The Sweet Success Story of Jenna Rae Cakes with Ashley and Jenna Rae - Ep 146

In Episode 146 of the 204Rise Podcast, we’re thrilled to chat with the dynamic duo, Jenna Rae and Ashley, the twin sisters behind the beloved Jenna Rae Cakes.

Join us as Jenna and Ashley recount their inspiring journey from passionate home bakers to running a thriving bakery. They share how they transformed their love for baking into a successful business, crafting a brand that's synonymous with quality and creativity.

They give us a glimpse into the challenges and triumphs of building Jenna Rae Cakes, from their early kitchen experiments to establishing a name that's now celebrated for exquisite cakes and treats. Their unique bond as twins helped shape their business dynamics and decision-making, collaborating their creative process for designing and baking signature desserts. Jenna and Ashley offer insights into balancing the artistry of baking with the demands of running a successful bakery, and they provide valuable advice for aspiring bakers and entrepreneurs on turning a hobby into a flourishing business.

This episode offers a delightful and inspiring look at how Jenna Rae Cakes continues to innovate and satisfy sweet cravings while serving as a beacon for anyone looking to transform their passions into a thriving enterprise.

Chapters:
00:00:00 - From Making Cakes to Building an Empire
00:03:31 - Reflecting on the Journey
00:07:17 - Dealing with Competitors and Legalization
00:10:47 - From Graphic Design to Bakery Owner
00:14:34 - Discovering a Passion for Cake Decorating
00:18:32 - The Evolution of Cake Decorating Techniques
00:21:59 - Starting a Trend with Macarons
00:25:43 - The Importance of Social Media for a Business
00:29:24 - Working Late in the Cake Room
00:33:08 - Difficulty in obtaining funding for business
00:37:02 - The Supportive People Along the Journey
00:40:42 - Opening day challenges
00:44:25 - Mean Spirited Competitor
00:47:57 - Building Relationships and Celebrating Special Moments
00:51:37 - Spreading Love Through Birthday Cakes
00:55:09 - Expanding to a New Location amidst Challenges
00:59:00 - The Challenges of Selling in Business
01:02:53 - Venture into Cookbooks
01:06:49 - Following Your Passion vs Starting a Business
01:10:09 - Working hard and overcoming shyness
01:13:56 - Preparing for Adversity

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