers
15:39 Why repeating your message is smart, not stale
17:50 Repurposing guest content like a pro
19:09 Tools Lyndsay loves for podcast content
19:49 Free resource from Lyndsay

Connect with Lyndsay:
LinkedIn

🎁 Grab Lyndsay’s free gift: “Leverage Your Podcast to Get More Clients”, a free guide that goes even deeper into all of this.

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...