Episodios

  • The Accidental Entrepreneur Who Turns Limitations into Limitless Possibilities
    Jan 5 2021
    Looking for something different? Well, this podcast is for you! In this episode of The Solopreneur Journey, Stacie Kiselman calls herself an Accidental Entrepreneur who built a business after a life-changing car accident left her battling chronic illness and mental challenges. It also gave Stacie the courage to exit an unfulfilling career in human resources to become an entrepreneur turned career consultant and author. Brief Background of Host of The Solopreneur Journey Podcast, Ex-pat Entrepreneur Jewel Daniels   Jewel Daniels is the head of Daniels Communications Global, a leadership development firm specializing in executive coaching, cultural competency, and developing leaders. She is also the author of four books, with her latest becoming a bestseller, https://jeweldaniels.net/new-book-profile (Three Sides of Every Crisis: Strategies to Sustain Business, Manage Your Career and Take Care of You). The book talks about how to find opportunities amid a crisis by learning to adjust your perspective so you can pivot, strategize, and take action to #kickthecrisis.   About The Solopreneur Journey Podcast   [00:01:43] Many would consider Stacie’s challenges with a chronic illness unsurmountable. Instead, she leans into her talent as a writer to push past challenges and find new opportunities to expand and serve her clients. Facing her challenges opened the door to her, becoming an Accidental Entrepreneur! [00:05:24] Six months after a severe car accident and growing frustrated with a career in human resources, Stacie’s side hustle became your main hustle. Battling seizures, chronic illness, anger, and frustration, plus mental illness became fuel for entrepreneurial ambitions. Grabbing her credit card and faith in herself, Stacie built a new website for her freelance writing service. [00:10:23] Build on your foundation when starting a business. A background in HR meant offering job-seeking consulting and writing services that eventually led to more significant projects. Now, Stacie helps would-be authors pen their first book. [00:15:04] The journey of a solopreneur can become overwhelming where self-care takes a backseat to client needs. Learning to pay attention to your body’s warning signs, individual triggers and knowing when to stop working is critical to self-survival and solopreneurship. When you fail to do so, you also fail to make money. [00:20:04] Finding a healthy balance between work and self-care is one battle of business ownership. The other is dealing with misconceptions that strike against your authentic self. How does an introvert find comfort with communicating consistently to attract, earn, and retain business while dealing with multiple personality types? [00:25:01] A leap of faith to become a solopreneur takes courage. When doing so, go into it, knowing that you will make mistakes and recover from them if you are willing to learn. Those moments help you to become a better entrepreneur. They also teach you to be authentic with yourself about how you manage things personally that will manifest professionally, which clients can see and respond to that will hurt or help your business.  [00:27:55] Stacie is a disabled businesswoman who continues to build a business despite my disabilities learning lessons from things achieved and mistakes made along the way.   Having tenacity and a love for what you do helps you continue the race. Connect with Stacie Kiselman   You can also follow and get in touch with Stacie Kiselman personally through her https://www.linkedin.com/in/stacie-kiselman-82374a15b/?originalSubdomain=ca (LinkedIn). Learn about how Stacie’s practice at http://sikemployment.com/.   We keep it real on The Solopreneur Journey!    Listen to everyday single-shingle stories, owners of one-person enterprises who are new entrants, and those who are blazing new pathways in business! Tune in each...
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    30 m
  • Get Your Mind Right: The Therapy You Need to Get Through the Coronavirus Pandemic
    Dec 22 2020
    Get Your Mind Right: The Therapy You Need to Get Through the Coronavirus Pandemic A Business is Only as Strong as Its Most Precious Asset - YOU! Looking for something different? Well, this podcast is for you! In this episode of The Solopreneur Journey, Psychotherapist Aprile Andelle unpacks the signs and solutions for dealing with the pandemic to maintain good mental health. We talk about how she offers help via her online practice, the physical effects of becoming mentally overwhelmed and how Aprile, as a mental health expert keeps herself well and equipped to support her patients. Brief Background of Host of The Solopreneur Journey Podcast, Ex-pat Entrepreneur Jewel Daniels   Jewel Daniels is the head of Daniels Communications Global, a leadership development firm specializing in executive coaching, cultural competency, and developing leaders. She is also the author of four books, with her latest becoming a bestseller, https://jeweldaniels.net/new-book-profile (Three Sides of Every Crisis: Strategies to Sustain Business, Manage Your Career and Take Care of You). The book talks about how to find opportunities amid a crisis by learning to adjust your perspective so you can pivot, strategize, and take action to #kickthecrisis.   About The Solopreneur Journey Podcast   The Solopreneur Journey Podcast reaches out solo entrepreneurs, single-shingle, one-person enterprises who are just starting their business or killin' it in business. The show is ripe with information for those transitioning from careers to become entrepreneurs and growing to become larger companies' business owners.   You will glean lessons from everyday solopreneurs. Plus, those who have scaled their business and featured guests who pay it forward to share leadership lessons, the power of collaboration, how to price your goods and services, negotiation, marketing, and practicing excellent EQ (emotional intelligence).   One of the show's strongest offerings is its ability to cover a broad spectrum of industries with people worldwide in a way that appeals to our audience by meeting people where they are along their solopreneur journey.   Where All Things Begin  [00:01:26] Aprile offers breakthrough counseling through her practice with online therapy that reaches people around the globe, a concept that garnered greater attention due to the pandemic and people having to self-quarantine. She credits her Caribbean vibe of having a calmer nature or as those of Jamaican heritage say, “everything irie,” partial for her natural easy demeanor that is critical when providing therapy. [00:06:00] Quiet in her nature, an observant and good listener who is introspective are the most important assets of what became the basis of being a good therapist. A path Aprile pursued after years in the entertainment industry dealing with various personalities and studying international business. These became vital to trailblazing a solopreneur virtual therapy practice fed by a love for technology. [00:15:40]  “I love to be that witness” while walking along the journey of helping people battle depression, anxiety and other challenges  while guiding them to breakthroughs that maintain their mental wellbeing is the sweet spot of Aprile’s online therapy practice. Also, helping to shake the stigma of therapy to help people embrace the fact that everyone needs help and doing what is necessary to get to a better place makes good, practical sense for becoming your best self, a critical need when running a business.  [00:20:30] Do therapist need to take a break? The combination of the pandemic and the #BlackLivesMatter protests became taxing in a therapy practice that exploded due to the additional strains on individuals’ mental wellbeing. Knowing when and how to pivot showed up for Aprile in several forms that included tending to her own physical and mental wellbeing. [00:24:30] The strain...
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    43 m
  • The Diva of Motivation on Using Laughter for Learning and Creating Life-changing Experiences
    Dec 15 2020
    How Joann Yancy Built Her Motivational Speaker Career Using Laughter to Inspire Learning and Create Life-changing Experiences Looking for something different? Well, this podcast is for you! In this episode of Solopreneur Journey, Joann Tolbert-Yancy has an incredible reputation as a motivational speaker of using her resounding voice and incredible humor to unlock doors many thoughts were forever shut. The owner of Jotoski Consulting has built a speaking career on belief in self and faith that had her in need of motivation while battling cancer; yet, still finding a way to motivate others. Her path to success has been organic and a natural love for making people laugh, learn and walking away knowing and feeling different.  Brief Background of Host of The Solopreneur Journey Podcast, Ex-pat Entrepreneur Jewel Daniels  Jewel Daniels is the head of Daniels Communications Global, a leadership development firm specializing in executive coaching, cultural competency, and developing leaders. She is also the author of four books, with her latest becoming a bestseller, https://jeweldaniels.net/new-book-profile (Three Sides of Every Crisis: Strategies to Sustain Business, Manage Your Career and Take Care of You). The book talks about how to find opportunities amid a crisis by learning to adjust your perspective so you can pivot, strategize, and take action to #kickthecrisis.  About The Solopreneur Journey Podcast  The Solopreneur Journey Podcast reaches out solo entrepreneurs, single-shingle, one-person enterprises who are just starting their business or killin' it in business. The show is ripe with information for those transitioning from careers to become entrepreneurs and growing to become larger companies' business owners.   You will glean lessons from everyday solopreneurs. Plus, those who have scaled their business and featured guests who pay it forward to share leadership lessons, the power of collaboration, how to price your goods and services, negotiation, marketing, and practicing excellent EQ (emotional intelligence).   One of the show's strongest offerings is its ability to cover a broad spectrum of industries with people worldwide in a way that appeals to our audience by meeting people where they are along their solopreneur journey.  Where All Things Begin [00:04:00] A chance meeting at the former African American Women, on Tour Conference leaves a memory about Motivational Speaker Joann Tolbert Yancy in that people always walk away feeling motivated. Getting to a place of creating that experience for people comes from reading the energy in the room with a goal to accomplish two things: make people laugh so they are open to learning and ensure they walk away with at least one thing that motivates them. [00:07:26] Knowing what you want to do is one thing. Knowing how to do it is another. Joann found inspiration in discovering her voice by listening to the resounding words of  Barbara Jordan, the first black. woman elected to the United States Congress. That experience plus solid advice from a colleague on the “butterflies in the stomach” keep you grounded made for the beginning of a remarkable speaking career. [00:15:59] ‘But what happens when the stage lights flicker? Years of traveling global speaking and motivating professionals at tradeshows, conferences, women’s event would be met by the battle of the big C -cancer. How do you motivate others when you need motivation?    [00:20:23] Speaking is an art where all the rewards and revenues are generated by one person. Surviving peaks and valleys in business means having multiple streams of income where Joann maintains a healthy revenue stream through her books and consulting services when not on the stage motivating others. Key to sustaining in business is knowing your market and your worth. [00:26:05] The question often asked is how to build...
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    42 m
  • Food, Faith and a Family Built on the "Edge"
    Dec 8 2020
    Today's Guest: Adrienne Edge Looking for something different? Well, this podcast is definitely for you! In this episode of Solopreneur Journey, Adrienne Edge proves that a woman can have it all. Learning to trust the journey that temporarily halted her budding business and shifted her career revealed a new part of a journey that formed ProFIT. Now, her love for adventure in the kitchen has awakened a health and nutrition enterprise that links her strong faith with a family brand focused on fitness and financial wellness.  Brief Background of Host of The Solopreneur Journey Podcast, Ex-pat Entrepreneur Jewel Daniels  Jewel Daniels is the head of Daniels Communications Global, a leadership development firm specializing in executive coaching, cultural competency, and developing leaders. She is also the author of four books, with her latest becoming a bestseller, https://jeweldaniels.net/new-book-profile (Three Sides of Every Crisis: Strategies to Sustain Business, Manage Your Career and Take Care of You). The book talks about how to find opportunities amid a crisis by learning to adjust your perspective so you can pivot, strategize, and take action to #kickthecrisis.  About The Solopreneur Journey Podcast  The Solopreneur Journey Podcast reaches out solo entrepreneurs, single-shingle, one-person enterprises who are just starting their business or killin' it in business. The show is ripe with information for those transitioning from careers to become entrepreneurs and growing to become larger companies' business owners.   You will glean lessons from everyday solopreneurs. Plus, those who have scaled their business and featured guests who pay it forward to share leadership lessons, the power of collaboration, how to price your goods and services, negotiation, marketing, and practicing excellent EQ (emotional intelligence).   One of the show's strongest offerings is its ability to cover a broad spectrum of industries with people worldwide in a way that appeals to our audience by meeting people where they are along their solopreneur journey.  Where All Things Begin [00:04:03] Every solopreneur's journey is unique. For Adrienne, connecting at the Tenacious Woman Conference turned into a new career opportunity to strike outside the box of her traditional career path. "For Jewel to see something in me and give me a chance at something that I knew existed…and to give me that chance was huge for me". [00:08:15] How does a woman, mother, and wife balance career with her husband's dreams? Despite finding success in her job, Adrienne faced a familiar feeling that strikes so many that asks, "are you walking in your calling?" Then came the launch of an organic baby food business that eventually evolved into kids cooking classes. And, amid a growing baby food business and consulting career, her trajectory would be altered by a move to South Carolina to follow her husband's dream that would define how the family uses their name to have faith while living on the "Edge." [00:11:00] "The next step may be the floor is there, maybe it's not" is how this solopreneur described her journey and learning to pivot. [00:14:57] Sometimes, entrepreneurship finds you, or you find it. Creating an organic baby food business turned nutrition and healthy living business rooted in Christian principles was unplanned. Adrienne says the call to entrepreneurship chased her down. Great job opportunities would come, and then they would go leaving space to utilize hidden skills learned from her grandparents and a realization that the hodgepodge of God-given talent would not go wasted. [00:24:40] A love for cooking and a passion for providing nutritional food for her children would open the door to creating a plant-based regiment to address some health risks and allergies in the family. That journey has formed ProFIT Family Wellness that has a dual focus on fitness and financial...
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    47 m
  • Focus + Passion x a Love for Technology = the Architect of E-Learning
    Dec 1 2020
    Today's Guest: A Bit About Elliott Masie Don't focus on the business; focus on yourself. Don't say I'm going to start a company. Say I'm going to build my passion. Become the leading expert in a field that no one thinks is important   So says Elliott Masie, a professed geek, and architect of the term "E-learning" who operates The Learning CONSORTIUM at the Masie Center. It is the only fully dedicated research center, and networking organization focused on e-Learning and learning/technology research. He constructed one of the most successful conferences at Walt Disney that started with a passion for technology, how to use it, and connect people to learn ways to improve their skills. But having passion does not make a successful entrepreneur that starts as a solopreneur then grows to produce shows on Broadway and coin a term that would forever change an industry. Let's dig in.  Brief Background of Host of The Solopreneur Journey Podcast, Ex-pat Entrepreneur Jewel Daniels   Jewel Daniels is the head of Daniels Communications Global, a leadership development firm specializing in executive coaching, cultural competency, and developing leaders. She is also the author of four books, with her latest becoming a bestseller, https://jeweldaniels.net/new-book-profile (Three Sides of Every Crisis: Strategies to Sustain Business, Manage Your Career and Take Care of You). The book talks about how to find opportunities amid a crisis by learning to adjust your perspective so you can pivot, strategize, and take action to #kickthecrisis.   About The Solopreneur Journey Podcast   The Solopreneur Journey Podcast reaches out solo entrepreneurs, single-shingle, one-person enterprises who are just starting their business or killin' it in business. The show is ripe with information for those transitioning from careers to become entrepreneurs and growing to become larger companies' business owners.   You will glean lessons from everyday solopreneurs. Plus, those who have scaled their business and featured guests who pay it forward to share leadership lessons, the power of collaboration, how to price your goods and services, negotiation, marketing, and practicing excellent EQ (emotional intelligence).   One of the show's strongest offerings is its ability to cover a broad spectrum of industries with people worldwide in a way that appeals to our audience by meeting people where they are along their solopreneur journey.   Show Snapshots [00:02:39] "Technology is like climate. You know, it's different around the world," is how Elliot Massie describes it while sharing that it will continue to become widely available in third world nations and beyond because the desire for knowledge "makes people hungry and thirsty and curious." [00:06:27] Opportunities continue to be ripe in how technology can be leveraged even in third world countries like Rwanda, where things are even more advanced because using your phone to buy goods is the norm. It is these times of opportunities that keep Masie, a self-professed geek, intrigued and successful. What is Elliot's secret: "Don't focus on the business, focus on yourself." His passion drove him to seek answers to understand how to use technology to learn, teach things to get smarter, and grow the skills. These factors became the beginning of an E-learning enterprise. [00:10:49] A solopreneur in his early 20s with an understanding that business grows when you grow your passion and that leads to building a company. The additional building block came in the form of advice from a college friend turned business partner. Learn to become the lead expert in a field that nobody knows is important, yet set the trajectory for a long career in learning and development. [00:13:51] A love of technology and using it to teach people things in the learning area led to seminars and conferences that gathered learning professionals from around
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    54 m
  • The Unconventional Story of Gerry McCants’ Making Space for Black Business Development
    Nov 24 2020
    Today's Guest: A Bit About Gerry McCants Looking for something different? Well, this podcast is definitely for you! In this episode of Solopreneur Journey, we profile Gerry McCants, one of the building blocks of the infamous Black Pages and BlackExpo. Gerry shares his story of entering the world of entrepreneurship when a cultural shift was on the horizon as he and his business partner expanded the market for Black businesses. His advocacy for the development and expansion of economic opportunities continues in his role as a diversity and inclusion consultant for municipalities and private industries, highly-engaged agitator within civic organizations, and former Basileus of Omega Psi Phi Fraternity in Greensboro, NC. His journey reflects the ebb and flow of entrepreneurial success and boasts the innovative art of how to pivot.  Brief Background of Host of The Solopreneur Journey Podcast, Ex-pat Entrepreneur Jewel Daniels  Jewel Daniels is the head of Daniels Communications Global, a leadership development firm specializing in executive coaching, cultural competency, and developing leaders. She is also the author of four books, with her latest becoming a bestseller, https://jeweldaniels.net/new-book-profile (Three Sides of Every Crisis: Strategies to Sustain Business, Manage Your Career and Take Care of You). The book talks about how to find opportunities amid a crisis by learning to adjust your perspective so you can pivot, strategize, and take action to #kickthecrisis.  About The Solopreneur Journey Podcast  The Solopreneur Journey Podcast reaches out solo entrepreneurs, single-shingle, one-person enterprises who are just starting their business or killin' it in business. The show is ripe with information for those transitioning from careers to become entrepreneurs and growing to become larger companies' business owners.   You will glean lessons from everyday solopreneurs. Plus, those who have scaled their business and featured guests who pay it forward to share leadership lessons, the power of collaboration, how to price your goods and services, negotiation, marketing, and practicing excellent EQ (emotional intelligence).   One of the show's strongest offerings is its ability to cover a broad spectrum of industries with people worldwide in a way that appeals to our audience by meeting people where they are along their solopreneur journey.  [00:03:00] In the southeastern part of Virginia birthed the dream and determination to start a business that began with sleeping in parking lots while crisscrossing southern states to sell the dream of promoting Black businesses. From that came an office space, a partnership, and a 20-year ride of business success.   [00:06:12] Experiencing the cultural differences between Blacks and Whites in the South that exclude Black from participating in the mainstream economy sparked the fire for a lifetime commitment to Black business development. McCants believed then and now that Black people are intelligent, industrious, creative people who "have so much to offer."  [00:13:00] The path to entrepreneurship can sometimes be unconventional. For Gerry, he could see the discipline, focus, and talent required to build and sell a product as the foundation of success. He went from managing a team of salespeople to launching his own company as he says there was just something about the Black Pages, and it something "I was meant to do and destined to do." McCants said It's in my DNA. One of my staff said you love black people. I said, yes, I do."  [00:17:06] Sometimes, your business lays the foundation for your life's work. Black Pages did that as Gerry would cast his entrepreneurial net to advocate for a real understanding of diversity and inclusion and what it means. Businesses must know how to value their service when to contribute. The difference between the two so their talents will not be taken for granted and...
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    52 m
  • Canadian Business Woman Steers Helm of Diverse Technology Company
    Nov 17 2020
    Brief Background of Host of The Solopreneur Journey Podcast, Ex-pat Entrepreneur Jewel Daniels Jewel Daniels is the head of Daniels Communications Global, a leadership development firm that specializes in executive coaching, cultural competency, and develop leaders. She is also the author of four books, with her latest becoming a bestseller, https://jeweldaniels.net/new-book-profile (Three Sides of Every Crisis: Strategies to Sustain Business, Manage Your Career and Take Care of You). The book talks about how to find opportunities in the midst of a crisis by learning to adjust your perspective so you can pivot, strategize, and take action to #kickthecrisis. About The Solopreneur Journey Podcast The Solopreneur Journey Podcast reaches out solo entrepreneurs, single-shingle, one-person enterprises who are just starting their business or killin’ it in business. The show is ripe with information for those transitioning from careers to become entrepreneurs and growing to becoming business owners of larger companies. You will glean lessons from everyday solopreneurs and those who have scaled their business featured as guests who pay it forward to share leadership lessons, the power of collaboration, how to price your goods and services, negotiation, marketing and practicing excellent EQ (emotional intelligence).  One of the shows strongest offerings is its ability to cover a wide spectrum of industries with people around the globe in a way the appeals to our audience by meeting people where they are along their solopreneur journey. Making Her Own Path [04:13]  With opportunities scarce due to a big recession and Julie King armed with her university degree she was told she “could be a secretary at an insurance company.” Despite things being tough, she refused to be limited. “I thought, I'm not going to accept no opportunity, I'm going to make my own opportunity.”. The 2 million business build-up [05:26] From college student to wife and then mother with a strong desire to build to chase an entrepreneurial dream came Canada One magazine that grew to have 2 million people visiting the website annually. And then, a love for technology opens the door to breakthrough opportunities to create data driven portals for a new customer base. When to Pivot [07:11] Every business has peaks and valleys that are planned and others that are unforeseen. So, how do you know when to pivot and adjust your business model? Julie says “the market tells you.” Learn the Lessons of the Past [08:12] Even industry giants like Kodak and Fujifilm face the difficulty of how to listen to the marketplace and make strategic moves that maintains stability and yet, make room for growth. Julie shares the example of how Kodak made the first digital camera but wasn’t ready to let go of film, leaving space for Fujifilm to enter the market digital. You must recognize when (to adjust your business model) to meet your customers’ demand. The Path to Business Growth [16:23] Finding success comes with self-analysis, pursing your passion to find happiness and knowing how to use your strengths. And, wherever your weaknesses exist, fill that gap with someone who can help.  [37:55] The ability to scale a business requires having a solid understanding of your organization’s  infrastructure to establish the critical components to grow, scale and evolve. Steering the Helm [47:23] Running a business can come with different challenges when you are a woman. But it also opens the door to create opportunities for others. Paying it forward has translated to opening the doors to interns and new hirers who add value to the business and represent authentic interest in hiring quality, not just quantity. [51:37] Achieving greatness or finding success is relative to each person and looks different through each person’s lens. “Success is more important, because it's your own journey and you define the...
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    55 m
  • Black-owned Communications Company Champions Women and People of Color in STEM
    Nov 10 2020
    Brief Background of Host of The Solopreneur Journey Podcast, Ex-pat Entrepreneur Jewel Daniels Jewel Daniels is the head of Daniels Communications Global, a leadership development firm that specializes in executive coaching, cultural competency, and develop leaders. She is also the author of four books, with her latest becoming a bestseller, https://jeweldaniels.net/new-book-profile (Three Sides of Every Crisis: Strategies to Sustain Business, Manage Your Career and Take Care of You). The book talks about how to find opportunities in the midst of a crisis by learning to adjust your perspective so you can pivot, strategize, and take action to #kickthecrisis. About The Solopreneur Journey Podcast The Solopreneur Journey Podcast reaches out solo entrepreneurs, single-shingle, one-person enterprises who are just starting their business or killin’ it in business. The show is ripe with information for those transitioning from careers to become entrepreneurs and growing to becoming business owners of larger companies. You will glean lessons from everyday solopreneurs and those who have scaled their business featured as guests who pay it forward to share leadership lessons, the power of collaboration, how to price your goods and services, negotiation, marketing and practicing excellent EQ (emotional intelligence).  One of the shows strongest offerings is its ability to cover a wide spectrum of industries with people around the globe in a way the appeals to our audience by meeting people where they are along their solopreneur journey. Choosing a Business Focused on the Minority Communities In this episode of The Solopreneur Journey podcast, we had the opportunity to speak to Tyrone Taborn, CEO and Publisher of Career Communications Group, Inc (CCG). He shares his journey to build a communications enterprise focused on STEM (Science, Technology, Engineering, and Math) achievements by women and people of color.   5:17 When going into the business, Tyrone's primary mission was not to make a living or bring wealth but to make a difference. 7:06 If people of color are given opportunities, found opportunities, and fought for them, change is possible. 8:09 CCG's first project was a newspaper at Cornell University. The company developed the largest group of magazines aimed at individuals in STEM (Science, Technology, Engineering, and Math). Later on, they added two of the world's largest conferences, aimed at minority and underrepresented professionals. All of these pieces were about creating hope and dreams and showing what was possible—and letting people know that you could write your narrative. 12:09 Helping Black communities with diverse challenges extended to CCG providing support in Jamaica 10 years ago to provide computers in the post office to help bridge the digital divide. Scaling a Business in the Niche Market of STEM 13:13 You can go into business with the concept of making a livelihood and earning great money. Or you can look at life differently and see a need because people have been ignored and undervalued. You know you can do something different, and out of that can come some unbelievable opportunities.20:51 We need a lot of competition because the need is so great. Everyone is encouraged to get into this area because there's more than enough business to go around. We need all the competition of good people to make a real attempt and create change. 27:11 When the black engineer conference started almost 35 years ago, five historically black colleges and universities (HBCUs) were accredited in engineering. Since that time, we now have 15. We're a long way from where we should be. But we're also a long way from where we were. Progress is every day. Pivoting During the Pandemic 26:47 It is about embracing digital and work with the understanding that what is most important is the content. Then, determine how do you take content, reposition content, and put it back out there. 27:52...
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    59 m