Episodios

  • PR is Evolving, Not Dead

    PR is Evolving, Not Dead
    Jul 16 2024
    The media environment is shifting and more brands are keeping a closer hold on their own narratives which means that PR pros need to adjust their approach. Gini Dietrich is talking about the new reality of Earned Media and how you can evolve with it on this week's episode of the Spin Sucks Podcast.
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    12 m
  • It's All About the Prompt

    It's All About the Prompt
    Jul 9 2024
    If you try to use an AI tool for a complex or creative task, you might be disappointed by the initial results, but as often as not, that is the fault of the prompt more than the LLM. On this week's episode of the Spin Sucks Podcast Gini Dietrich is talking about how the different AI platforms perform and how to provide enough training and context to get usable results.
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    15 m
  • Planning for an AI Future

    Planning for an AI Future
    Jul 2 2024
    What would you do if you didn't need to work to make a living? We may not be there yet - and we don't really know how the technology will develop - but there's no harm imagining a future where most of the labor is done by machines! Gini Dietrich talks about planning for the future that AI may be creating on this week's episode of the Spin Sucks Podcast.
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    14 m
  • Celebrating 300 Episodes!

    Celebrating 300 Episodes!
    Jun 25 2024
    Gini brings in her first-ever guests! Gini's husband joins Gini to discuss his entrepreneurial and marketing journey with his company, the National Democratic Training Committee. Tune in for a second special guest to celebrate 300 episodes!
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    21 m
  • What Has AI Done For You Lately?

    What Has AI Done For You Lately?
    Jun 18 2024
    Right now a lot of communications professionals are more focused on what AI can't do than what it can. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why you should be getting a handle on AI's capabilities and making sure your own stay relevant.
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    11 m
  • Conducting a Symphony of Robots

    Conducting a Symphony of Robots
    Jun 11 2024
    Chris Penn once told Gini Dietrich that as AI tools develop, the role of communicators will be one of conducting a symphony of robots, designing and coordinating work from different sources for specific outcomes. That day is near, if it isn't here already and that's what we're talking about today on the Spin Sucks Podcast.
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    17 m
  • The PESO Model: Where To Start?

    The PESO Model: Where To Start?
    Jun 4 2024
    The most common question Gini Dietrich is asked about the PESO model is how to start implementing it. This week on the Spin Sucks Podcast she is talking about starting with the most important element of the model, Owned, and building a campaign around it.
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    12 m
  • Big Changes in Generative Search - What It Means For Your Content

    Big Changes in Generative Search - What It Means For Your Content
    May 28 2024
    Generative search is going to be affecting SEO sooner rather than later - but the foundations don't change - using your content to share your Experience, Expertise, Authority and Trust is still going to be the best thing you can do to make sure your content gets found. Gini Dietrich is talking abut the changes you do and don't need to make on this week's episode of the Spin Sucks Podcast.
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    13 m